Soccer Coaching

En el siglo V a.C. se empezó a jugar al fútbol en China. En 2017 se escribió el primer libro sobre creatividad e innovación en el fútbol. La presente obra incluye historias, anécdotas, lecciones, predicciones futuristas y personalidades como entrenadores, jugadores, preparadores físicos y dirigentes deportivos. Aquellos que busquen liderar los escenarios del fútbol en los próximos años tendrán que adueñarse de nuevas formas de pensar, entrenar, motivar, comunicar y hacer marketing. La diferenciación pasará por hacer lo que nadie hace (crear e innovar).

Watford Forever is the remarkable story of Elton John's ownership of Watford FC and its transformational journey to the top of the First Division under iconic manager Graham Taylor. Perhaps most remarkably, four of the same players who had been written off as has-beens went with them all the way from the bottom to the top.

Balme is unique in having spent longer than anyone else in clubland. Richmond, Norwood, Melbourne, Collingwood, Geelong and Richmond again—over 50 years. He's seen and created limitless change in those decades. So how did Neil Balme go from being the infamous on-field enforcer of the 1970s to the avuncular guru the football world knows and loves today? After 11 premierships, an aura surrounds the man.

What is talent? How do you fulfil your potential? How do you create a winning team? These three simple questions, which are fundamental to the running of any successful business, take Ben Lyttleton on a fascinating journey to some of the world's top football clubs to discover the innovative new methods of developing and maximising talent.