Social Marketing

According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.

Embark on a captivating journey through the heart of Juba, South Sudan, with Entrepreneurship: An Introduction, a book that stitches together the vibrant fabric of African culture with the threads of digital innovation. This is not just a story; it’s a movement, a testament to the power of dreams and the digital tools that can make them a reality. Discover the world of Panyim, a young and passionate entrepreneur whose traditional clothing shop, Nile Threads, becomes a canvas for his dreams. But when the dreams are big, the challenges rise to meet them. Panyim’s struggle with the ...

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

A Comprehensive Guide to Self-Publishing The ability to publish a book at practically no out of pocket cost to the author started in November 2007 when Amazon introduced KDP Direct. Since then the number of shelf published books has increased exponentially. Writing and publishing are two entirely different activities. Experienced writers with the ability to create literary masterpieces may not have even a basic understanding of the process of publishing and promoting a book. This book describes the essential steps that must be taken by every publisher, traditional or independent to succeed ...

We all know LinkedIn as a place for job seekers. It’s the place where professionals set up their profiles to establish more connections and discover new job opportunities. LinkedIn is an extremely important website for anyone looking to put themselves out there. But that’s not all. Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand!

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

Book Marketing Made Easy Are you a self-published author struggling to navigate the complex world of book marketing? Look no further. "Unlock Your Book’s Potential" is your essential guide to unleashing your book on the World. In this comprehensive guide, we break down the daunting world of marketing into manageable, actionable steps. From understanding the fundamentals of book marketing to defining your target audience and crafting a compelling story brand, we cover it all in simple, jargon-free language. Learn how to create an effective marketing strategy, harness the power of social ...

In today's fast-paced digital landscape, small businesses face unique challenges in capturing their audience's attention and standing out. "Marketing Mavericks: Proven Strategies for Small Business Digital Domination" is the ultimate guide for service-based business owners aiming to master digital marketing and achieve exceptional growth. Authored by leading experts from EnFuegoMedia and Roo & Wolf Ventures, this comprehensive book offers actionable insights and practical strategies to elevate your brand, enhance your online presence, and drive sustainable growth. Whether you're starting ...

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

You have started your own candle business; everything is going well...you’ve nailed down the perfect recipe and your candles are ready to sell. Then disappointment looms. No one, except family and friends, buys your candles. You never anticipated putting so much time and effort for no sales. Here’s the problem: If you don’t market your business properly, no one will buy from you, simply because they don’t know you exist. But with an array of digital and offline marketing strategies, you could exponentially increase your sales every month.

If you've always wanted to become an influencer on Instagram, but don't know how to build your brand then keep on listening! Are you sick and tired of not having followers on Instagram? Have you tried endless tactics but nothing seems to work for more than a few weeks or days? Do you want to finally say goodbye to the lack of growth and discover something that works for you? If so, then you have landed in the right place you see growing your Instagram brand doesn't have to be that difficult.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Don't let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with Chat GPT Bible—Social Media Marketing Special Edition: Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content. Grab your copy today, and start unveiling the secrets!

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.