Social Media Management

Resource Management for School Administrators is the only comprehensive book covering all school resources - fiscal, facilities, and human resources. Each chapter has objectives that are aligned with the new ELCC and ISLCC standards on accreditation. Many of the federal and various state policies and laws are included. Everything you need to know on managing school resources is covered: national and state perspectives, future challenges to funding public education, resource allocation, developing a school district budget, and much more.

Why Read This BookWhat if the key to scaling your company wasn’t an-other gimmick or one-size-fits-all blueprint but a client-first strategy that makes your business indispensable? In Consult to Conquer: The Client-First Strategy for Building a Business Empire, you’ll discover how adopting a consultative mindset—one grounded in deep listening, authentic engagement, and tailored solutions—can transform any venture from a fledgling startup into a powerhouse brand. Drawing on real-world lessons from the creator of a global fashion empire, this book demystifies the art of attracting ...

In this powerful guide, award-winning psychiatrist Dr. Anders Hansen provides groundbreaking strategies to reclaim your focus and mental well-being. Unveiling the evolutionary reason for our distractibility, The Attention Fix sheds light on the toll our constant connection to smartphones and digital devices takes on our mental well-being. Backed by extensive research and studies, Dr. Hansen’s insights are scientifically proven and enriched through his exploration of the intricacies of the human brain.

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

Two Harvard Business School professors synthesize 200 years of thought along with the latest research drawn from the biological and social sciences to propose a new theory, a unified synthesis of human nature. Paul Lawrence and Nitin Nohria have studied the way people behave in that most fascinating arena of human behavior - the workplace - and from their work they produce a book that examines the four separate and distinct emotive drives that guide human behavior.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

This is the kind of book that you don’t read once; you read it forever.—Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement. Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best ...

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

New for 2023! Bring your business to new heights with this comprehensive guidebook on utilizing social media to promote your brand and increase revenue!

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

Your attention is not infinite—so why are you giving it away like Halloween candy? In Attention Architects: Mastering the Tactics of Engagement, you’ll discover how your focus is being hijacked by algorithms, notifications, and the endless scroll—and how to fight back like a mindfulness ninja with a pen and a plan. This isn’t just another productivity book. It’s your survival guide in the age of dopamine economics. Packed with science, stories, and surprisingly fun metaphors (we see you, caffeinated octopus), this book teaches you how to: Spot and block the attention traps around ...

The last five years have seen dramatic and fundamental changes in whistleblower procedures for organizations. Prompted by a spate of important public disclosures, organizations are now mandated by law to implement effective arrangements enabling employees to speak up about perceived wrongdoing. Currently few resources exist to help with this. To help fill the gap, The Whistleblowing Guide examines the opportunities and challenges associated with different types of whistleblowing and speak-up arrangements, making recommendations based on best practices you can trust.

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

Some people are talented at speaking before audiences, some at writing books, some at leading others, some at starting businesses. We're just talented in different ways. If you want to succeed, you must first identify the areas in which you are talented and then commit to developing those talents to the fullest. This audiobook will help you do just that with 12 proven strategies for uncommon achievement, including substantiated studies and unforgettable tips.