Social Business

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Transform your communication skills and build lasting connections, even if you're juggling business meetings and personal encounters daily! Do you often find yourself struggling to break the ice at a corporate event or hesitating to approach someone new at a social gathering? Are you drowning in the anxiety of maintaining engaging conversations, worrying about stalled talks or dreaded awkward silences? Have you wanted to communicate more confidently at work, without fearing judgment or losing your authenticity? If you answered “yes” to any of these questions, you’re not alone. Many ...

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

LOOKING FOR PROFITABLE OPPORTUNITIE$ IN CORPORATE LAW? NEED TO IDENTIFY AND PREVENT CORPORATE RISK? WANT TO WIN A COURT CASE? GET GOOD GRADES IN SCHOOL? Corporate Law: Profit, Power, and Principles provides the answers you need! Corporate Law: Profits, Power and Principles exposes the origins and roles of (multinational) corporations in the (international) legal system. BENEFITS Corporate Law: Profits, Power and Principles gives you a competitive edge with insights, ideas, and a deep understanding of ALL aspects of corporate law! Best Bargain Book for Fortune hunters! BUY THIS BOOK TO START...

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

Steven A. Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn’t lay railroads, build factories, or invent new technologies. Rather, they made their billions through financial speculation, by placing bets in the market that turned out to be right more often than not.

Do you lack confidence or self-belief? Join the club. Millions of otherwise smart people lack the confidence to achieve their full potential - at work, in their careers and even in their personal pursuits. Yet confidence isn't something that can be conjured from motivational exercises or via quick-fix techniques. Confidence is something you must build for yourself. It takes planning and action, deciding where you want to gain confidence and how it must be won. It will require courage, optimism, and resilience.

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

Do you feel that your social networks occupy all your time? Do you want to get your real life back? Do you want to learn how to use your social networks profitably? You will find the solution to these questions in this book. NO LONGER LIKE ME is an effective and precise manual on what you have to do to make social networks stop managing your life. To be able to use them in a productive, profitable and healthy way for your mind and your pocket. SOCIAL MEDIA ADDICTION is a diary in which the author tells you the real feelings during the six months that he was disconnected from all social ...

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

Candid and compelling, A Bigger Picture is the definitive narrative of Malcolm Turnbull’s prime ministership. He describes how he legalised same-sex marriage, established Snowy Hydro 2.0, stood up to Donald Trump and many achievements – remarkable in their pace and significance, and that they were delivered in the teeth of so much opposition. But it’s far more than just politics. Turnbull’s life has been filled with colourful characters and controversies, success and failure.

This 2006 revision - edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People - is the definitive one for our era. While up to date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original, including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them.

Globalization, long considered the best route to economic prosperity, is not inevitable. An approach built on the principles of free trade and, since the 1980s, open capital markets is beginning to fracture. With disappointing growth rates across the Western world, nations are no longer willing to sacrifice national interests for global growth, nor are their leaders able - or willing - to sell the idea of pursuing a global agenda of prosperity to their citizens.

During his 20 years as a Navy officer and SEAL, Rich Diviney was intimately involved in a specialized SEAL selection process, which whittled a group of hundreds of extraordinary candidates down to a handful of the most elite performers. Diviney was often surprised by which candidates washed out and which succeeded. Some could have all the right skills and still fail, while others he might have initially dismissed would prove to be top performers.

On December 1, 2018, Meng Wanzhou, daughter of Ren Zhengfei, founder and CEO of China's most powerful company, Huawei Technologies, was detained at the request of U.S. authorities as she prepared to board a flight out of Vancouver, Canada. The detention of Huawei's female scion set the U.S.-China trade skirmish on fire - and, for the first time, revealed the Ren family's prominence in Beijing's power structure. In The Listening State, acclaimed Washington Post reporter Eva Dou exposes the untold story of the rise of Ren Zhengfei and the mysterious family dynasty at the center of Huawei.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Fresh Off the Boat meets Junie B. Jones in this first novel in an adorable new chapter book series about Mindy Kim, a young Asian American girl who is starting a snack business! On her first day of school, Mindy’s school snack of dried seaweed isn’t exactly popular at the lunch table. Luckily, her new friend, Sally, makes the snacks seem totally delicious to Mindy’s new classmates, so they decide to start the Yummy Seaweed Business to try and raise money for that puppy!

From leading global futurist and advisor James Canton, the acclaimed author of The Extreme Future and Technofutures, comes Future Smart: the essential blueprint on what's coming next. It details the key changes--in health and medicine, technology and communication, the global economy, the Earth's climate, energy, and business--that every person, company, and government must understand in order not only to adapt accordingly but to thrive in the coming decades.