Social Marketing

Rising tensions between China and the United States have kept the financial markets on edge as a showdown between the world's two largest economies seems inevitable. But what most people fail to recognize is the major impact that the financial markets themselves have had on the creation and acceleration of the conflict. In Financial Cold War, market structure and geopolitical finance expert James Fok explores the nuances of China-US relations from the perspective of the financial markets.

Step into the magical universe of "Marketing Alchemy," an inspiring and valuable eBook that revolutionizes the way you approach marketing in the role-playing game industry. This comprehensive guide illuminates an abundance of strategies, breaking down more than a dozen captivating chapters that offer profound insights and practical advice about the Role-Playing Game market and everything you need to excel. Open the gateway to understanding the current market environment and identifying your target audience. Discover fascinating market trends and equip yourself with knowledge about your ...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Surviving the Future is a story drawn from the fertile ground of the late David Fleming's extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That hardback consists of 404 interlinked dictionary entries, inviting listeners to choose their own path through its radical vision. Recognizing that Lean Logic's sheer size and unusual structure can be daunting, Fleming's long-time collaborator Shaun Chamberlin has selected and edited one of these potential narratives to create Surviving the Future.

Discover the ultimate guide to building a profitable, home-based business with Home-Based Business Blueprint. If you're ready to take control of your financial future and create a reliable income stream from the comfort of your own home, this audiobook is exactly what you need. Forget about expensive startup costs, long commutes, and corporate red tape—this guide empowers you to take charge of your income and build a business that works for you.

Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want - not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.

Today’s consumers buy from people and brands they like, trust, and have a relationship with. Period. It has never been more important to build relationships with your customers, or followers with an online presence. Enter social media. Most social media marketing books and courses tell you to pump out content, throw a million things at the wall, and see what sticks.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

Dive into the dynamic world of digital communication with our latest eBook, "Mobile Marketing Mastery". This comprehensive guide takes you through the intricacies of the mobile marketing landscape, helping you understand, adapt to and leverage the power of this influential medium. Starting with an introduction to the world of mobile marketing, the book sets a robust stage for what follows. You'll understand the importance of mobile marketing, its evolution and potential as a business tool. Next, you'll explore the current trends in mobile marketing and anticipate future ones. Benefit from ...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

This book Mastering Social Media Algorithm is a step-by-step guide to the world of social media. Every chapter presents new ways to earn passive income. Each topic lets you learn a new skill, which you can employ in both the freelancing and corporate world. From learning to write heart-warming web copies to creating eye-catching videos, you can learn essential marketing skills by listening to this book. Whether you want to establish your agency or have a well-paying corporate job, becoming a social media marketing expert could be the key to your dreams.

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

Step into your future with "Interview Mastery," the comprehensive guide to acing your job interview and kicking off your dream career! This thought-provoking eBook is packed with an extensive and meticulously organized list of chapters that covers every aspect of the job-hunting process. Starting with setting the stage by understanding the job market to successfully onboard in your new role, and everything in between, "Interview Mastery" is unparalleled in its range and breadth. Unearth your hidden potentials with Chapter 2, where you will dive deep into self-analysis, identifying your ...

Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner. That’s the beauty of social media. The most successful businesses are utilizing trends to attract new customers, speak to their loyal ones, and maximize their potential. And if you’re going to live up to the competition, your business needs to join them. You need a medium for interacting with customers…and social media is the answer.

The opportunities Facebook presents for businesses to connect to their customers and advertise their products and services as well as manage their brand identities is simply too good to pass up for any serious business. By not optimizing the myriad of possibilities Facebook offers to the modern online entrepreneur, you are leaving money on the table!

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

Ready to transform your online store into a profit powerhouse? E-Commerce Marketing is your ultimate guide to starting an ecommerce business that thrives. This isn’t just another ecommerce book—it’s your playbook for mastering the art of digital marketing. Learn how to get traffic that buys to your website and turn visitors into loyal customers with proven strategies straight from the experts.

Instagram is one of, if not the best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.

The question isn’t if Instagram is a worthwhile way to spend your time and energy marketing your business, because it absolutely is! The question is, how do you make yourself stand out from the crowd inside the Instagram world. If you are interested in separating yourself from the pack, then Social Media Marketing 2019: The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies is the book you have been waiting for.

Wouldn't it be great to prosper all the time? Would you like to grow your business regardless of the economy? Do you want to be recession-proof? In "15 Ways to Grow Your Business in Every Economy," a renowned economist, speaker and leadership expert Mary C. Kelly, PhD covers 15 ways to assist business owners in more effective marketing, enhanced productivity, and achieving greater profits all the time.