Small Development

Discover the Next Era of Marketing in The Future of Digital Advertising: Personalization and Innovation in 2025 and Beyond In an age where artificial intelligence, data-driven marketing, and personalized advertising dominate the digital landscape, staying ahead of the curve is no longer optional—it's essential. This insightful book dives deep into the evolving world of digital advertising, offering forward-thinking strategies and exploring cutting-edge innovations that are reshaping how brands connect with consumers.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Kym Gold's mantra - "never settle for a no, always look for a yes" - is what led her to co-create True Religion Brand Jeans, a major retail clothing company that she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted,went on to become a giant, revolutionizing player in the fashion industry.

Every great business - whether it's a popular pizza restaurant or a baby formula maker - is built on the same core fundamentals. Warren Buffett figured out this universal business truth at an early age, and used it to turn an initial investment of $105,000 into a massive $40 billion fortune. Building a Small Business that Warren Buffett Would Love takes this sound investment methodology and adapts it for small business owners looking to build, grow, or improve their own businesses.

Discover how to start and scale your business from 0 to 6-7 figures even if you’re a beginner entrepreneur…plus get the tax savings secrets CEOs pay top dollar for.

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

With the enabling power of technology, turning a great idea into a successful business does not have to be merely a dream. It can be a reality. The Lemonade Stand presents a new perspective on entrepreneurship that anyone who is considering starting a business or already running one, should read. The Lemonade Stand principles are thirteen guidelines that empower anyone to welcome adversity and transform problems into innovations.

The number-one reason most people don't reach their biggest dreams and goals is what international business coach Howard Partridge calls F.T.I. Failure to Implement. Many times, people know what to do and how to do it; they just don't do it. This book reveals the causes of F.T.I. and offers a proven path to overcoming the tendency toward inaction.

The time has come, argues Dr. Wess Stafford, for a major paradigm shift: Children are too important and too intensely loved by God to be left behind or left to chance. Children belong to all of us and we are compelled to intervene on their behalf. We must invest in children, all across the world.

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Maybe you’re trying to make new friends, get that job promotion, be a charismatic leader, or get lucky in love. Do you want to become more than just another one of the crowd? Effective communication verbally, physically, and online will open these doors for you. Through a series of engaging and practical exercises, you'll learn how to banter and build rapport with anyone you meet. You'll discover the secrets of confident body language, effective listening, and engaging storytelling.

Are you an aspiring business owner looking to start your dream venture, but feel overwhelmed by the daunting legal formalities and confusing jargon? The LLC Beginner’s Guide is your one-stop resource to help you turn your entrepreneurial aspirations into reality.

Are you tired of attending networking events that lead nowhere? Do you want to build a thriving network of contacts that actually generates business? Look no further than Business Networking by Honorée Corder. With over two decades of experience as an executive coach and empire builder, Ms. Corder has distilled her expertise into a practical guide that will revolutionize your approach to professional relationships. This book isn’t about quick fixes or manipulative tactics—it’s about creating genuine connections that stand the test of time. Through her innovative 12x12 Matrix System, ...

For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail. The resulting rivalry is a bare-knuckle power struggle as each titan tries to outmaneuver the other to become the biggest omnichannel retailer in the world. As the two megacorporations have consolidated power, troubling consequences have also emerged.

Delivering the Digital Restaurant explores the massive disruption facing restaurants through firsthand accounts of food industry veterans and start-up entrepreneurs innovating the future of food. Combining sociological observations, rich industry data, and insider knowledge, Delivering paints a picture of how food is evolving and how you as a leader, owner, or operator can successfully innovate and meet the new consumer demands to capitalize on the opportunities ahead.

The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

Brave is a handbook for being more courageous. For busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your "courage muscles" in your work, relationships, and life. Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts, and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire.