Social Business

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Steven A. Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn’t lay railroads, build factories, or invent new technologies. Rather, they made their billions through financial speculation, by placing bets in the market that turned out to be right more often than not.

Why can salamanders grow new legs, and young children grow new fingertips, but adult humans can't regenerate? What is the electricity that flows through the human body? Is it the same thing that the Chinese call Qi? If so, what does Chinese medicine know that Western medicine ignores? Dan Keown's highly accessible, witty, and original book shows how Western medicine validates the theories of Chinese medicine and how Chinese medicine explains the mysteries of the body that Western medicine largely ignores.

Getting heard is a tricky business: It’s what you say and how you show up, filtered through your audience’s assumptions and biases—and maybe even your own. For women, people of color, immigrants, and queer folks, there’s often a dissonance between how you speak and how we collectively think powerful people should speak: like the wealthy white men who’ve historically been in charge. But, fortunately, the sound of power is changing.

If you had the resources to accomplish something great in the world, what would you do? Legendary investor Warren Buffett posed this challenge to his son in 2006, when he announced he was leaving the bulk of his fortune to philanthropy. So, Howard G. Buffett set out to help the most vulnerable people on Earth - nearly a billion individuals who lack basic food security. And Howard has given himself a deadline: 40 years to put more than $3 billion to work on this challenge.

Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people's experience of work and leadership. What does it mean to be Black in corporate America today? How are racial dynamics in organizations changing? How do we build inclusive organizations?

For women in tech, Silicon Valley is not a fantasy land of unicorns, virtual reality rainbows, and 3D-printed lollipops, where millions of dollars grow on trees. It's a "Brotopia", where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties. In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals....

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.

In 2014's The Accidental Superpower, geopolitical strategist Peter Zeihan made the case that geographic, demographic, and energy trends were unravelling the global system. Zeihan takes the story a step further in The Absent Superpower, mapping out the threats and opportunities as the world descends into disorder.

What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and best-selling author Gerry Spence, presenting a case before decision makers is not simply a technique, but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.

Brian Buffini, an Irish immigrant who went from rags to riches, shares his strategies for anyone who wants to achieve the American dream. Born and raised in Dublin, Ireland, Brian Buffini immigrated to San Diego, California, at the age of 19, with only 92 dollars in his pocket. Since then he has become a classic American rags-to-riches story. After discovering real estate, he quickly became one of the nation's top real estate moguls and founder of the largest business training company, Buffini & Co., in North America.

National leader Stacey Abrams has written the guide to harnessing the strengths of being an outsider and succeeding anyway. Leadership is hard. Convincing others - and yourself - that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.

From leading global futurist and advisor James Canton, the acclaimed author of The Extreme Future and Technofutures, comes Future Smart: the essential blueprint on what's coming next. It details the key changes--in health and medicine, technology and communication, the global economy, the Earth's climate, energy, and business--that every person, company, and government must understand in order not only to adapt accordingly but to thrive in the coming decades.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Never Struggle To Generate Traffic Again! Learn How To Exploit Pinterest For Unlimited Free Traffic On Demand. Download Your Copy Now And Discover: How to exploit the social media giant for unlimited FREE traffic without spending more than 5 minutes "on-site". Exactly how major businesses are taking advantage of the popularity of this ever-growing social community and how you can easily do it, too! (For unlimited traffic & profits!) Why Pinterest should be your primary social market and how it will easily outperform all other campaigns combined! The powerful, fail-proof method of automating...

Contrary to conventional wisdom about what makes a good negotiator - namely, being aggressive and unemotional - in Bring Yourself, Taheripour offers a radically different perspective. In her own life, and in her more than 15 years of experience teaching negotiation, she's found that the best negotiators are empathetic, curious, and present. The essence of bargaining isn't the transaction, but the conversation and human connection.

Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The plane maker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever.

In 2010, award-winning journalist John Bowe learned that his cousin Bill, a longtime extreme recluse living in his parents' basement, had, at the age of 59, overcome a lifetime of shyness and isolation - and gotten happily married. Bill credited his turnaround to Toastmasters, the world's largest organization devoted to teaching the art of public speaking.

In her eye-opening memoir, Georganne Chapin exposes the business of medical circumcision. This unnecessary and most common pediatric surgery in the United States permanently reduces the size and alters the function of a boy’s penis for the rest of his life. Every year, nearly 1.5 million baby boys are assaulted in American hospitals and doctors’ offices, subjecting them to pain, functional and psychological damage, and a forever-altered sexual experience.

We live, say Edgar and Peter Schein, in a culture of “tell". All too often we tell others what we think they need to know or should do. But whether we are leading or following, what matters most is we get to the truth. We have to develop a commitment to sharing vital facts and identifying faulty assumptions - it can mean the difference between success and failure. This is why we need Humble Inquiry more than ever.