Small Business Leadership

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Today's leaders need to engage, connect with, listen to, and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Listeners will learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture.

Build the Damn Thing Now: A Business Owners Guide for Becoming More is a must-listen for every CEO, entrepreneur, and small business owner alike. After you listen to this audiobook, you'll have everything you need to become a boss CEO and key builder in each department in your company.

Have you ever thought about starting a business but don't know where to begin? Or, do you have a great product or service idea with limited resources to get it off the ground? Maybe you just want to be the boss and that's it? If you're just like how I was many years ago with tons of ambition and no clue where to start, then this is the book for you. I have designed a thorough step by step guide through actual experience which will teach you how to build your own business from the ground up or through buying a franchise.

Wes Berry built a remarkable $60-million-dollar international business from his family’s small florist shop, which began in Detroit. Now, in his extraordinary new audiobook, he shares what he has learned over the years about leadership and business growth. In many businesses that fail, the small things are overlooked; they are the things that are often the easiest to implement, but at the same, time they are easy to forget. It’s these small things that have the greatest impact in the long term.

Throughout his career, Raphael Collazo has helped business owners identify, analyze, and ultimately secure commercial space for their business operations. However, after guiding many through the process, he realized how little his clients knew about leasing commercial real estate. After scouring the web for resources he could share with them, he was surprised by what he discovered. There were only a handful of books on the topic, and of those that were available, most were overly complicated and difficult to understand.

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.

All too often, entrepreneurs become their own worst enemies, designing systems that keep them stuck without even realizing it. When that happens, it’s easy to blame the lack of progress on other people. Owner Shift is the no-holds-barred, breakthrough story of Mike Malatesta’s own journey through excitement, pain, grit, and mistakes—showing you how to take back your power, evaluate your business objectively, and claim the future you want. When it feels like the world is against you, Owner Shift reveals the Five Words that can reignite your fire.

Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.

Urgency - that frantic feeling that we need to be doing more, and faster - is a destructive force in today's workplace. Unnecessary urgency can be toxic, causing stress and burnout. But not all urgency is bad, and sometimes we really do need to get things done quickly. Too little urgency can lead to inaction and lost productivity. So how do we find the right balance where we can use urgency as a meaningful tool to keep productivity up without generating burnout? Urgent! is a guide to using urgency for good to help achieve your goals, to drive success, and minimize stress.

Most business owners are great at delivering the product or service they sell. In fact, most are experts at what they do. The biggest problem that most business owners have is dealing with (and suffering from) the ups and downs of business and income, because they don’t have new client generating campaigns in place every week. This timeless audiobook includes over 52 no-cost new client generating campaigns that create leads, referrals, or new clients every day. When you become the trusted, go-to expert, prospects seek you out.

Did you know that what helps elite athletes and coaches perform better under pressure applies directly to the world of business? The author of this audiobook, Dave “Dr. Dave” Striegel, draws on his experiences with world-class athletes to help you pursue excellence as the leader of a small business. Take Your Shot is about the day-to-day actions and interactions that move the needle. How you mentally prepare to lead, communicate your expectations, and offer feedback are building blocks of leadership.

Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.

Many business audiobooks fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground.

The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. We hold ourselves back without even realizing what we are capable of. In this audiobook, you'll learn how to break through the cycle of stress and setbacks to act with clarity, purpose, and direction - achieving peak performance and transformation along the way.

Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one initial contract with a “big name” can be the spark that lets a small company realize its potential growth. But as Bronwyn knows from firsthand experience, becoming a supplier to a large company isn’t easy - and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

You’d think that was self-evident, but usually, companies are unintentionally giving it away. If you’re like most of our clients, you’ve got enough worries on your plate when it comes to making sure everything in the business is running smoothly. You don’t have the bandwidth to take on another project, especially one this large—that has the probability of costing the company thousands of dollars in repairs, overages, gas...the list goes on.

INSIGHTS grants you access to some of Yale's leading entrepreneurs and the key learnings they've collected on their own entrepreneurial journeys. From founders of Fortune 500 companies such as FedEx, to the next generation of entrepreneurs like Thiel Fellows, to early investors in Apple, Cisco, Facebook, and other billion dollar startups, INSIGHTS is a collection of the best advice offered by a diverse group of leaders and innovators.

How can we do employee engagement well during the coronavirus pandemic, Brexit, and huge economic uncertainty? How can we motivate every employee, including the increasing number of people working from home? Mastering Small Business Employee Engagement will change the way you manage your small business - for the better.