Social Business

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.

Technology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at work? How do we - you - develop the intuition, self-awareness, and interpersonal agility required to prosper? Here's what we've lost track of: organizations are run by people, and people run on emotions. In this life-changing guide, Dr. Melanie Katzman shows you an impactful approach to connect first as fellow humans, then as coworkers and colleagues, to forge the deep bonds that make a significant difference.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

David Bradford and Carole Robin taught interpersonal skills to MBA candidates for a combined 75 years in their legendary Stanford Graduate School of Business course Interpersonal Dynamics (affectionately known to generations of students as "Touchy-Feely") and have coached and consulted hundreds of executives for decades. In Connect, they show listeners how to take their relationships from shallow to exceptional by cultivating authenticity, vulnerability, and honesty, while being willing to ask for and offer help, share a commitment to growth, and deal productively with conflict.

Candid and compelling, A Bigger Picture is the definitive narrative of Malcolm Turnbull’s prime ministership. He describes how he legalised same-sex marriage, established Snowy Hydro 2.0, stood up to Donald Trump and many achievements – remarkable in their pace and significance, and that they were delivered in the teeth of so much opposition. But it’s far more than just politics. Turnbull’s life has been filled with colourful characters and controversies, success and failure.

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.

By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them - and find out, in some cases, why it's good that we aren't. Barking up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn't, so you can stop guessing at success and start living the life you want.

The first Black female CEO of a Fortune 500 company looks back at her life and her career at Xerox, sharing unique insights on American business and corporate life, the workers she has always valued, racial and economic justice, how greed is threatening democracy, and the obstacles she’s conquered being Black and a woman.

Globalization, long considered the best route to economic prosperity, is not inevitable. An approach built on the principles of free trade and, since the 1980s, open capital markets is beginning to fracture. With disappointing growth rates across the Western world, nations are no longer willing to sacrifice national interests for global growth, nor are their leaders able - or willing - to sell the idea of pursuing a global agenda of prosperity to their citizens.

Milton Friedman and his wife, Rose, teamed up to write this most convincing and readable guide, which illustrates the crucial link between Adam Smith's capitalism and the free society. They show how freedom has been eroded and prosperity undermined through the rapid growth of governmental agencies, laws, and regulations.

New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?

In workplaces nationwide, women of color need frank talk and honest advice on how to deal with microaggressions, heal from racialized trauma, and find relief from invisible workplace burdens. Filled with Minda Harts’ signature wit and warmth, Right Within offers strategies for women of color to speak up during racialized moments with managers and clients, work through past triggers they may not even know still cause pain, and reframe past career disappointments as opportunities to grow into a new path.

Women have been making strides towards equality for decades, or so we’re often told. They’ve been increasingly entering male-dominated areas of the workforce and consistently surpassing their male peers in grades, university attendance, and degrees. They’ve recently stormed the political arena with a vengeance. But despite all of this, the payoff is—quite literally—not there: the gender pay gap has held steady at about 20% since 2000. And the number of female CEOs for Fortune 500 companies has actually been declining.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Whether it's absent-minded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it - and sticking with it - are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media.

Human behavior professor and award-winning executive career coach Melody Wilding has helped thousands of clients advocate for their needs at work while navigating the minefield of office politics. In this clear, tactical guide, Wilding shows you how to operate from a position of power—even if you lack formal authority—to build the emotional intelligence, relational capital, and negotiation savvy to succeed in a world of competing stakeholders and remote work.