Social Media Ethics

A business ebook that’s not your “usual” business ebook, The Parables of Business offers business tips and advice through the art of storytelling. It also shows how old mindsets can help you forge successful paths in today's new business marketplace. It brings together a collection of eleven stories that will help business owners build not only their business and brand loyalty, but also employee loyalty and a mindset to do business the right way. There are stories about collaboration, entrepreneurship, social media Zen, overcoming adversity and much more. Because of the storytelling ...

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

In his #1 New York Times best seller, Bias, Emmy Award-winning journalist Bernard Goldberg created a national firestorm when he exposed the liberal biases of the so-called mainstream media. Now, in his new blockbuster, Goldberg goes even further. He not only takes on Big Journalism, but offers a twelve-step program to help the media elites overcome their addiction to bias.

An analysis about how humanism was replacing religion in modern morality.

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

Become Ungovernable is a provocative new work of political thought setting out to reclaim "freedom", "justice", and "democracy", revolutionary ideas that are all too often warped in the interests of capital and the state. Revealing the mirage of mainstream democratic thought and the false promises of liberal political ideologies, H. L. T. Quan offers an alternative approach: an abolition feminism drawing on a kaleidoscope of refusal praxes, and on a deep engagement with the Black Radical Tradition and queer analytics.

In this new kind of introduction to ethical theory, Daniel Muñoz and Sarah Stroud present fifty of the field's most exciting puzzles, paradoxes, and thought experiments. Over the course of eleven chapters, the authors cover a huge variety of topics, starting with the classic debate between utilitarians and deontologists and ending on existential questions about the future of humanity.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Discover the groundbreaking philosophy of Utilitarianism by John Stuart Mill—a timeless exploration of ethics, happiness, and the greater good. In this influential essay, Mill defends the principle that actions are right if they promote the greatest happiness for the greatest number. Blending moral insight with logical clarity, Utilitarianism remains essential for students of philosophy, ethics, political science, and anyone seeking to understand how we determine right from wrong. Perfect for deep thinkers and curious minds alike, this classic text continues to shape modern moral debate.

An exploration of everything Kant's philosophy can teach us about being the best people we can be, from using our human reasoning to its fullest potential to being affably drunk at dinner parties.

Drawing upon the timeless wisdom of Thomas Aquinas, The Natural Law offers clear insights into perplexing ethical dilemmas. The compelling conclusions of Aquinas emerge through a critical examination of contemporary ethical frameworks, including moral relativism, utilitarianism, and Machiavellian politics. In part one, which elucidates the core principles of natural law ethics, the listener will discover fundamental truths underpinning the concepts of right and wrong, which are rooted in the very fabric of our humanity.

Are you looking to explode your social media presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering Your Brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

When you are faced with a decision, do you consider the best outcome, or do you consider your deepest values about which actions are appropriate? The Cost of Conviction contrasts these two primary strategies for making decisions: consequentialism, the former, or prioritizing one's sacred values, the latter. Steven Sloman argues that, while both modes of decision making are necessary tools for a good decision maker, people err by deploying sacred values more often than they should, especially when it comes to sociopolitical issues.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Artem Chapeye reveals his war, intimate and senseless, withholding nothing about his motivations, his nightmares, his new relationship with the world. Here one man, a pacifist turned fighter, a story writer turned soldier considers the reasons for and reactions to war on a very personal level. Chapeye investigates his role in the Ukrainian people's defense against the Russian army and his responsibilities as a father, a writer, a soldier, and a man of conviction.

Completed as casualties mounted in the latest political and humanitarian crisis, Israelis and Palestinians is essential for anyone concerned by the ongoing violence in the Middle East.

As consumers of art, and especially as fans, we have a host of tricky moral question to navigate: do the moral lives of artists affect the aesthetic quality of their work? In Drawing the Line, Erich Hatala Matthes argues that it doesn't matter whether we can separate the art from the artist, because we shouldn't. Matthes argues both that the lives of artists can play an important role in shaping our moral and aesthetic relationship to the artworks that we love and that these same artworks offer us powerful resources for grappling with the immorality of their creators.

In straightforward language, A Letter to My White Friends and Colleagues encourages every White person to share his/her wealth with the Black community - plain and simple. Those who listen to the book will: understand the root causes of racial disparities in America; discover how you can personally contribute to reducing the inequality between Black and White people in the United States today; and get concrete recommendations on how to redirect your spending to Black-owned institutions to help decrease the racial wealth gap.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.