Small Development

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

Todos los emprendedores y empresarios quieren ser los mejores del mercado, pero lo cierto es que para los consumidores conseguir el mejor producto no es suficiente. En cambio, quienes se distinguen de los demás competidores siempre ganan. Esta guía de marketing, como ya es costumbre en los libros de Mike Michalowicz, ofrece un método simple de tres pasos con los que podrás posicionar tu negocio, atraer prospectos y convertir las oportunidades en ventas.

Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

¿Siempre ha querido iniciar su propio negocio? Quizás tiene una idea de un nuevo producto o servicio para ayudar a la gente, pero no sabe por dónde empezar. Después de todo, gestionar una empresa no es una tarea fácil. Comenzar un pequeño negocio le mostrará que emprender una empresa independiente es posible y no tiene por qué ser tan difícil. Este audio libro contiene consejos para cualquier persona que quiera montar su propia empresa, no importa si es algo que siempre ha querido hacer o si solo es una idea que está considerando.

Do you love the smell and taste of doughnuts and want to make money selling them? If you want to sell doughnuts via a brick-and-mortar shop, food truck, or ghost kitchen, then this audiobook is for you. Just imagine what life would be like being around delicious doughnuts all day that you specially made and not having to worry about someone else telling you what to do. Achieving these things is very realistic with the proper knowledge and game plan. It doesn’t have to take years of pain and misery to be successful with this business.

Be Your Best Boss is the audiobook to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a "second act" in their careers. This complete guide explores the full range of questions and concerns voiced by midcareer entrepreneurs, including: how to get started after a lifetime of having other bosses, risks and rewards of making the entrepreneurial leap, and the drawbacks to starting a business under the constraints of traditional start-up costs.

No apology is needed for presenting this famous lecture very early in this series for perusal of business students. May we congratulate ourselves and our listeners on the privilege we have of using and studying Mr. Carnegie's words of practical wisdom.

Do you long for a lucrative career free from the constraints of the nine-to-five work world while affording you and your family the lifestyle you dream of? In this fun, irreverent, and highly practical playbook, mascara millionaire and network marketing maven Shari Owen Brown gives you the insight and know-how you need to start and grow a successful career in direct sales. Through personal stories from Brown’s stellar career journey and examples of the remarkable women she has coached, she shows you how to establish a rock-solid foundation for your business.

On the 10th night of co-owning the first restaurant, Cliff thought they would run out of money. Eight days later, there was a line at the front door, and for the next five years, the restaurant hit sales and record profits. Next, Cliff co-founded one of the best wine bars in Atlanta and then one of the best steakhouses in the United States. From there, he opened one of the best seafood restaurants in the county. Over the next 14 years, he helped make the restaurants more profitable than the average independent restaurants.

Kym Gold's mantra - "never settle for a no, always look for a yes" - is what led her to co-create True Religion Brand Jeans, a major retail clothing company that she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted,went on to become a giant, revolutionizing player in the fashion industry.

I’ve written this book because selling your business is quite possibly the biggest financial transaction of your entire life, and you’ve never done it before and will likely never do it again, and you really need to be smart about this. I recently did a quick study on the likelihood that a firm in a particular, narrow vertical would have a successful exit—defined as someone else purchasing, for real money, a majority of your firm’s equity.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

This audiobook covers how to assess whether your business is ready for franchising, the benefits of and alternatives to franchising and how to evaluate the financial feasibility of franchising your business. It outlines a franchising road map which will help you to create a franchise action plan and make it happen.

In this book you will learn the five-step marketing optimization system to scale and grow your bottom line. This proven method is used to increase the percentage of visitors to your site that convert into customers. You will learn to gather intelligence through qualitative insight and quantitative data and then execute successful split testing to increase sales and leads. Small Business Big Money Online will give you direct, actionable advice and techniques that you can simply apply to your own process, developing your own system along the way.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

Success in business is difficult. It takes an amazing amount of work to set up a new business and keep it alive in the long run. According to the US Small Business Administration, only half of all new businesses with employees survive five years. Long before thinking about startup financing or even what products to stock, you need to decide what your business name will be. Choosing your business’s name is not an easy task. Adopting the improper business name means doing all the hard work of starting a new business with a handicap. Before considering goods, prices, or promotions, you must ...

America’s number one small-business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.

Are you sick and tired of not being able to engage in small talk without becoming stiff and boring? Have you tried acting more extroverted but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to your nervousness around meeting new people and discover something which works for you? If so, then you’ve come to the right place. You see, engaging comfortably in small talk doesn’t have to be difficult. Even if you’ve tried copying the manners of your extroverted friend and failed.

Whether you're an aspiring entrepreneur or starting fresh, this guide equips you to launch with confidence, protect your assets, and grow your business.

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.