Social Marketing

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

This audiobook will give you a plan of attack or a "roadmap" you can follow to successfully harness on social media sites. I can help you turn the internet into your own personal cash machine. I've helped over 100,000 people earn more than 10,000 per week using this program. Get all the info you need here.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.

When the Covid-19 pandemic arrived travel became impossible. Business conferences were cancelled. Sales executives could no longer meet their clients in person or pitch their services to prospective clients. The entire B2B sales process changed overnight. Social sales was already important before the pandemic, but when it became the only way for sales executives to remain visible, build credibility, and build trust with prospects, it suddenly became essential. Before the pandemic, 82% of B2B buyers were significantly influenced by the articles and social content published by a sales ...

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

For those who witnessed the global collapse of socialism, its resurrection in the 21st century comes as a surprise, even a shock. How can socialism work now when it has never worked before? In this pathbreaking audiobook, best-selling author Dinesh D’Souza argues that the socialism advanced today by the likes of Alexandria Ocasio-Cortez, Bernie Sanders, Ilhan Omar, and Elizabeth Warren is very different from the socialism of Lenin, Mao, and Castro.

Who is killing America? Is it really Donald Trump and a GOP filled with white supremacists? In this audiobook, Dinesh D’Souza makes the provocative case that Democrats are the ones killing America by turning it into a massive nanny state modeled on the Southern plantation system. Death of a Nation's bracing alternative vision of American history explains the Democratic Party's dark past, reinterprets the roles of figures like Van Buren, FDR, and LBJ, and exposes the hidden truth that racism comes not from Trump or the conservative right but rather from Democrats.

Nowadays when people find a podcasts they really enjoy, they will listen to it all the time and consume all of the new podcasts that the author creates. Because of this it is an amazing opportunity to earn money with podcasts Here's what we cover in the book: Niche Selection. The Right Equipment - Essential Planning Your Podcast for Success. Where to Sell Your Podcasts for Maximum Profits It is essential that you get your podcasts right from the beginning. I am going to take through the above steps and explain each one in detail. By the end of the book you will know exactly how to create an...

DO YOU EVER FEEL LIKE YOU’RE MISSING SOMETHING, A KEY PIECE TO DIRECT SALES SUCCESS? Are you not seeing results when you follow the advice of industry leaders, company training, and even your well-meaning mentors? Maybe you’ve been wrestling with your own doubts and fears. Perhaps you’ve lost your initial spark, sitting stagnant instead of growing toward your goals. Maybe you’ve created the vision board and taken action, but it still feels like something is missing. In this honest and action-oriented guide, Katy Ursta, a successful direct seller with over eleven years of network ...

Be Elite NOW ! In today's competitive business world, it's more important than ever to stand out from the crowd. Whether you're a business owner, manager, or entrepreneur, you need to find ways to distinguish yourself from your competitors and make a lasting impression on your customers and clients. Being elite in business is not just about having a prestigious title or a high net worth. It's about having a mindset that sets you apart from your competition and propels you towards success.

This marketplace is full of fluff marketing books that promise success in three easy steps. Or they are full of platitudes that make you feel excited to start but have no actionable content. I’m pretty famous (or infamous) for advice that actually works. That’s my NO B.S. Promise. There is no easy way to gain 10,000 followers. You can do it if you are willing to put in the work and spend the time. If you’re willing to read this book (which will take less than an hour), and implement the tactics for a month, my bet is that you will see the results you’ve been looking for. I double-...

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.