Social Media Content

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.

Bem-vindo à internet e hoje a jornalista Marie Declercq vai ser ser sua guia pelos cantos mais inusitados da rede mundial de computadores, onde todo mundo tem uma coisa em comum: a busca de comunidade para chamar de sua. Neste Original Aubible em dez episódios, você será guiado pela Marie para explorar dez comunidades criadas em torno de interesses difentes e a importância delas para que a gente não se sinta sozinho.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Over the last two decades, there has been an inescapable rise of anger and aggression across our planet. Hate speech has become increasingly prevalent online, Western governments are turning towards authoritarianism and populism, and extremist groups are rising across both the left and the right ends of the political spectrum. Every day, it seems, we're hearing more angry voices and fearful opinions, we're seeing more threats and frightening news, and we're reacting faster and less rationally.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

This is a self help-book like no other. Because you are not helping yourself, James Acaster is helping you. When James quit all forms of social media in 2019 he felt like he'd been born anew, but he was worried he'd suffer withdrawal and get lured back online to compete in a never ending popularity contest with only one possible winner (f--king Zuckerberg). He knew that in order to stay clean he'd have to replace everything social media used to give him with three-dimensional real-life activities.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Feel trapped in the endless cycle of likes, shares, and notifications? Gabrielle Townsend's enlightening guide is now available in audio format, offering you the tools and insights to break free from the digital chains. The Social Media Addiction Guidebook on Audible offers a potent blend of insights and solutions. Break the cycle of compulsive scrolling and reconnect with the tangible wonders of life. Dive in on Audible today! Life is unfolding in the here and now. Don't let the digital realm overshadow the beauty of genuine experiences. Make the choice to engage, connect, and live fully.

A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way.　

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people struggle to find a starting point when there are so many conflicting views over the best equipment, what launch strategy should be used, even editing. It can even create the illusion that starting a podcast is a daunting, time-consuming process.

Una novela sobrecogedora sobre los peligros de la sobreexposición en redes, la explotación infantil y la falsa felicidad.

Mélanie Claux y Clara Roussel. Dos mujeres conectadas a través de una niña. Mélanie ha participado en un reality show televisivo y es seguidora de sus sucesivas ediciones. Cuando se convierte en madre de un niño y una niña, Sammy y Kimmy, empieza a grabar su día a día y cuelga los vídeos en YouTube. Crecen en visitas y seguidores, llegan los patrocinadores, Mélanie crea su propio canal y el dinero fluye...

In a digital landscape dominated by shifting algorithms and artificial intelligence, how do you create authentic connections that transcend platforms and technological changes? Robin Nathaniel, social media strategist and TEDx speaker, presents the SYNC Method, a revolutionary framework for maintaining humanity in your digital presence.

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."

Are you an entrepreneur, a small business owner, or a marketing student seeking to harness the power of Pinterest for your brand’s success? If so, "Pinterest Marketing 2024: A Comprehensive Guide" is the book you've been waiting for! In this up-to-date guide, you’ll discover the latest tips, tricks, and strategies to maximize your marketing potential on Pinterest in 2024. This isn't just another marketing manual—it's your roadmap to mastering Pinterest marketing. In an era where visual content reigns supreme, Pinterest stands as a powerful platform for brands to connect with their ...

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

Consider Facebook - it's human contact, only easier to engage with and easier to avoid. Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them. In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.