Social High

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

With vivid story-telling, extensive historical research, and on-the-ground reporting, Ghattas dispels accepted truths about a region she calls home. She explores how Sunni Saudi Arabia and Shia Iran, once allies and twin pillars of US strategy in the region, became mortal enemies after 1979. She shows how they used and distorted religion in a competition that went well beyond geopolitics. Feeding intolerance, suppressing cultural expression, and encouraging sectarian violence from Egypt to Pakistan, the war for cultural supremacy led to many events.

It was the deadliest terror campaign ever mounted against a nation in modern times: the al-Aqsa, or Second, Intifada. This is the untold story of how Israel fought back with an elite force of undercover operatives drawn from the nation's diverse backgrounds and ethnicities - and united in their ability to walk among the enemy as no one else dared.

Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning....

Examining a series of El Niño-induced droughts and the famines that they spawned around the globe in the last third of the 19th century, Mike Davis discloses the intimate, baleful relationship between imperial arrogance and natural incident that combined to produce some of the worst tragedies in human history. Late Victorian Holocausts focuses on three zones of drought and subsequent famine: India, Northern China, and Northeastern Brazil.

Traveling from New York to Los Angeles, Stockholm to Korea, John Seabrook visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early '90s Sweden to their ubiquity on today's charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.

"It takes an entire lifetime to learn how to die", wrote the Roman Stoic philosopher Seneca (c. 4 BC-65 AD). He counseled readers to "study death always", and took his own advice, returning to the subject again and again in all his writings, yet he never treated it in a complete work. How to Die gathers in one volume, for the first time, Seneca's remarkable meditations on death and dying. Edited and translated by James S. Romm, How to Die reveals a provocative thinker who speaks with a startling frankness about the need to accept death or even, under certain conditions, to seek it out.

The author - a.k.a. "The Baby Whisperer - unlocks the secrets of infant language so that any parents, grandparents, or caregiver can interpret what babies are "saying" and give them what they need.

A Wicked War presents the definitive history of the 1846 war between the United States and Mexico - a conflict that turned America into a continental power. Amy Greenberg describes the battles between American and Mexican armies, but also delineates the political battles between Democrats and Whigs - the former led by the ruthless Polk, the latter by the charismatic Henry Clay and a young representative from Illinois named Abraham Lincoln. Greenberg brilliantly recounts this key chapter in the creation of the United States authority and narrative flair.

Out of all the trees in the world, the ash is the most closely bound up with who we are. From tool handles to arrows, wheels and bowls to furniture and baseball bats, humans have made more and varied use of ash than any other kind of wood. Journeying across the English-speaking world, Robert Penn meets craftsmen with rare skills and a knowledge of the properties of ash developed over millennia.

We have long attributed man's violent, aggressive, competitive nature to his animal ancestry. But what if we are just as given to cooperation, empathy, and morality by virtue of our genes? What if our behavior actually makes us apes? What kind of apes are we?

When Ned and his identical twin brother tumble from their raft into a raging, bewitched river, only Ned survives. Villagers are convinced the wrong boy lived. Sure enough, Ned grows up weak and slow, and stays as much as possible within the safe boundaries of his family's cottage and yard. But when a Bandit King comes to steal the magic that Ned's mother, a witch, is meant to protect, it's Ned who safeguards the magic and summons the strength to protect his family and community.

For months in early 1980, scientists, journalists, and ordinary people listened anxiously to rumblings in the long quiescent volcano Mount St. Helens. Still, when a massive explosion took the top off the mountain, no one was prepared. Fifty-seven people died, including newlywed logger John Killian (for years afterward, his father searched for him in the ash), scientist Dave Johnston, and celebrated local curmudgeon Harry Truman. The lives of many others were forever changed.

Poet, memoirist, labor organizer, and Episcopal priest, Pauli Murray helped transform the law of the land. Arrested in 1940 for sitting in the whites-only section of a Virginia bus, Murray propelled that life-defining event into a Howard law degree and a fight against "Jane Crow" sexism. Now Murray is finally getting long-deserved recognition: The first African American woman to receive a doctorate of law at Yale, her name graces one of the university's new colleges.

What began as an off-campus team party with two hired strippers accelerated into a rape investigation - one that exposed prosecutorial misconduct, shoddy police work, an administration's rush to judgment, and the media's disregard for the facts. In It's Not About the Truth, Mike Pressler, the former Duke University lacrosse team's coach, and best-selling author Don Yaeger expose vivid details, including the day Pressler was fired.

In unforgettable tales of innocence lost under African skies, we follow Godwin's awakening to the often savage struggle between Whites and Blacks, his horror when he is forced to fight in a civil war he detests, and his experiences as a journalist covering the country's violent transition to Black rule as Rhodesia's colonial era comes to an end and the new state of Zimbabwe is born from its bloody ashes. Mukiwa is a poignant, compelling memoir and an invaluable addition to the literature of southern Africa.

Immediately after two hijacked jets struck the World Trade Center on September 11, 2001, Dennis Smith volunteered in the rescue effort. Having spent his career as both a respected writer and a member of one of the city's busiest firehouses, Smith became determined to use his unique background to tell the story of the disaster and its aftermath with the empathy and understanding that only an insider could bring to it. In this audio memoir, he has collected astonishing first-person testimony.

From leading geopolitical expert and technology futurist Jamie Metzl comes a groundbreaking exploration of the many ways genetic engineering is shaking the core foundations of our lives-sex, war, love, and death. At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race.

As a young man, Vince Ellison began his career in the belly of the beast—as a prison guard working in the worst cellblock imaginable. And it was to his dismay and sadness that he has seen that same evil later in life. This time, not in the faces of incarcerated criminals, but rather in the eyes of the leaders of the Democratic party. In this persuasive work, Vince marshals his own experience and couples it with a learned and original analysis to conclude that the leaders of America's "progressive" party aren't just wrong on their policy stances—they are deliberately destructive.

In the wake of white nationalist attacks, the ongoing debate over reparations, and the controversy surrounding Confederate monuments and the contested memories they evoke, Susan Neiman's Learning from the Germans delivers an urgently needed perspective on how a country can come to terms with its historical wrongdoings. Neiman is a white woman who came of age in the civil rights-era South and a Jewish woman who has spent much of her adult life in Berlin.