Social Marketing

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.

In this book, Ryan goes over his play-by-play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short-term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media, whether you are a brand new start up or a billion dollar company.

Aprenda los principios más importantes que muchas compañías (grande y pequeño) no saben de mercadotecnia en las redes sociales. Es muy importante a crear una estrategia personalizada para cada plataforma. Necesitas aprender todo sobre tú audiencia que puedas ganar más clientes y construir tu marca. Despues de este libro, serás un experto en: Facebook, Facebook Ads, Youtube, Instagram, Twitter, y mucho mas.

Soul by Soul tells the story of slavery in antebellum America by moving away from the cotton plantations and into the slave market itself, the heart of the domestic slave trade. Taking us inside the New Orleans slave market, the largest in the nation, where 100,000 men, women, and children were packaged, priced, and sold, Walter Johnson transforms the statistics of this chilling trade into the human drama of traders, buyers, and slaves, negotiating sales that would alter the life of each.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Are you ready to unlock the potential of a lucrative notary career? Whether you're seeking a flexible side hustle or aiming for a six-figure income, this comprehensive guide is your roadmap to success in the notary industry.

There's a whole generation that grew up without any electronic devices that coexists today with a generation that has lived all of their lives online. How much has technology shaped who we are and how we behave? How can it break communication or connect us beyond belief? In this book I share my own experience and lessons learned as part of this in-between generation. From our first experiences with computer gaming, to the problems and opportunities of social media and globalized connectivity. Find out why it is so easy for us to become addicted to technology, and why older generations ...

The Lazy Person’s Guide to Social Media Marketing Increase Your Business Exposure in 24 Hours or Less Are you ready to stop spinning your wheels and finally see your brand explode on social media—in just one day? In this groundbreaking playbook, Gary Covella, Ph.D., reveals a revolutionary approach that abandons the myth of “doing it all.” Instead, you’ll harness a lazy strategy that focuses your effort where it counts, automates the rest, and multiplies your impact overnight. Why Embrace the “Lazy” Strategy? Traditional social media advice demands endless platforms, constant ...

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

When the Covid-19 pandemic arrived travel became impossible. Business conferences were cancelled. Sales executives could no longer meet their clients in person or pitch their services to prospective clients. The entire B2B sales process changed overnight. Social sales was already important before the pandemic, but when it became the only way for sales executives to remain visible, build credibility, and build trust with prospects, it suddenly became essential. Before the pandemic, 82% of B2B buyers were significantly influenced by the articles and social content published by a sales ...

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground - the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative - “sustainable,” “livable,” “resilient” - often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings.

DO YOU EVER FEEL LIKE YOU’RE MISSING SOMETHING, A KEY PIECE TO DIRECT SALES SUCCESS? Are you not seeing results when you follow the advice of industry leaders, company training, and even your well-meaning mentors? Maybe you’ve been wrestling with your own doubts and fears. Perhaps you’ve lost your initial spark, sitting stagnant instead of growing toward your goals. Maybe you’ve created the vision board and taken action, but it still feels like something is missing. In this honest and action-oriented guide, Katy Ursta, a successful direct seller with over eleven years of network ...

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Be Elite NOW ! In today's competitive business world, it's more important than ever to stand out from the crowd. Whether you're a business owner, manager, or entrepreneur, you need to find ways to distinguish yourself from your competitors and make a lasting impression on your customers and clients. Being elite in business is not just about having a prestigious title or a high net worth. It's about having a mindset that sets you apart from your competition and propels you towards success.

In this audiobook discover many types of successful, fun first sentences that will generate positive engagement from prospects. Our prospects guard their time, so they are especially brutal when judging our first sentences. Most times they make that entire judgment in the first few seconds. You want your prospects on your side when presenting. You can't start with a second sentence, so your first sentence better be good.