Social Media Study

The Sun and the Moon tells the delightful and surprisingly true story of how a series of articles in the Sun newspaper in 1835 convinced the citizens of New York that the moon was inhabited. Purporting to reveal discoveries of a famous British astronomer, the series described such moon life as unicorns, beavers that walked upright, and four-foot-tall flying man-bats. It quickly became the most widely circulated newspaper story of the era.

Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive The Event: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they can break the laws of physics, economics, and morality to escape a disaster of their own making—as long as they have enough money and the right technology.

No one understands these problems (and people) better than Krakauer. He has spent years getting to know the most influential players in the industry and this fascinating book is what he’s learned. But most importantly, Krakauer equips listeners with the crucial tools to sniff out when the press is lying or misleading the people of America in the future—so together, we can bypass them altogether.

Published in time for the fiftieth anniversary of the Stonewall uprising on June 28, 1969, Indecent Advances investigates how queer men navigated a society that criminalized them and displayed little compassion for the violence they endured. Polchin shows, with masterful insight, how this discrimination was ultimately transformed by activists to help shape the burgeoning gay rights movement in the years leading up to Stonewall.

A global exploration of the Internet meme as an agent of pop culture, politics, protest, and propaganda on and offline and how they will save or destroy us all. Using social media-driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today's politics.

Combining ancient epic and myth with analogies from biology and the natural world, Joel P. Christensen explores the creative process and how narratives develop. This bold work urges listeners to treat narratives as living things with their own agency in the world.

As a deafblind woman with partial vision in one eye and bilateral hearing aids, Elsa Sjunneson lives at the crossroads of blindness and sight, hearing and deafness—much to the confusion of the world around her. And she knows how wrong our one-size-fits-all definitions of disability can be. Part memoir, part cultural criticism, part history of the deafblind experience, Being Seen explores how our cultural concept of disability is more myth than fact, and the damage it does to us all.

How did we get from an age of dignified nightly news broadcasts on three national networks to the age of 24-hour channels and constantly breaking news? The answer - thanks to Ted Turner and an oddball cast of cable TV visionaries, big league rejects, and nonunion newbies - can be found in the basement of an abandoned country club in Atlanta. Because it was there, in 1980, that this motley crew somehow, against all odds, launched CNN. Up All Night is an inside look at the founding of the upstart network that set out to change the way news was delivered and consumed.

Author Finn Brunton reveals how technological utopians and political radicals created experimental money to bring about their visions of the future: protecting privacy or bringing down governments, preparing for apocalypse or launching a civilization of innovation and abundance that would make its creators immortal. Filled with marvelous characters, stories, and ideas, Digital Cash is an engaging and accessible account of the strange origins and remarkable technologies behind today’s cryptocurrency explosion.

From Benjamin Franklin's newspaper hoax that faked the death of his rival to Abbie Hoffman's attempt to levitate the Pentagon - pranksters, hoaxers, and con artists have caused confusion, disorder, and laughter in Western society for centuries. Profiling the most notorious mischief-makers from the 1600s to the present day, Pranksters explores how "pranks" are part of a long tradition of speaking truth to power and social critique.

Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions can learn from the random and unexpected.

As English and German settlers migrated to Pennsylvania, they brought their beliefs in magic with them from the Old World—sometimes with dangerous consequences. In 1802, for example, an Allegheny County judge helped an accused witch escape an angry mob. But Susan Mummey was not so fortunate. In 1934, she was killed in her home by a young Schuylkill County man who was convinced that she had cursed him.

When the world's biggest and most moving events took place - World War II, the Moon landing, the death of Princess Diana, and many more - Time magazine was there to tell the story with passion and clarity. This book features pieces by Barbara Ehrenreich, Henry Anatole Grunwald, Maureen Dowd, Walter Isaacson, Bono and many other famous writers, and will provide listeners with a uniquely entertaining view of 85 years of Time's history.

A dangerous and revolutionary philosophy is responsible for the street fires in America. It fuels the actions of Black Lives Matter and Antifa. It invades curricula in public schools and in our military. It is in our churches. You have heard the phrase “white privilege,” the need for “safe spaces” on campuses, and perhaps the tongue-twister “intersectionality.” Behind all of these is an ideology called critical theory, which is a form of cultural Marxism that divides society into the oppressed and the oppressors.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Everyone deplores narcissism, especially in others. The vain are by turns annoying or absurd, offending us whether they are blissfully oblivious or proudly aware of their behavior. But are narcissism and vanity really as bad as they seem? Can we avoid them even if we try? In Mirror, Mirror, Simon Blackburn, the author of such best-selling philosophy books as Think, Being Good, and Lust, says that narcissism, vanity, pride, and self-esteem are more complex than they first appear and have innumerable good and bad forms.

As World War II approached, the six most powerful media moguls in America and Britain tried to pressure their countries to ignore the fascist threat. The media empires of Robert McCormick, Joseph and Eleanor Patterson, and William Randolph Hearst spanned the United States, reaching tens of millions of Americans in print and over the airwaves with their isolationist views.

Female writers, directors, and producers have radically transformed the television industry in recent years. Shonda Rhimes, Lena Dunham, Tina Fey, Amy Schumer, Mindy Kaling: These extraordinary women have shaken up the entertainment landscape, making it look like an equal opportunity dream factory. But things weren't always this rosy. It took decades of determination in the face of preconceived ideas and outright prejudice to reach this new era.