Social Media Study

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Monsters, spirits, fantastic beings, and supernatural creatures haunt the folklore and popular culture of Japan. Broadly labeled yōkai, they appear in many forms, from tengu mountain goblins and kappa water sprites, to shape-shifting kitsune foxes and long-tongued ceiling-lickers. Popular today in anime, manga, film, and video games, many yōkai originated in local legends, folktales, and regional ghost stories. The Book of Yōkai invites listeners to examine how people create, transmit, and collect folklore, and how they make sense of the mysteries in the world around them.

Award-winning historian Amrita Chakrabarti Myers has recovered the riveting, troubling, and complicated story of Julia Ann Chinn (ca. 1796–1833), the enslaved wife of Richard Mentor Johnson, owner of Blue Spring Farm, veteran of the War of 1812, and US vice president under Martin Van Buren. Johnson never freed Chinn, but during his frequent absences from his estate, he delegated to her the management of his property, including Choctaw Academy, a boarding school for Indigenous men and boys on the grounds of the estate.

Ersula J. Ore scrutinizes the civic roots of lynching, the relationship between lynching and white constitutionalism, and contemporary manifestations of lynching discourse and logic today. From the 1880s onward, lynchings, she finds, manifested a violent form of symbolic action that called a national public into existence, denoted citizenship, and upheld political community.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

Just as The Late Shift did for late night television, Top of the Morning reveals the dish and dirt behind the polite smiles and perky demeanors of morning television. Listeners will be fascinated by the never-before-told, behind-the-scenes stories about the cutthroat battle for first place before dawn. The book is based on all-new reporting at the highest levels.

Stories of magic, superstition, and witchcraft were strictly forbidden in the little town of Salem Village. But a group of young girls ignored those rules, spellbound by the tales told by a woman named Tituba. When questioned about their activities, the terrified girls set off a whirlwind of controversy as they accused townsperson after townsperson of being witches.

Music opinions bring out passionate debate in people, and Steven Hyden knows that firsthand. Each chapter in Your Favorite Band Is Killing Me focuses on a pop music rivalry, from the classic to the very recent, and draws connections to the larger forces surrounding the pairing.

An unusually sharp look at the way in which the U.S. press and experts have dealt with the crisis in the Middle East and Iran.

On the night of October 6, 1998, 21-year-old Matthew Shepard left a bar with two alleged “strangers”, Aaron McKin­ney and Russell Henderson. Eighteen hours later, Matthew was found tied to a log fence on the outskirts of town, unconscious and barely alive. Overnight, a politically expedient myth took the place of important facts. By the time Matthew died a few days later, his name was synonymous with anti-gay hate. The Book of Matt, first published in 2013, demonstrated that the truth was in fact far more complicated - and daunting.

When Feminist Theory: From Margin to Center was first published in 1984, it was welcomed and praised by feminist thinkers who wanted a new vision. Even so, individual audiences frequently found the theory unsettling or provocative. Today, the blueprint for feminist movement presented in this audiobook remains as provocative and relevant as ever. Written in Hooks's characteristic direct style, Feminist Theory embodies the hope that feminists can find a common language to spread the word and create a mass, global feminist movement.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

For decades, women battered the walls of the male fortress of television journalism. After fierce struggles, three women - Diane Sawyer, Katie Couric, and Christiane Amanpour - broke into the newsroom’s once impenetrable “boys’ club”. These women were not simply pathbreakers, but wildly gifted journalists whose unique talents enabled them to climb to the top of the corporate ladder and transform the way Americans received their news.

As a young girl in a working-class neighborhood of Sydney, Australia, Geraldine Brooks longed to discover the places where history happens and culture comes from, so she enlisted pen pals who offered her a window on adolescence in the Middle East, Europe, and America. Twenty years later, Brooks, an award-winning foreign correspondent, embarked on a human treasure hunt to find her pen friends. She found men and women whose lives had been shaped by war and hatred, by fame and notoriety, and by the ravages of mental illness.

When ships under the command of white Europeans first sailed into the Delaware Bay in 1609, southeastern Pennsylvania's documented history of the strange and unusual began. This book tackles seven true "dark histories" from Chester and Delaware counties, which include tales of murder, witchcraft, cannibalism, tragic accidents, and macabre events that actually happened in the Greater Philadelphia region. All stories are meticulously researched and placed within the greater context of Pennsylvania and world history.

Is it just a phase, a fad, or a real issue with your teen? This comprehensive guidebook explores the unique challenges that thousands of families face every day raising a teenager who may be transgender, gender-variant, or gender-fluid. Covering extensive research and with many personal interviews, as well as years of experience working in the field, the author covers pressing concerns relating to physical and emotional development, social and school pressures, medical options, and family communications.

At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

Wonderfully narrated by Karen Chilton, Afrofuturism is an engaging, hip, and accessible primer to the music, literature, and art of Afrofuturism. Author Ytasha Womack introduces listeners to the burgeoning community of artists creating Afrofuturist works.

Join professional comedy writer Joel Morris on a hilarious journey into the hidden world of shared laughter, where he reveals the mechanisms that make jokes work and what comedy can teach us about ourselves. Offering astute analysis of everything from stand-up to slapstick and sitcom to spoof, Morris examines comedic patterns, rhythms, and dynamics to uncover the algorithms that secretly underpin comedy.