Social Media Sociology

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.

The Fox Effect follows the career of Ailes from his early work as a television producer and media consultant for Richard Nixon, Ronald Reagan, and George H.W. Bush. Consequently, when he was hired in 1996 as the president of Rupert Murdoch’s flagship conservative cable news network, Ailes had little journalism experience, but brought to the job the mindset of a political operative. As Brock and Rabin-Havt demonstrate through numerous examples, Ailes used his extraordinary power and influence to spread a partisan political agenda....

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For the last two centuries, groups of influential men have, in the professed interest of fiscal responsibility, crime reduction, and outright racism, attempted to control who was allowed to bear children. Their efforts, "eugenics," characterize a movement that over the last century swept across the world—from the US to Brazil, Japan, India, Australia, and beyond—in the form of marriage restrictions, asylum detention, and sterilization campaigns affected millions. German physicians and scientists adopted and then heightened these eugenics practices beginning in 1939.

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be.

Today, the majority of the peoples of the planet live in nation-states, based upon the idea, if never the reality, of a single people, a single culture, a single rule of law, and a single source of sovereign authority. But will they continue to do so in the future? None of the major challenges that confront humanity today—from climate change to disease, from terrorism to mass migration—can be handled effectively by single nation-states, no matter how powerful.

A sweeping new look at the unheralded transformation that is eroding the foundations of American exceptionalism. Americans today find themselves mired in an era of uncertainty and frustration. The nation's safety net is pulling apart under its own weight; political compromise is viewed as a form of defeat; and our faith in the enduring concept of American exceptionalism appears increasingly outdated. But the American Age may not be ending.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

On Instagram, the private work of mothering has been turned into a public performance that’s generating billions of dollars, and the message is simple: that we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Momfluenced examines the performance of motherhood—producers of it and consumers of it—through the multilayered phenomenon of the mommy influencer.

Are we living the good life - and what defines good, anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the "New Better Off".

The dramatic story of an improbable gang of self-proclaimed “degenerates” who made WallStreetBets into a cultural movement that moved from the fringes of the internet to the center of Wall Street, upending the global financial markets and changing how an entire generation thinks about money, investing, and themselves.

As a man, are you suffering from melancholic depression and have been for a long time? Are you constantly lethargic, off your game, and continuously short-fused? If you feel deflated and have lost your vigor, there may be issues within your endocrine system that public health does not make you aware of. In Testosterone & Depression, Luke Warren presents a case you may never have considered.

Social science is the study of human behavior. It offers the tools to understand and explain people's choices and actions, and how they live in communities. With insights from social science, organizations and individuals may be persuaded to change their behavior, making a difference in addressing societal challenges. Social science can offer us the answers to key questions, such as why do some people gamble, eat unhealthy foods, or hold racist beliefs?

In this volume in the MIT Press Essential Knowledge series, J. M. Berger offers a nuanced introduction to extremist movements, explaining what extremism is, how extremist ideologies are constructed, and why extremism can escalate into violence.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

In this wide-ranging, character-driven audiobook, science-journalist Emily Anthes takes us on an adventure into the buildings in which we spend our days, exploring the profound and sometimes unexpected ways that they shape our lives. Drawing on cutting-edge research, she probes the painkilling power of a well-placed window and examines how the right office layout can expand our social networks.

Research shows that people cannot reach their full potential unless they are in healthy connection with others. Dr. Amy Banks teaches us how to rewire our brains for healthier relationships and happier, more fulfilling lives. This groundbreaking book gives listeners the tools they need to strengthen the parts of their brain that encourage connection and to heal the neural damage that disconnection can cause.

Over the past 10 years, urban planners, technology companies, and governments have promoted smart cities with a somewhat utopian vision of urban life made knowable and manageable through data collection and analysis. Emerging smart cities have become both crucibles and showrooms for the practical application of the Internet of Things, cloud computing, and the integration of big data into everyday life. Are smart cities optimized, sustainable, digitally networked solutions to urban problems? Or are they neoliberal, corporate-controlled, undemocratic non-places?