Social Media Management

In the midst of a world filled with disagreements and disputes, the art of effective argumentation stands as a beacon of clarity. Doug Madden, in How to Argue Like a Lawyer, transforms the courtroom strategies used by seasoned attorneys into everyday tools for clear communication, productive disagreements, and mutual understanding.

Guerrilla marketing an innovative approach to marketing that relies on creativity and unconventional methods to attract and retain customers. Successful guerrilla marketing campaigns are those that are carefully planned, executed, and evaluated to ensure that they achieve their desired objectives. Identifying your target audience and creating a strong brand identity are essential for developing an effective guerrilla marketing plan. There are many strategies and tools available for developing and implementing a guerrilla marketing campaign, including leveraging social media, creating buzz, ...

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table - and reveals how you can claim it.

What could be better than getting anyone to do anything in seven minutes…or less? Finally, a revolutionary new approach scientifically proven to create instant, effective, and lasting change in anyone—coworkers, friends, family, strangers, even yourself.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.

LinkedIn is an untapped goldmine of leads, but few people understand how to convert those leads into clients. The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening audiobook, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

The 25 Minute Meeting goes beyond "cut to the chase" and shows you how to take back your work day with smarter planning and more productive action. Meetings have become a de facto way of working, and as they pile up and stretch to interminable lengths, they eat up our days and sink productivity - if they are poorly planned and run. Done well, meetings are short, sharp, productive affairs that provide critical time and space for the interactions that drive business forward.

With the tips and techniques taught in this power-packed audiobook, you'll learn to respond to the most difficult situations with dignity, diplomacy, and poise. Even when you're put on the spot, you'll learn to use these simple scripts (and create your own!) to work through a variety of tough situations and get your point across, guilt-free. Plus, you'll learn about the importance of the inflection, tone, and timing - because how you say it is just as important as what you say.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible. Social media has the power to reach the world, and if you do it right, you will have an unlimited customer base by following the steps in this audiobook.

The Leadership Challenge, the most trusted source on becoming a better leader, has been thoroughly updated and revised for a new generation of leaders living and working in a global environment. Building on the knowledge base of the previous books, this fourth edition is grounded in research and presents extensive interviews with a diverse group of leaders at all levels in a wide variety of organizations from around the world. The authors emphasize that the fundamentals of leadership are not a fad.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships.

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

In The Anxiety Toolkit, Dr. Alice Boyes translates powerful, evidence-based tools used in therapy clinics into tips and tricks you can employ in everyday life. Whether you have an anxiety disorder, or are just anxiety-prone by nature, you'll discover how anxiety works, strategies to help you cope with common anxiety "stuck" points and a confidence that - anxious or not - you have all the tools you need to succeed in life and work.

Get more of the communication ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to: rethink how you give feedback to employees; ask questions to encourage learning and the exchange of ideas; invest in the right virtual communication tools for your team or business; establish a language strategy for your company; negotiate effectively with anyone - including liars; and present data more powerfully using visualization.

Unlike any negotiating book you've ever heard! If you buy or sell anything personally or professionally, this audio book can make or save you a fortune! This complete guide to negotiating great deals gives you step-by-step instructions to get anything you want for personal or business use for a fraction of the asking price...or, better yet, no money at all!

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.