Social Marketing

For those who witnessed the global collapse of socialism, its resurrection in the 21st century comes as a surprise, even a shock. How can socialism work now when it has never worked before? In this pathbreaking audiobook, best-selling author Dinesh D’Souza argues that the socialism advanced today by the likes of Alexandria Ocasio-Cortez, Bernie Sanders, Ilhan Omar, and Elizabeth Warren is very different from the socialism of Lenin, Mao, and Castro.

There's a whole generation that grew up without any electronic devices that coexists today with a generation that has lived all of their lives online. How much has technology shaped who we are and how we behave? How can it break communication or connect us beyond belief? In this book I share my own experience and lessons learned as part of this in-between generation. From our first experiences with computer gaming, to the problems and opportunities of social media and globalized connectivity. Find out why it is so easy for us to become addicted to technology, and why older generations ...

The Lazy Person’s Guide to Social Media Marketing Increase Your Business Exposure in 24 Hours or Less Are you ready to stop spinning your wheels and finally see your brand explode on social media—in just one day? In this groundbreaking playbook, Gary Covella, Ph.D., reveals a revolutionary approach that abandons the myth of “doing it all.” Instead, you’ll harness a lazy strategy that focuses your effort where it counts, automates the rest, and multiplies your impact overnight. Why Embrace the “Lazy” Strategy? Traditional social media advice demands endless platforms, constant ...

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

This audiobook will give you a plan of attack or a "roadmap" you can follow to successfully harness on social media sites. I can help you turn the internet into your own personal cash machine. I've helped over 100,000 people earn more than 10,000 per week using this program. Get all the info you need here.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

In today's fast-paced digital landscape, small businesses face unique challenges in capturing their audience's attention and standing out. "Marketing Mavericks: Proven Strategies for Small Business Digital Domination" is the ultimate guide for service-based business owners aiming to master digital marketing and achieve exceptional growth. Authored by leading experts from EnFuegoMedia and Roo & Wolf Ventures, this comprehensive book offers actionable insights and practical strategies to elevate your brand, enhance your online presence, and drive sustainable growth. Whether you're starting ...

Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground - the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative - “sustainable,” “livable,” “resilient” - often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

This marketplace is full of fluff marketing books that promise success in three easy steps. Or they are full of platitudes that make you feel excited to start but have no actionable content. I’m pretty famous (or infamous) for advice that actually works. That’s my NO B.S. Promise. There is no easy way to gain 10,000 followers. You can do it if you are willing to put in the work and spend the time. If you’re willing to read this book (which will take less than an hour), and implement the tactics for a month, my bet is that you will see the results you’ve been looking for. I double-...

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side.

How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that in many, or most situations, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than ...