Small Business Development

Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would - his latest installment in the Bar Marketing Basics series. In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight.

This step-by-step process helps business owners like you create a profitable alternative to selling your business via half-retirement, allowing you to shift your focus and find your balance.

Local SEO for Small Business Owners is a guide for local entrepreneurs who would like to learn and understand the best local search engine optimization (SEO) strategies - on-page SEO and off-page SEO and how to market their products and services with Google. Nowadays, when it looks like everybody is competitive and vying for the top spot on search engine rankings and customers’ wish lists, devising an SEO blueprint that stands out is the foregone conclusion. Remember, you want to be better than your competitors!

Discover the Next Era of Marketing in The Future of Digital Advertising: Personalization and Innovation in 2025 and Beyond In an age where artificial intelligence, data-driven marketing, and personalized advertising dominate the digital landscape, staying ahead of the curve is no longer optional—it's essential. This insightful book dives deep into the evolving world of digital advertising, offering forward-thinking strategies and exploring cutting-edge innovations that are reshaping how brands connect with consumers.

Turn your entrepreneurial dreams into a thriving business without costly startup mistakes! Achieve your business goals with this 2-in-1 guide: The Business Plan Shortcut and Starting a Business Roadmap. This comprehensive resource provides a clear, effective blueprint for success.

Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board and also delivers a call to social entrepreneurship and sustainable business practices.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.

The one and only reason your business exists (and why it matters). Your business can have a dramatic impact on your personal life. Understanding why you are in business will help you enjoy your business more and will help you build the right kind of business.

Glamping may just be your ticket to property rentals without the added hassle—accumulate wealth with this essential guide for glamping start-ups!

You got into massage because you want to help others. But when it comes to the business side of things…let’s just say maybe “it’s not a strength”. You find the passion fading as the bank account drops…all you want is consistency and to be able to create a long-term career doing what you love. The good news is we have been there before, with over 29 years of combined experience in massage and business. Fully Booked Without Burnout unpacks exactly how to fill your appointment book every week while keeping your energy and passion alive.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

After the savings, mortgages, term loans, vendor financing, lines of credit, and even credit cards have been applied there sometimes remains a 'gap' in the money required to buy a successful business. David C Barnett has spent years helping people buy and sell businesses as both a business broker and private transaction advisor. In his years of experience, he has had to bridge that gap several times using broker loans. Business brokers are not in the normal business of lending money. How does one convince a broker that this is the right thing to do?

Tax time is the most feared phase of the year for most people. It's a full-time job to keep up with the intricacies of tax law and accounting, but it's not your full-time job. You've got to run a business. The book provides you with the help you need in the time you have so that you can get taxes off the road and get back to work.

So you have an idea, or maybe a service and you’ve decided you want to open your own business…But where do you start? Whether it's simple like a local window cleaning business you want to begin ... .or a software idea that could take over the globe, we help you cover all of the basics & foundational steps so you learn to walk before you run! Now, it's time to get to work so you can get back to doing what you do best…serving your customers.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

Volume I of the How to Become an e-Learning Freelancer series, “Launching Your Freelance e-Learning Career,” is an easy-to-use, practical guide to getting your freelance e-Learning career off the ground. It covers the basics of starting as a freelancer, from making the decision to go solo all the way through setting up your business’s tax structure. Consider this book your guide to establishing the fundamentals of your freelance e-Learning life, and then move on to Volumes II and III to take your career even further!

Bennie Pollard has spent his entire adult life working his butt off. After a very challenging childhood, Pollard followed in his mother’s and aunt’s footsteps who were both hairdressers. Pollard started cosmetology school in the early 1980s. He went on to open his own salon in 1992, and by the early 2000s he added “manufacturer” to his resume. Motivated by some of the world’s most influential speakers, Pollard began to make plans to expand his mark on the beauty industry.

The Maker Movement is where all the next great inventions and innovations are happening - and you can play a part in it. The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune - with nothing more than their own creativity and some hard work.

You don’t need a massive shop, expensive tools, or a big budget to build a thriving woodworking business. In fact, staying small can be your biggest advantage—with the right strategy. In Garage Shop Income, seasoned woodworking professional Stoane Loudenslager shares the insider strategies he learned from working in multimillion-dollar cabinet and furniture shops and now applies these to his own independent shop, aiming to guide other small, independent woodworking businesses.