Social Media Study

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

Taking listeners back to the days of TaB cola, dot matrix printers, and digging through the couch for just one more quarter, Alex Rubens combines his knowledge of the tech industry and experience as a gaming journalist to conjure the wild silicon frontier of the 8-bit ’80s. 8-Bit Apocalypse: The Untold Story of Atari's Missile Command offers the first in-depth, personal history of an era for which fans have a lot of nostalgia.

Each of us has an ever-growing collection of personal digital data: documents, photographs, PowerPoint presentations, videos, music, emails, and texts sent and received. To access any of this, we have to find it. The ease (or difficulty) of finding something depends on how we organize our digital stuff.

Determined to offer an unfiltered version of events, the Washington Post's Anthony Shadid was neither embedded with soldiers nor briefed by politicians. Because he is fluent in Arabic, Shadid, an Arab-American born and raised in Oklahoma, was able to actually disappear into the divided, dangerous worlds of Iraq. Day by day, as American dreams clashed with Arab notions of justice, he pieced together the human story of ordinary Iraqis weathering the terrible dislocations and tragedies of war.

From the explosion of fake news to the challenges of the 24-hour news cycle, legendary journalist Bob Schieffer examines political journalism today and those who practice it. Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today's citizens are more informed or just overwhelmed.

Through the voices of key disabled media makers and collaborators, the author highlights the ways in which their contributions are changing society's understanding of disability and shaping mass media and culture. Spanning a range of media formats—television/streaming productions, performances, podcasts, TED Talks, films, reality TV, graphic novels, and social media channels—the book illustrates how disabled people are confronting the marginalization they have faced in mass media for decades.

Denby has fun snarking the snarkers, expelling the bums and promoting the true wits, but he is also making a serious point: the Internet has put snark on steroids. In politics, snark means the lowest, most insinuating and insulting side can win. For the young, a savage piece of gossip could ruin a reputation and possibly a future career. And for all of us, snark just sucks the humor out of life. Denby defends the right of any of us to be cruel but shows us how the real pros pull it off. Snark, he says, is for the amateurs.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

One cannot turn on the news today without a report on an extreme-weather event or the latest update on Antarctica. But while our politicians argue, the truth is that climate change is already here. Nobody knows this better than Indigenous peoples, who, having developed an intimate relationship with ecosystems over generations, have observed these changes for decades. For them, climate change is not an abstract concept or policy issue, but the reality of daily life.

Social worker, activist, and cultural commentator Feminista Jones explores how Black women are changing culture, society, and the landscape of feminism by building digital communities and using social media as powerful platforms. As Jones reveals, some of the best-loved devices of our shared social media language are a result of Black women’s innovations, from well-known, movement-building hashtags (#BlackLivesMatter, #SayHerName, and #BlackGirlMagic) to the now ubiquitous use of threaded tweets as a marketing and storytelling tool.

This hybrid collection of short crónicas, journalism, and personal essays on systemic violence in contemporary Mexico and along the US-Mexico border draws together literary theory and historical analysis to outline how neoliberalism, corruption, and drug trafficking - culminating in the misnamed “war on drugs” - has shaped Mexico. Working from and against this political context, Cristina Rivera Garza posits that collective grief is an act of resistance against state violence and that writing is a powerful mode of seeking social justice and embodying resilience.

From the man widely hailed as “the Dean of Moderators” comes a lively and revealing book that pulls back the curtain on more than 40 years of televised political debate in America. A veteran newsman who has presided over 11 presidential and vice-presidential debates, Jim Lehrer gives readers a ringside seat for some of the epic political battles of our time, shedding light on all of the critical turning points and rhetorical faux pas that helped determine the outcome of America’s presidential elections—and with them the course of history.

Everyone reads the headlines. Millennials aren’t buying diamonds or saving for retirement. Millennials want cushy jobs handed to them by organizations with futuristic nap pods. Millennials are killing the housing market because they eat too many avocados. The truth is, millennials were raised being told they could do anything if they worked hard, and then they worked hard only to be told the world owes them nothing. Here’s a headline people need to read: Millennials were set up. The tide of young adults standing up for themselves is culminating in massive societal change.

Instagram está tan ligado a nuestro día a día que su historia no puede disociarse del impacto que tiene sobre nuestras vidas. Desde su creación en el año 2010 de la mano de Kevin Systrom y Mike Krieger como una aplicación simple e intuitiva, lnstagram se ha convertido en una máquina de hacer famosos como nunca antes se había visto -ya sea en el patio de los colegios, en el mundo cultural o en el de la moda- en busca de un reconocimiento digital que obtiene gracias a likes, comentarios, seguidores y espectaculares acuerdos con distintas empresas.

Research polls, media interviews, and everyday conversations reveal an unsettling truth: citizens, while well-meaning and even passionate about current affairs, appear to know very little about politics. Hundreds of surveys document vast numbers of citizens answering even basic questions about government incorrectly. Given this unfortunate state of affairs, it is not surprising that more knowledgeable people often deride the public for its ignorance.

From Derek Hunter - one of the most entertaining political writers today - comes an insightful, alarming look at how progressives have took over academia, pop culture, and journalism in order to declare everything liberal great, and everything great, liberal. Progressives love to attack conservatives as anti-science, wallowing in fake news, and culturally backwards. But who are the real denialists here? There are three institutions in American life run by gatekeepers that have stopped letting in anyone who questions their liberal script: academia, journalism, and pop culture.

As a critic at large at The New York Times, Phillips has written extensively on theater, poetry, and the latest blockbusters—with her love of some of the most popular and nerdy fandoms informing her career. Now, she analyzes the mark these beloved intellectual properties leave on young and adult minds, and what they teach us about race, gender expression, religion, and more. Spanning from the nineties through to today, Nerd is a collection of cultural criticism essays through the lens of fandom for everyone from the Marvel movie watcher to the hardcore Star Wars expanded universe connoisseur.

Derrière ce titre ironique, Roxane Gay développe une réflexion révolutionnaire et bienvenue sur l'état actuel du féminisme. Lassée des prises de position parfois trop clivantes de certaines organisations féministes, elle rappelle que la défense de l'égalité des sexes ne dispense pas d'assumer ses contradictions. On peut aimer la télé-réalité, se peindre les ongles en rose et revendiquer le fait d'être féministe.

Beginning with America’s first newspaper, investigative reporting has provided journalism with its most significant achievements and challenging controversies. In The Evolution of American Investigative Journalism, James L. Aucoin provides listeners with the first comprehensive history of investigative journalism.