Small Development

Most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship.

Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.

Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now?

As a small to medium business owner, correctly managing your workers' compensation coverage may mean the difference between staying open another year or closing your doors for good. This is the book that you wish you had read before you hired your first team member. In it, Nancy Germond will break down the complexity of workers' compensation, why you need it, why you need to pay attention to it, and how doing it well will make your team better and help your company's bottom line.

You don’t have to be stuck at a desk all day to make money. You can be out on the road and get paid to do it!

Whether you're a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings, it only makes sense to join the wildly popular podcast community. Our experts have teamed up with successful podcasters to provide you with Start Your Own Podcast Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, recording, branding, marketing, and managing your podcast business.

Have you ever wondered what separates people who think bigger from people who set their bars low? What makes one person accept low standards and another person constantly raise them? What drives a person who's optimizing every single aspect of her life, and what causes another person to maintain the status quo? I found this topic so fascinating, I decided to find out the answer for myself and write a book about it.

Jenny Blake, author of the award-winning book Pivot and co-creator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™ Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively.

This isn't just another cookie-cutter guide. It's a roadmap designed with real-world applications, offering tools you can easily implement in everyday conversations. Whether you are an aspiring networker, a seasoned professional, or a personal development enthusiast, this audiobook offers something for everyone.

You don't have to be a mechanical genius to be an inventor. Anyone can invent - a parent wrestling with a baby sling...a coach frustrated with slick-soled running shoes...an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges. Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products.

Si siempre ha querido iniciar su propio negocio, pero no sabe por dónde comenzar y cómo hacerlo con éxito, entonces siga leyendo.... ¿Está cansado de no poder tener el modelo de negocio adecuado? ¿Ha probado un sinfín de soluciones, pero nada parece funcionar durante más de unas pocas semanas? ¿Quiere por fin decir adiós a correr riesgos sin cuidado y descubrir algo que le funcione? Si es así, ha venido al lugar adecuado.

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

Congratulations on deciding to start a business! Everything is going great. You're motivated, you've got an idea (or maybe not!), you've seen and read enough people starting their own small businesses, and you know you can do it, too. But there's one small problem: You've never actually started a small business before! Don't worry. It's not as difficult as it seems once you know the steps you need to take.

From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.

Do you ever feel intimidated or out of place in social situations? Do you want to learn how to master the fine art of small talk? Do you want to develop a magnetic personality? If you answered yes to any of these questions, then this book was designed for you.

Adoption is often framed by happy narratives, but the reality is that many adoptees struggle with unaddressed trauma and issues of identity and belonging. Adoptees often spend the majority of their youth without the language to explore the grief related to adoption or the permission to legitimize their conflicting emotions. Adoptee and counselor Cameron Lee Small names the realities of the adoptee's journey, narrating his own and other adoptees' stories in all their complexity.

Discover the secrets to a thriving lawn care business with The Lawn Care Advantage: Winning Strategies for a Thriving Landscaping Business. In this compelling guide, author and industry expert Paul Jamison shares invaluable insights and real-life success stories that will transform the way you approach your lawn care entrepreneurship.

How does a suburban pizza joint end up profiled on national magazine covers and network TV news? (Hint: The secret is not in the sauce.) When Nick Sarillo decided to open a family-friendly pizza restaurant in the suburbs of Chicago, people thought he was nuts. Having worked as a carpenter for much of his adult life, he lacked any formal experience in restaurants or in managing a small business. Everyone told him no one else would ever care about his place the way he did.

Simpleology is the cutting-edge speed-learning psychology that governs success or failure in every endeavor. It provides the explanation for those who succeed in life - because, consciously or unconsciously, they have been following the five laws explained here. Those who fail have been breaking at least one of these laws on a regular basis.

Unsliced is the resource for elevating your pizzeria - from managing staff to mindset, marketing, and everything in between. Industry leader Mike Bausch explains how to make your restaurant unique and in demand based on his 20 years of experience. You’ll learn how to build systems that will help you boost your sales and keep your sanity. And you’ll discover time-tested protocols that will protect you and your restaurant. It’s hard not to get discouraged in this business. But with the right perspective, smart systems, and hard work, your restaurant can thrive.