Small Business Management

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Running a small business is both exciting and challenging. While the rewards of entrepreneurship are great, the risks are equally significant. From financial instability and operational missteps to cybersecurity threats and reputational damage, small business owners must navigate a landscape filled with potential pitfalls. Without the right strategies in place, even a promising business can face unexpected setbacks. This book is designed to help you take control of the risks that threaten your business.

With over half a million copies sold, Small Miracles opened the hearts of people all over the world with real life stories of remarkable coincidences.

Now, authors Yitta Halberstam and Judith Leventhal have assembled a collection of new stories, each recalling a coincidence that is moving, heartwarming, and inspirational.

Author and entrepreneur Mick Spencer offers entrepreneurs an inspiring new road map to success - one that runs against nearly everything you've ever been taught about business. In this book, Spencer presents a solid case that analysis paralysis and endless "preparation" won't get you anywhere - you have to take that leap and do what you really want to do. He challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn "on the go" and focus on what you can do rather than what you can't.

International Marketing in 100 Minutes In sprint with fun to the point for all Long distance for all is out! Our time is characterised by speed, speediness and breathtaking progress. In-depth knowledge is increasingly reserved for specialists. The number of complex texts on the subject of international marketing is overwhelming. This book is different: with 100 pages, it is condensed to the point and written in an extremely accessible way. It is aimed at interested young people, students of all fields of study, people in practice, entrepreneurs and anyone who wants to keep an eye on the big...

As a leader, you might know exactly what you need to do, but might be less clear on how to do it. You might know you need to have that difficult conversation, but you're less sure about how to have it. You might know you need to hold your team accountable, but don't know how to do it in a manner that builds authentic engagement rather than mere compliance. The Act of Leadership goes beyond the theory. It is a coaching playbook designed to empower you to be the leader you want to be, and the leader your people need you to be.

INSIGHTS grants you access to some of Yale's leading entrepreneurs and the key learnings they've collected on their own entrepreneurial journeys. From founders of Fortune 500 companies such as FedEx, to the next generation of entrepreneurs like Thiel Fellows, to early investors in Apple, Cisco, Facebook, and other billion dollar startups, INSIGHTS is a collection of the best advice offered by a diverse group of leaders and innovators.

Is it possible to be a mom and be a successful business owner? You have big dreams, big ideas, and big goals. You know that you can contribute amazing things to the world, and you are made for more...but you also have little people clinging to your ankles, begging for more snacks, trashing your kitchen, and interrupting your sleep. Mom-life-business demands are a treacherous path to navigate - the struggle is real! That’s where Dream Big, Step Small can help you achieve life changing goals. With one small step at a time.

"The Profit Mindset: How to Think Like a Successful Entrepreneur" is a comprehensive guide to mastering the mental and emotional habits of highly successful entrepreneurs. Written by a seasoned entrepreneur and business coach, this book will teach you how to develop the mindset and strategies needed to achieve financial success in today's competitive business landscape. The book delves into the key principles and strategies that successful entrepreneurs use to create and scale profitable businesses. It covers topics such as setting and achieving goals, developing a powerful vision, creating...

The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.

Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. Though the root cause is by no means malicious, we have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic. Best-selling author and Chief Envisioner Dan Pontefract offers the solution to this predicament with what he coins "Open Thinking".

Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.

Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time post (and its $17,310 annual salary) as a member of the Georgia House of Representatives necessitated striking out on her own as a consultant—her first small business. Then, Stacey and her friend Lara Hodgson launched an infrastructure advisory firm—named Insomnia Consulting because they did their best thinking at 3:00 a.m.—and then another business, and then another.

The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. We hold ourselves back without even realizing what we are capable of. In this audiobook, you'll learn how to break through the cycle of stress and setbacks to act with clarity, purpose, and direction - achieving peak performance and transformation along the way.

> Enterprise Value walks you step-by-step through the most important challenge of your career. Peter Worrell, the CEO of Bigelow LLC, a renowned private business M&A advisory firm, has spent the last 30 years helping owner-managers make the right decisions for their futures. In this one-of-a-kind guide, he helps you overcome every challenge and make the wisest decisions about selling your company, while ensuring a positive and generative legacy.

In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder - entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell - has developed the ultimate formula for incredible success. But she didn't create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up.

Learn the impact that a mother makes in the lessons taught through childhood and adults that creates the leaders of today. "Leadership Lessons From Mom" demonstrates the key impacts of teaching leadership lessons and how they relate to today's business environment. Leadership Lessons From Mom is one mans story of the impact of the lessons learned throughout his lifetime from his mothers teaching. The lessons demonstrate a loving mothers concern and determination to teach the values of good character that sustain her son through the challenges of life, business and adulthood. The author ...

All too often, entrepreneurs become their own worst enemies, designing systems that keep them stuck without even realizing it. When that happens, it’s easy to blame the lack of progress on other people. Owner Shift is the no-holds-barred, breakthrough story of Mike Malatesta’s own journey through excitement, pain, grit, and mistakes—showing you how to take back your power, evaluate your business objectively, and claim the future you want. When it feels like the world is against you, Owner Shift reveals the Five Words that can reignite your fire.