Small Business Management

The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

After 15 years stuck behind a desk in the software industry, Bob Clagett walked away from a well-paying, stable job to make the things he was interested in and show the world how to make them, too. His company, I Like to Make Stuff, started as a hobby but quickly grew into a passion project. In "Making Time", Bob recounts his history and build-up to becoming a full-time content creator, and shares his process, experiences, and mistakes from his first two years of self-employment.

As a leader, you might know exactly what you need to do, but might be less clear on how to do it. You might know you need to have that difficult conversation, but you're less sure about how to have it. You might know you need to hold your team accountable, but don't know how to do it in a manner that builds authentic engagement rather than mere compliance. The Act of Leadership goes beyond the theory. It is a coaching playbook designed to empower you to be the leader you want to be, and the leader your people need you to be.

INSIGHTS grants you access to some of Yale's leading entrepreneurs and the key learnings they've collected on their own entrepreneurial journeys. From founders of Fortune 500 companies such as FedEx, to the next generation of entrepreneurs like Thiel Fellows, to early investors in Apple, Cisco, Facebook, and other billion dollar startups, INSIGHTS is a collection of the best advice offered by a diverse group of leaders and innovators.

Is it possible to be a mom and be a successful business owner? You have big dreams, big ideas, and big goals. You know that you can contribute amazing things to the world, and you are made for more...but you also have little people clinging to your ankles, begging for more snacks, trashing your kitchen, and interrupting your sleep. Mom-life-business demands are a treacherous path to navigate - the struggle is real! That’s where Dream Big, Step Small can help you achieve life changing goals. With one small step at a time.

"The Profit Mindset: How to Think Like a Successful Entrepreneur" is a comprehensive guide to mastering the mental and emotional habits of highly successful entrepreneurs. Written by a seasoned entrepreneur and business coach, this book will teach you how to develop the mindset and strategies needed to achieve financial success in today's competitive business landscape. The book delves into the key principles and strategies that successful entrepreneurs use to create and scale profitable businesses. It covers topics such as setting and achieving goals, developing a powerful vision, creating...

Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. Though the root cause is by no means malicious, we have begun to reward speed over quality, and the negative effects suffered in both our personal and professional lives are potentially catastrophic. Best-selling author and Chief Envisioner Dan Pontefract offers the solution to this predicament with what he coins "Open Thinking".

Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.

Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time post (and its $17,310 annual salary) as a member of the Georgia House of Representatives necessitated striking out on her own as a consultant—her first small business. Then, Stacey and her friend Lara Hodgson launched an infrastructure advisory firm—named Insomnia Consulting because they did their best thinking at 3:00 a.m.—and then another business, and then another.

In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder - entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell - has developed the ultimate formula for incredible success. But she didn't create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up.

The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. We hold ourselves back without even realizing what we are capable of. In this audiobook, you'll learn how to break through the cycle of stress and setbacks to act with clarity, purpose, and direction - achieving peak performance and transformation along the way.

Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with today's constantly changing business environment need to stay nimble enough to shift their strategies, products, and services on a dime. Yet many fail to master this essential new mind-set: agility.

Learn the impact that a mother makes in the lessons taught through childhood and adults that creates the leaders of today. "Leadership Lessons From Mom" demonstrates the key impacts of teaching leadership lessons and how they relate to today's business environment. Leadership Lessons From Mom is one mans story of the impact of the lessons learned throughout his lifetime from his mothers teaching. The lessons demonstrate a loving mothers concern and determination to teach the values of good character that sustain her son through the challenges of life, business and adulthood. The author ...

Coaching Up! is about inspiring those who matter to you to achieve peak performance. Whether you are a coach, a business leader, a civic activist, a teacher, a counselor, or a parent, this book will offer you a powerful, highly effective way to connect to the people you care about and move them forward toward their best selves. In sports, coaches have developed ways of connecting with their players quickly in the "heat of the battle", inspiring them to perform to their fullest potential and "leave it all on the field".

Startup Success is written in a logical sequence that follows the general life cycle of planning and executing a successful fundraising campaign. Actionable tips, tricks, and aha realizations will have listeners rewinding and noting passages for future reference. The author’s own words tell it all: “I decided to write something different that best exploits the gray in my hair and the hard lessons I’ve learned.” Any startup founder, advisor, or angel investor - regardless of their experience level - will come away with improved skills and an increased knowledge base.

Cheekys' founder Jessi Roberts reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family. More than a business book, Backroads Boss Lady is about embracing your passion even when others don't see value in it - or you - and about putting food on the table and believing in yourself.

You'll learn how to generate and test business ideas, and pick the one that's best for you... select the right entry strategy... name and locate your business... raise capital... build your team and get expert advice... protect your business secrets and intellectual property... effectively brand your business and market its offerings... handle pricing, distribution, and sales... manage your finances to specific objectives... prepare for growth... and even maintain your work/life balance as an entrepreneur.