Social Marketing

Updated Jan 2025 What is an Author’s Online Presence? Are you being told you need an author platform or an online presence but don’t know what the heck that is? Tired of wasting valuable writing time trying to figure things out by yourself? You have come to the right place. The Author’s On-Line Presence is a clear primer covering the topic of an author’s platform and how to use it in language that will have you feeling confident of your abilities. It will start you on the road to finding readers for your work as well as how to effectively communicate with them. Barb Drozdowich is ...

Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

The current global financial crisis carries a "made in America" label. In this forthright and incisive book, Nobel Laureate Joseph E. Stiglitz explains how America exported bad economics, bad policies, and bad behavior to the rest of the world, only to cobble together a haphazard and ineffective response when the markets finally seized up.

The rise of social media has created alternative methods of advertising for companies. Gone are the days where companies would reach their customers through newspapers or television commercials. It is now more affordable to connect with customers through online channels such as social media platforms. Companies have done an impressive job following their customers and establishing their brands within the same platforms that their customers enjoy.

In the first edition of this book, network marketing experts Ray and Jessica Higdon compared social media to the “gold rush” of the 21st century—a new, unchartered world where people in virtually every industry have found fame and fortune including network marketing.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

"...Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and used it every time. Alert your customers to the most relevant information at the beginning of the email. Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer - this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer. ...

Lessons In Paid Social Media Advertising 2025 serves as your comprehensive guidebook for harnessing the full potential of paid social media advertising for your business or marketing goals. From setting objectives to crafting engaging content and analyzing performance, this roadmap aims to provide step-by-step strategies for success across social platforms like TikTok, LinkedIn, Pinterest, Instagram, X, Facebook, Snapchat and Reddit. Whether you're a novice or seasoned pro, you'll learn actionable tips for crafting effective paid social campaigns, identifying high-potential platforms, ...

Health insurance, student loan debt, retirement savings, child care, work-life balance, access to home ownership - these are the issues driving America's current political debates. And they are all linked, as this brilliant and timely book reveals, by a single question: should we allow the free market to determine our lives? In the tradition of Naomi Klein's Shock Doctrine, noted economic commentator Mike Konczal answers this question with a resounding no. Freedom from the Market blends passionate political argument and a bold new take on American history....

In this detailed analysis, Norman G. Finkelstein uncovers the hardships endured by Palestinians, reveals the insincerity of narratives conceived against them, exposes the betrayal of noteworthy individuals and organizations in the face of Gaza's suffering, and discusses the stance of international law regarding their predicament and recourse to armed resistance.

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Are you ready to unlock the potential of a lucrative notary career? Whether you're seeking a flexible side hustle or aiming for a six-figure income, this comprehensive guide is your roadmap to success in the notary industry.

Are you a business owner that wants to use the massive power of social media to get more leads and sales? This book will share with you exactly how you can do that. Social media is huge and it's here to stay. If Facebook were a country, it would be the third largest in the world behind China and India. More adults watch Youtube videos than any other cable network. If you can harness the power of social media in your business, it's like literally winning a jackpot. Social media is part of a broader strategy we call Internet Marketing. It's just one to deliver content, and engage with people ...

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Transform Your Social Media Presence with the Power of Story Because “Buy My Product!” Just Isn’t Cutting It Anymore. Are you exhausted from shouting into the social media void, praying for someone—anyone—to care about your product? Social media can feel like an awkward talent show where everyone’s clamoring, “Pick me!” But here’s the truth: there’s a better way to connect. This 30-day guided workbook—crafted by two experienced writing coaches—will help you unlock the secret weapon your marketing is missing: your authentic story. This isn’t just another workbook ...