Social Linguistics

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

There are so many Latin phrases in everyday use that often we use them without understanding the background and context within which they were actually used. 'Carpe diem'; 'Stet'; 'Memento mori'; 'Et tu Brute' – examples would fill a book. And often these phrases are also used in English translation: 'The die is cast'; 'crossing the Rubicon'; 'Rome was not built in a day'.

On August 24, 1572, more than 2,000 French Huguenots - men, women, and children - were massacred for their faith. In St. Bartholomew's Eve, Henty vividly depicts Admiral Coligny's unflinching bravery, Queen Elizabeth's vacillating foreign policy, Catherine de Medici's vindictive scheming, and the queen of Navarre's inner strength as he recounts the adventures of Phillip Fletcher.

"Evangeline: A Tale of Acadie" is an epic poem by the American poet Henry Wadsworth Longfellow, published in 1847. The poem follows an Acadian girl named Evangeline and her search for her lost love Gabriel, set during the time of the expulsion of the Acadians. The idea for the poem came from Longfellow's friend, Nathaniel Hawthorne. Longfellow used dactylic hexameter, imitated from Greek and Latin classics, though the choice was criticized.

The Gadfly is a tale of heroism, faith, and disillusionment, where love manifests in its religious, romantic, and family forms. The story follows the activities of Arthur Burton and his antagonist, Padre Montanelli. Arthur, a radical journalist who publishes satirical tracts under the pseudonym "the gadfly", is in love with Gemma. The narrative also explores the relationship between religious and revolutionary feelings.

Inspector Nayland Smith has unearthed a plot that could mean the end of civilization as we know it. He's just arrived in London, chasing the greatest criminal mind ever to come from the East. But when he arrives to warn Sir Crichton Davies that he is in danger, he finds he is too late. Sir Crichton has become the first victim of the insidious Dr. Fu-Manchu.

Twelve billionaires rule the United States, while those called freemen are forced to serve the rich. But that was 60 years ago, before the Scarlet Plague. In this post-apocalyptic novella, a ragged and tattered old man tells his progeny of what life was like before The Scarlet Plague appeared - and wiped out civilization as they knew it.

In The Sense of Style, the best-selling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the 21st century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose.

F. Scott Fitzgerald is widely regarded as one of the greatest American writers of the 20th century. He wrote this collection of eight short stories in 1920 for magazines such as Colliers and The Saturday Evening Post. This collection includes: "The Offshore Pirate", "Dalyrimple Goes Wrong", "Head and Shoulders", "Benediction", "Bernice Bobs Her Hair", "The Cut Glass Bowl", "The Four Fists", and "The Ice Palace".

The Inter-Planetary Corporation has sent the space ship Arcturus on a routine fact-finding mission, only to have it ambushed by a strange alien craft, leaving physicist Steve Stevens and Nadia Newton first stranded on Ganymede, and then caught up in the Vorkul-Hexan war. A space adventure of staggering proportions by science fiction master writer E. E. “Doc” Smith.

In The Stuff of Thought, Steven Pinker marries two of the subjects he knows best: language and human nature. The result is a fascinating look at how our words explain our nature. What does swearing reveal about our emotions? Why does innuendo disclose something about relationships? Pinker reveals how our use of prepositions and tenses taps into peculiarly human concepts of space and time, and how our nouns and verbs speak to our notions of matter.

Nearly everyone swears - whether it's over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies, and we punish children for yelling the very same dirty words that we'll mutter in relief seconds after they fall asleep. Swearing, it seems, is an intimate part of us that we have decided to selectively deny.

As the main spoken language of the Jews for more than a thousand years, Yiddish has had plenty to lament, plenty to conceal. Its phrases and expressions paint a comprehensive picture of the mind-set that enabled the Jews of Europe to survive persecution: they never stopped kvetching about God, gentiles, children, and everything else.

Everyone likes to think they know a bit about language: There are some words that you simply can't translate into English. The origin of a word tells you how it should be used. A dialect is inferior to a language. The problem is, none of these statements are true. In Don't Believe a Word, linguist David Shariatmadari explodes nine common myths about language and introduces us to some of the fundamental insights of modern linguistics.

George Horace Lorimer is best known as the editor of The Saturday Evening Post, where he was credited with promoting and discovering authors like Jack London. Lorimer compiled his life advice into the fictional letters from John "Old Gorgon" Graham to his son Pierrepont. John Graham is a Chicago-based pork and finance baron. In the letters Pierrepont receives advice for his different stages of life. Old Gorgon's advice is packed throughout the book, easy to understand, and still rings true today.

Jennie Gerhardt is the tragic story of an innocent, caring, beautiful young girl from an extremely poor family who throughout her life is drawn into affairs with two different men from a much higher social class. How members of her family, the family of one of the wealthy men, and society in general react to her situation is the basis of this classic story.

In this first novel by Agatha Christie, she introduces the inimitable Hercule Poirot, who would go on to appear in 33 Christie novels and 54 short stories. Outside of Sherlock Holmes and perhaps Philip Marlowe, he is the best-known detective in the history of the genre. The Mysterious Affair at Styles deals with the case of an old woman poisoned with strychnine for her money. Nothing is obvious, however, in the way Christie handles a plot.

Scots: The Mither Tongue is a classic of contemporary Scottish culture and essential listening for those who care about their country's identity in the 21st century. It is a passionately written history of how the Scots have come to speak the way they do and has acted as a catalyst for radical changes in attitude towards the language. In this revised edition, Kay vigorously renews the social, cultural, and political debate on Scotland's linguistic future, and argues convincingly for the necessity to retain and extend Scots if the nation is to hold on to its intrinsic values.

Phineas Finn is an Irish M.P.A. climbing the political ladder, largely through the assistance of his string of lovers. The questions he is forced to ask himself about honesty, independence, and parliamentary democracy are questions still asked today.

Have you ever felt manipulated or taken advantage of? Have you ever fallen victim to someone's charisma only to realize later that you had been scammed or ripped off? People are manipulated every single day, and the crazy thing is that most of the time they aren’t even aware of it. Subliminal messages, hypnotic trance inductions, and mass psychological brainwashing are just some of the techniques that are ceaselessly employed to the advantage of these manipulators. Learn to use the powerful psychological knowledge to your advantage, and stop being manipulated by others.