Social Business

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

Are you too nice? Do your communications have an impact with those around the office? Are you truly advocating for yourself? Being a woman in the workplace can be a tough thing to navigate and have you second-guessing yourself and the decisions you make. Dr. Lois Frankel guides you through how to be an effective communicator and how this can help you in your workplace. Whether you want to learn just the basics, how to advocate for yourself, or how to navigate sticky situations, this book will give you the tips and tricks needed to be a more impactful communicator at your job.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

La oratoria política y diplomática siempre ha sido un pilar fundamental de la gobernanza, la persuasión y la manipulación de masas. Desde Pericles y Cicerón hasta Churchill, Kennedy y Putin, la palabra ha moldeado imperios, justificado guerras y consolidado liderazgos. Esta obra explora cómo los discursos han construido la historia y siguen definiendo el rumbo de las naciones.

One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking book has sold tens of millions of copies, been translated into almost every known language, and has helped countless people succeed.

The Art of Communication is for anyone who senses that they could be communicating on a deeper level. There's more to conversation than just clear, rational thinking. Left-brain rationality is important, of course, but neuroscience increasingly shows that the right-brain skills of creativity, intuition, and spontaneity are essential in good communication. In this guide, you'll discover ways of tapping into the full conversational potential that lies dormant within you, adding a level of nuance and watching the result as your relationships blossom.

They sold you a dream. Now it’s time to wake up. They told you voting would fix it. They said college would change it. They swore the right job, the right tone, the right hashtags would save us. They lied. And they got rich doing it. The Real Black Agenda is not a manifesto—it’s a reckoning. Best-selling author, business coach, and unapologetic truth-teller Dave Anderson rips the veil off the systems, saviors, and strategies that have failed Black America for generations.

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

Ella Bell Smith and Stella Nkomo take an unflinching look at the differences between Black and White women's experiences at work. Based on groundbreaking research, the book compares and contrasts the experiences of 120 first-generation Black and White female managers in the American business area. In-depth histories bring to life the women's powerful and often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

$uperhubs is a rare, behind-the-scenes look at how the world's most powerful titans, the superhubs, pull the levers of our global financial system. Combining insider's knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how superhubs build their powerful networks and how their decisions impact all our lives. $uperhubs reveals what happens at the exclusive, invitation-only platforms - the World Economic Forum in Davos, the meetings of the International Monetary Fund, think tanks....

The most effective leaders know how to connect with people. It's not about power or popularity, but about making the people around you feel heard, comfortable, and understood. While it may seem like some folks are born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections. Bestselling author and leadership expert John C. Maxwell offers advice for effective communication to those who continually run into obstacles when it comes to personal success.

Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication.

Based on news reports, you might think there's a major cybersecurity threat every four to five months. In reality, there's a cybersecurity attack happening every minute of every day. In Cyber Crisis, Eric Cole gives listeners a clear-eyed picture of the information war raging in cyberspace. Drawing on 30 years of experience, Cole offers practical, actionable advice that even those with little technical background can implement, including steps to take on a daily, weekly, and monthly basis to protect their businesses and themselves.

Escape the 9-5. Build Your Own Business. Take Control of Your Future. After years in a draining job, feeling overworked, underpaid, and stuck in the same paycheck-to-paycheck cycle, it’s impossible not to wonder: "Is this all there is?" Every day, you watch others start businesses, make money online, and finally quit their jobs. If they can do it, why can’t you? If you’re tired of wasting time in a job that doesn’t value you and you’re looking for a proven, step-by-step plan to start a business—without quitting your job, going into debt, or wasting months on trial and error—...

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Dodging issues, appeasing difficult people, and mishandling tough encounters all carry a high price for managers and companies - in the form of damaged relationships, ruined careers, and intensified problems. In Failure to Communicate, Holly Weeks shows how to master the combat mentality, emotional maelstrom, and confusion that poison difficult conversations.

The Power of Body Language is your practical, personal playbook for getting what you desire from others—and zoning in on what others are saying to you without words. In an insightful and engaging narrative peppered with fascinating facts, nationally renowned body-language expert Tonya Reiman illuminates the hidden meaning behind specific gestures, facial cues, stances, and body movements, giving you a life-changing, career-saving, troubleshooting skill.

In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one's own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.