Social Marketing

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

All the tips and tricks to finding a T-shirt that sells, finding the proper keywords to get your t-shirt sold without any marketing or advertising (pure organic sales) is covered in this book Are you thinking of starting your own online business but not sure where to begin with? How about an opportunity to make a good income without inventory or very little cost (low capital?) MY Merch By Amazon will guide you step-by-step to getting your account ready, give you research ideas as well as inspirations to getting your first shirt done. We go through the entire process right to uploading your ...

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

The American supermarket is an everyday miracle. But what does it take to run one? What are the inner workings of product delivery and distribution? Who sets the price? And who suffers for the convenience and efficiency we’ve come to expect? In this rollicking exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry.

Unlock the secrets of success in today's fast-paced marketplace with "Marketing to the Masses." This compelling eBook offers a comprehensive guide to effectively positioning your brand and capturing the attention of your target audience. Navigate the complexities of modern marketing with ease—whether you're a small business owner, an entrepreneur, or a seasoned marketer. Start your journey with an introduction to the dynamics of the market landscape and discover the new rules of engagement. Learn to identify your unique market position by analyzing competitors, finding untapped ...

Many of us hope, pray, and dream for, even demand, better opportunities, not knowing that we are much closer to our biggest opportunity than we currently believe. Possibly inconceivable at this moment, you truly are one connection away from a tremendous and fulfilling opportunity. You are one, maybe two, conversations away from a massive and positive breakthrough in your life. But, is that too good to be true? Am I delusional or is my statement a hard-cold fact that has been staring us all in the face for years, which we could not see or would not accept? The big questions that we explore ...

How to Make Money with Social Media: A Simple System to Make Facebook Send People to Your Blog Are you tired of posting on social media without seeing any real results? Imagine turning your Facebook page into a powerful traffic-generating machine that drives visitors to your blog—without spending a fortune on ads! In How to Make Money with Social Media, you'll discover a simple, step-by-step system to attract, engage, and convert Facebook users into loyal blog readers and paying customers. Whether you're a beginner or an experienced marketer, this book will show you: ✅ How to create ...

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay?

In this book, Ryan goes over his play-by-play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short-term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media, whether you are a brand new start up or a billion dollar company.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Almost every week, we ask ourselves this question: How should we do discipleship in the present day? What is the best way to nourish God’s sheep? In an environment where everything has to be fabulously grotesque, extravagantly diverse, intensely scary, or extremely marginal, what should 21st-century discipleship look like? All of us have our conceptualizations of the good old days and the “old-time religion” of the past. At the same time, we must be mindful that societal norms are changing all the time, and as they shift, so do the needs and expectations of those who are hungry for a ...

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

Digital Marketing: Your Digital Presence with Panyim and Nyakor Feeling lost launching your business online? Panyim, a passionate entrepreneur with a killer fashion line, faces the same challenge. But with the help of Nyakor, a digital marketing guru, he's about to unlock the secrets to building a powerful online presence. This engaging guide, told through the story of Panyim and Nyakor, will equip you with the tools to: Craft a stunning website: Learn how to showcase your brand identity, target audience, and mission with a website that converts. Master Search Engine Optimization (SEO): ...

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.