Small Development

If you're self-employed - or want to be - who'll keep you motivated? Who helps you stay focused? Chances are - it's you! Everyone who sets out on his or her own feels the isolation of taking the 'road less traveled'. Even though that road is taking you toward your dreams, it can feel long and bumpy en route, as many of those who have succeeded will tell you. That's why Secrets of Successful Self-Employment was created.

With today's focus on technology and digital communication, face-to-face small talk is becoming increasingly difficult. How do you start a conversation with a stranger? What do you need to do to make a great first impression? What should you do when the conversation starts to drift off? In How to Make Small Talk, you'll learn the art of small talk for all types of situations. With simple advice and brief exercises, this book makes it easy to improve your casual chitchat skills.

Far from a dry listen, The Lean Law Firm is the first book published by the ABA to employ the novel to teach business lessons. Follow the engaging story of lawyer Carson Wright, who suddenly finds himself responsible for saving a small law firm, as his mentor Guy Chapman imparts the lean techniques that transformed his factory from the brink of bankruptcy to new heights of profitability. As you hear the The Lean Law Firm story unfold, you’ll see how your own firm is really just a system.

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

UTV founder and pioneer of the media industry Ronnie Screwvala is one of India’s most successful first-generation entrepreneurs. An avid philanthropist, he has penned Dream with Your Eyes Open: An Entrepreneurial Journey as one of the most inspiring entrepreneurial self-help books.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.

Small Animals is a riveting examination of the ways our culture of competitive, anxious, and judgmental parenting has profoundly altered the experiences of parents and children. In her signature style - by turns funny, penetrating, and always illuminating - which has dazzled millions of fans and been called "striking" by the New York Times Book Review and "beautiful" by the National Book Critics Circle, Brooks offers a provocative, compelling portrait of parenthood in America and calls us to examine what we most value in our relationships with our children and one another.

Most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship.

Every human is born with multifarious potential. Why, then, do parents, schools, and employers insist that we restrict our many talents and interests - that we "specialize" in just one? Following a series of exchanges with the world's greatest historians, futurists, philosophers, and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted "hyper-specialization".

One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all. Someone Has To Be The Most Expensive, Why Not Make It You? is the culmination of Andrew Griffiths' thirty-five-year entrepreneurial journey.

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.

Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™ Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively.

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

Two manuscripts in one audiobook! In part one of this audiobook, you will learn the basics of candle-making, discover different candle-making techniques and find out how to turn your hobby into a business. In part two, you will master the art of making soap using different methods, learn about the equipment required to start a soapmaking business, learn how to stay safe and have fun while making your favorite soap, and more. Add this audiobook to your cart now to learn more about how to make candles and soap, and how to make a business of it!

Have you ever thought about owning your own independent hotel, resort, inn, or bed and breakfast, but are not sure or the steps to take to ensure success? If you have answered yes, this audiobook is for you. If you have dreams of becoming a successful independent hotel, resort, inn, or bed and breakfast proprietor, this audiobook is designed to get you started and to grow your business. Your Full Guide to Owning & Operating a Hospitality Property - Successfully will share you more than just quick-fix tactics but instead how to develop successful long-term operation methods.

La herramienta de diagnóstico que llevará tu negocio al siguiente nivel.

Ronit Enos has been there and in Profit First for Salons, she walks you through exactly what she did to take control of her business — and her life — in this must-listen book for salon, spa, and barbershop owners. Enos teaches you the proven Profit First formula so you can master it to build profits, destroy debt, eliminate the work-overwork cycle, and become financially sound – no matter where you’re starting from.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.