Social High

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters.

In a world where social media, online relationships, and relentless self-absorption threaten the very idea of deep and lasting friendships, the search for true friends is more important than ever. In this short book, famous Roman politician and philosopher Cicero offers a compelling guide to finding, keeping, and appreciating friends. With wit and wisdom, Cicero teaches not only how to build friendships but also why they must be a key part of our lives. For, as Cicero says, life without friends is not worth living.

If recent history has taught us anything, it's that sometimes the best guide to leadership is the negative example. But that insight is hardly new. Nearly 2,000 years ago, Suetonius wrote Lives of the Caesars, perhaps the greatest negative leadership book of all time. In How to Be a Bad Emperor, Josiah Osgood provides crisp new translations of Suetonius's briskly paced, darkly comic biographies of the Roman emperors Julius Caesar, Tiberius, Caligula, and Nero. Entertaining and shocking, these ancient anti-role models show how power inflames leaders' worst tendencies.

Sociogenomics brings together advances in molecular genetics and traditional social and behavioral science. The key tool is the polygenic index, which allows us to analyze DNA to measure a child's genetic potential. Today, we can estimate a child's adult height, how far they will go in school, and their weight as an adult—all from a cheek swab, finger prick, or vial of saliva. Dalton Conley and other researchers are using this new science to shed light on the ways in which genes shape our world, influencing how each person both creates and responds to the environment around them.

In Higher Animals, New Yorker science writer Michael Specter explores how MRNA vaccines have transformed the scientific landscape and helped spark a biotechnology revolution. Biology is information, and increasingly, that means digital information. We need to think of biology the way we think about computer code, only instead of bits and bytes, we use the genetic letters: ACGT. The widely-used mRNA COVID vaccines offer the most immediate example of this groundbreaking moment in medical and scientific history.

Blending personal history, gender politics, philosophy, and literary theory into a luminescent treatise on writing, love, and loss, Things I Don't Want to Know is Deborah Levy's witty response to George Orwell's influential essay "Why I Write." Orwell identified four reasons he was driven to hammer at his typewriter - political purpose, historical impulse, sheer egoism, and aesthetic enthusiasm - and Levy's work riffs on these same commitments from a female writer's perspective.

Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks "invented" innovation itself - and they still have a great deal to teach us about it. How to Innovate is an engaging introduction to key ideas about - and examples of - innovation and creative thinking from ancient Greece. Armand D'Angour provides lively new translations of selections from Aristotle, Diodorus, and Athenaeus.

The Cost of Living explores the subtle erasure of women's names, spaces, and stories in the modern everyday. In this "living autobiography" infused with warmth and humor, Deborah Levy critiques the roles that society assigns to us and reflects on the politics of breaking with the usual gendered rituals. What does it cost a woman to unsettle old boundaries and collapse the social hierarchies that make her a minor character in a world not arranged to her advantage?

The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

Can jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of Rome's greatest politicians, speakers, and lawyers, Cicero was also reputedly one of antiquity's funniest people. After he was elected commander-in-chief and head of state, his enemies even started calling him "the stand-up Consul". How to Tell a Joke provides a lively new translation of Cicero's essential writing on humor alongside that of the later Roman orator and educator Quintilian.

Worried that old age will inevitably mean losing your libido, your health, and possibly your marbles too? Well, Cicero has some good news for you. In How to Grow Old, the great Roman orator and statesman eloquently describes how you can make the second half of life the best part of all - and why you might discover that reading and gardening are actually far more pleasurable than sex ever was.

As a young man, Vince Ellison began his career in the belly of the beast—as a prison guard working in the worst cellblock imaginable. And it was to his dismay and sadness that he has seen that same evil later in life. This time, not in the faces of incarcerated criminals, but rather in the eyes of the leaders of the Democratic party. In this persuasive work, Vince marshals his own experience and couples it with a learned and original analysis to conclude that the leaders of America's "progressive" party aren't just wrong on their policy stances—they are deliberately destructive.

Aristotle's Nicomachean Ethics is one of the greatest guides to human flourishing ever written, but its length and style have left many readers languishing. How to Flourish is a colloquial new translation by Susan Sauve Meyer that makes Aristotle's timeless insights about how to lead a good life more engaging and accessible than ever before.

During the final three years of the Obama administration, Richard Stengel, the former editor of Time magazine and an Under Secretary of State, was the single person in government tasked with unpacking, disproving, and combating both ISIS's messaging and Russian disinformation. Then, in 2016, as the presidential election unfolded, Stengel watched as Donald Trump used disinformation himself, weaponizing the grievances of Americans who felt overlooked. In fact, Stengel quickly came to see how all three players had used the same playbook: ISIS sought to make Islam great again....

Macbeth is one of William Shakespeare's more brilliantly populated plays and remains among the most widely read. Award-winning writer and beloved professor Harold Bloom investigates Macbeth's interiority and unthinkable actions with razor-sharp insight, agility, and compassion. He also explores his own personal relationship to the character. The book also becomes an extraordinarily moving argument for literature as a path to and a measure of our humanity.

Long before the European Enlightenment and the Darwinian revolution, which we often take to mark the birth of the modern revolt against religious explanations of the world, brave people doubted the power of the gods. Religion provoked skepticism in ancient Greece, and heretics argued that history must be understood as a result of human action rather than divine intervention. They devised theories of the cosmos based on matter and notions of matter based on atoms.

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

From Silk to Silicon tells the story of who these men and women were, what they did, how they did it, and how their achievements continue to shape our world today.

The Metaphysical Club was an informal group that met in Cambridge, Massachusetts, in 1872, to talk about ideas. Its members included Oliver Wendell Holmes, Jr., future associate justice of the United States Supreme Court; William James, the father of modern American psychology; and Charles Sanders Peirce, logician, scientist, and the founder of semiotics. The Club was probably in existence for about nine months. No records were kept. The one thing we know that came out of it was an idea - an idea about ideas. This book is the story of that idea.