Small Development

In this accessible guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process, and get your new franchise off the ground.

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series with The E-Myth Attorney, a one-of-a-kind system for transforming an attorney’s practice into a business positioned for long-term growth.

Research into how we learn has opened the door for utilizing cognitive theory to facilitate better student learning. But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In Small Teaching, James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference - many of which can be put into practice in a single class period.

Networking events suck, but they can suck less. What to say and when to say to be likable, connect, and make a memorable impression. Actionable and applicable verbal maneuvers for just about every phase of conversation. From hello to goodbye, with strangers or old friends, you'll learn how to simply go deeper. No more: Interview mode, awkward silence, or struggling to hold people’s attention. Better Small Talk is a unique listen. Imagine the following situation: You've just put on your name tag, and you're approached by a stranger.

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

Tailored for small-business owners and entrepreneurs like yourself who are looking for long-term financial planning and wealth management, The Business Owner's Guide to Financial Freedom reveals the secrets behind successfully investing in your business while bypassing Wall Street-influenced financial planners.

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.

Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Are you sick and tired of working for “The Man”? Or practically begging for some employer to hire you, only to be summarily laid off with barely a “thank you and goodbye,” leaving you struggling to pay the bills? It’s finally time to take matters into your own hands and start your own small business, and begin making money RIGHT NOW while being your own boss! With the skills you already have, or can easily acquire, you can do it, this book will help — explaining in simple, step-by-step format more than 100 of the most lucrative, in-demand, and fulfilling small business and side ...

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

Is your business struggling? Equip yourself with proven financial strategies for growth and success. Fear not the daunting statistics: 20% of new businesses fold within two years, 45% within five, and a staggering 65% within a decade. However, 25% thrive beyond 15 years. What sets them apart? The answer often lies in mastering financial management, the hidden driver of long-term success. This book is your guide to joining that triumphant 25%, arming you with practical financial skills to propel your entrepreneurial journey from surviving to thriving.

In a world where meaningful connections are more important than ever, mastering the art of small talk can be a game-changer. "Mastering Small Talk: Building Confidence and Strategies for Engaging Conversations" is your essential guide to transforming those initial, often awkward exchanges into genuine, lasting relationships. Whether you’re navigating social gatherings, professional settings, or networking events, this book provides the tools and techniques to engage in confident and effective small talk.

Do you dream of being your own boss? You can start a small business, or you can acquire one already underway. After going through this program, you will understand the particular risks and benefits of each method. We will explore what it really means to be successful in your own business beyond the surface-level statistics. You will learn how businesses are valued and how to use tools like debt to acquire one or buy the stuff you need to do a startup. Most importantly, we’ll explore the real risks of small business and manage those risks.