Small Business Management

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with today's constantly changing business environment need to stay nimble enough to shift their strategies, products, and services on a dime. Yet many fail to master this essential new mind-set: agility.

Starting from Scratch, the first installment of The Self-Employed Journey series, is a collection of stories shared by 12 small business owners, each successful in their own way. Coming from a variety of industries, business models, and experience levels, these trailblazing professionals break down their unique self-employed journeys, providing hope, courage, inspiration, education, and guidance, no matter whether you are a seasoned self-employed professional or contemplating taking that leap into the unknown.

This book is about job shops. Inside is a combination of stories and practical tips from my experience. It’s not theory. This is how I lost money, made money, kept my job, or got promoted. These are all the things I dug through the literature trying to find answers to. Job shops can be many different types of businesses. Factories, distributors, and government offices could all be considered job shops.

1000 Tips and Tools for Small Business Success is a compact, informative guide for small business owners and managers. Written by an expert business consultant, this handy volume provides helpful advice for all areas of managing a business. If you need answers to your HR, marketing, and operation management needs, you will find them here.

This is the book you will need if you are considering setting up your own business. It is aimed at the new business owner who has a lot of questions to ask. It has been written by a successful business owner and provides advice on what, and what not, to do. While it is not intended to be a global reference book it does provide the listener with practical answers to the issues they will come across every day, and includes examples of successes and failures from both the US and UK perspectives.

Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.

Build a Business That Thrives—One Relationship at a Time Are you grinding away at your solopreneur business, feeling like you’re doing it all on your own? The Connection Advantage will change the way you think about success. This isn’t another book about hustle or scaling fast—it’s about something deeper and far more sustainable: building meaningful professional relationships that lead to real business growth. Whether you’re a coach, consultant, creative, or freelancer, The Connection Advantage gives you the exact strategies you need to turn your network into your most powerful ...

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

Dan Matheson is the founding member and CEO of K2 Business Group and is the founding member of the Utah Chapter of Certified Exit Planning Advisors. He specializes in business succession and transitioning business owners from business income to safe, predictable, lifetime income with a key emphasis on minimizing current and future taxes. Erik Woodbury is a CPA who specializes in forward-thinking tax strategies for small business owners. He is an expert in holistic tax planning and strategy.

You will learn the depths of commitment you need, the perseverance and focus you must have, and the resolve for getting your life and business back on track. This book will help you rebuild confidence, provide you with strength and direction, and help you learn that you can overcome most things that are put in front of you. Out of necessity, you will learn just how far you can push yourself, and others, to get what you need to succeed. Listen to hear the follies, learn from perseverance, and mostly to hear what you need to do to make get your business and life back on track.

Engaging and informative, this book skillfully examines what usually goes wrong on the road to entrepreneurship, revealing what business owners regret and what you can do to address these issues. Along the way, it provides an overview of the personality traits and qualities that make success in entrepreneurship more likely, and also explores how the weight of wearing the entrepreneurial hat can affect you.

The Levels: a manual for growth that focuses on the changes a business should put in place to make the difficult transition up from a small to medium-sized company. This book is a guide to challenging and changing your entire way of thinking. This is your route to taking control of the future of your business and grabbing hold of the lifestyle you really want to be living.

Does it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account? Does it feel you might be missing critical marketing steps that can help your business grow? In his latest audiobook, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales, and boost customer retention.

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?

Unlike most academic books that merely define research, The Refractive Thinker® series offers unique application of effective business practices from the perspective of multiple authors – each offering a chapter based on their scholarly expertise. The Refractive Thinker® series provides doctoral scholars with a collaborative opportunity to promote and publish their work in an award winning peer-reviewed publication, which meets the university standard. Our goal is to provide an affordable outlet for scholars that supports the tremendous need for dynamic dialogue and innovation while ...

Have you ever thought about starting your own tech company? Have you had a revolutionary idea that you knew could be turned into a viable business but just didn't know how to get it off the ground? Well here is your answer! Easier Faster Better teaches you just how to do it.

In America's small business landscape, the fail-success rate leans entirely too far in favor of failure, and past experiences provided the author with invaluable insight into many of the reasons. Adam Starks' Vultured is part autobiography, part self-help book, highlighting the dark side of entrepreneurship by identifying pitfalls in the decision-making process as it relates to starting and running a small business. Serving as a cautionary tale, the book warns against all such mistakes one can make that may result in landing on the failing side of a small business venture.

Now more than ever, the old models of how to start, promote, and run a successful business are no longer viable. What Works delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. What Works offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.

Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you’re getting the best, you need to know how to demand better—by learning from the incredible strategies of the fast-paced arena of political marketing. In Fire Them Now, Phillip Stutts illuminates common failures within the digital marketing industry and explores the strategies and tactics used in politics that win for businesses. He examines why political marketers are producing some of the most successful marketing in the game—...