Social Media Management

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Each of us enters the workplace not only as a human being, but as a woman or man, Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times best-selling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking audio weaves brain science and gender studies with real life examples from business leaders to provide a new vision of gender diversity.

Social media is the way that brands separate themselves online these days, which is why this audio book will start by walking you through what it means to successfully build a brand in 2019. More than simply telling you what works and how to fit yourself into a predetermined mold, this audiobook will teach you how to take what sets you and your brand apart and create a successful and, more importantly, unique marketing campaign that will help you stand out from the host of other similar services available at the push of a button.

Renowned as a diversity and inclusion strategist, Michelle Gadsden-Williams held C-Suite positions at major organizations for many years and then took the off-ramp to probe a different career path, launching Ceiling Breakers LLC, with the primary goal to help women and professionals of color reach their full potential. As a woman of color and corporate executive who has worked and traveled the world for several Fortune 500 companies - all while managing a chronic illness - she provides insight into overcoming the barriers facing professionals in today's workplace.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

There are a lot of different social media platforms out there, and it's practically impossible to try them all. To make this all easier, they are listed and discussed in the chapter "The Most Effective Social Media Platform for You". Once you have decided which of the social media platforms you want to try out, the chapter "10 Powerful Social Media Strategies" has some top advice on how to make your marketing efforts effective. Be sure to listen to each of them carefully, and think about how you can put them into action.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

When a loved one passes unexpectedly, the person left behind can lose their bearings. After the sudden loss of her mother, Chelsea Hanson, a nationally recognized grief educator and founder of With Sympathy Gifts and Keepsakes, didn't know where to turn for help, what to do next, or how to put the pieces of her life back together. Hanson's The Sudden Loss Survival Guide gathers everything that she learned during her own recovery process and provides an indispensable road map to aid those who've experienced a life-changing loss.

Social Media Marketing 2020: Influencer Advertising is going to show you how to grow your authority by leveraging on working with influencers and using social media to grow your online brand. Growing your online presence and your authority on social media is akin to farming. It’s going to take a lot of work and it’s going to be a while, but if you keep sowing and tending to those seeds that you plant, the results are eventually going to sprout.

Social Media has created a whole new platform for bullying. While a number of publications refer to children being bullied, or workplace bullying, very little addresses the little known area of Adult Bullies and Mobbing. Sound, effective strategies are offered to recover from the painful experience of being mobbed by a group. This book provides an excellent overview and understanding of how someone can be bullied, mobbed and ostracized, while the bullies remains anonymous. It also covers the devastating effects of Mobbing, which can lead to rapid declining mental and physical health, and ...

The Student Leadership Challenge, Kouzes and Posner—today's premier leadership experts—demonstrate how anyone can be a leader, regardless of age or experience. Grounded in the same extensive research as the best-selling The Leadership Challenge, it uses real-life stories and examples exclusively from college students.

In a provocative and practical look at modern stress, Seeking Serenity offers an empowering new message: Stress can serve as a guide to living our happiest and healthiest lives. In Seeking Serenity, stress columnist Amanda Enayati challenges our long-held assumptions about stress, painting a groundbreaking picture that separates myth from reality when it comes to what is commonly referred to as the plague of modern life.

Die meisten Marketingstrategien für soziale Medien sind darauf ausgerichtet, nutzlose Kennzahlen wie Likes, Shares und Kommentare in die Höhe zu treiben. Diese Metriken sehen vielleicht cool aus, aber sie bringen Ihr Unternehmen nicht voran. In diesem Buch räume ich mit den fünf häufigsten Sozial-Media-Marketing-Mythen auf und zeige Ihnen, wie Sie Sozial Media zu Ihrem Vorteil nutzen können. Die Strategien, über die ich in diesem Buch spreche, funktionieren auf allen Sozial-Media-Plattformen, und es spielt keine Rolle, ob Sie 50 oder 50.000 Follower haben.

Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.

This provocative book makes a compelling case for reducing the number of workdays in a week to four. International business expert Robert Grosse draws on scholarly research to construct an appealing argument for why the four-day workweek benefits both the organization and the employee. Research has demonstrated that longer work hours harm the individual and don't amount to a more effective organization. The book goes beyond merely arguing that a reduced workweek is a good idea. It delves into why, explores the means for achieving it, and scrutinizes the barriers to getting there.

You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way. In fact, social media marketing needn’t take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot!

This book is about what Mark Carney has called "the social license for financial markets" and how it can point us toward a more sustainable future. Author David Rouch argues that what it reveals contrasts sharply with the usual portrayals of markets as places of unrestrained financial self-interest. Drawing attention to a more complex reality and the presence of justice-focused aspirations in finance can positively impact individual, institutional, and systemic behavior: change, not imposed by regulators, but emerging from the very substance of market relationships.

Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles-but the staff, experts, and voices of Entrepreneur want you to know you're not alone. Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally honest with yourself and boost your emotional intelligence.

Moving beyond mere tolerance, us-versus-them is the costly mind-set in which organizations, communities, and whole nations too often find themselves trapped. In fact, recognizing difference as a positive force can bring astonishing value to even the most diverse organizations. In Us Plus Them, leadership scholar Todd Pittinsky introduces a groundbreaking new science of diversity.

The timeless original text; required listening for any business-person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle. Includes a soundtrack entitled "The Mysterious Sound of Wind in the Bamboo", a 43-minute 14-track collection of Zen-inspired Japanese music by the Matsu Take Ensemble.