Social Media Study

Lie Machines is full of riveting behind-the-scenes stories from the world's biggest and most damagingly successful misinformation initiatives - including those used in Brexit and US elections. Howard not only shows how these campaigns evolved from older propaganda operations, but also exposes their new powers, gives us insight into their effectiveness, and shows us how to shut them down.

Technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research - which includes conversations. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Life-long liberal Kirsten Powers blasts the Left's forced march towards conformity in an exposé of the illiberal war on free speech. No longer champions of tolerance and free speech, the "illiberal Left" now viciously attacks and silences anyone with alternative points of view. Powers asks, "Whatever happened to free speech in America?"

Are you looking to explode your social media presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering Your Brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing.

Renowned as a diversity and inclusion strategist, Michelle Gadsden-Williams held C-Suite positions at major organizations for many years and then took the off-ramp to probe a different career path, launching Ceiling Breakers LLC, with the primary goal to help women and professionals of color reach their full potential. As a woman of color and corporate executive who has worked and traveled the world for several Fortune 500 companies - all while managing a chronic illness - she provides insight into overcoming the barriers facing professionals in today's workplace.

In this raw and redemptive debut memoir, Ellen O'Connell Whittet explores the silent suffering of the ballerina - and finds it emblematic of the violence that women quietly shoulder every day. For O'Connell Whittet, letting go of one meant confronting the other - only then was it possible to truly take flight.

Noir - as a style, movement, or sensibility - has its roots in hardboiled detective fiction by writers like Chandler and Hammett, and films adapted from their novels were among the first called "film noir" by French cineastes. But film isn't the only medium with a taste for a dark story. Hundreds of noir dramas have been produced for television, featuring detectives and femmes fatales, gangsters, and dark deeds, continuing week after week, with a new disruption of the social order. In TV Noir, television historian Allen Glover presents the first complete study of the subject.

A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era's most pressing challenge: how to win in a world awash in lies. The Lie Detectives is a lively and deep secret history of Democratic politics in the Trump years.

The perfect book for all student journalists, this young learners adaptation of Pulitzer Prize-winning reporters' Jodi Kantor and Megan Twohey's New York Times best-selling She Said will inspire a new generation of investigative journalists.

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

Americans are disgusted with watching politicians screaming and yelling at one another on television. But does all the noise really make a difference? Drawing on numerous studies, Diana Mutz provides the first comprehensive look at the consequences of in-your-face politics. Her book contradicts the conventional wisdom by documenting both the benefits and the drawbacks of in-your-face media.

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of Internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday', or the 'Evolution of Dance', Kevin Allocca's Videocracy reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think.

Per la prima volta insieme, tutti gli scritti che Umberto Eco ha dedicato alla televisione: al suo linguaggio, alle forme di comunicazione che mette in gioco, alle tecnologie che le sostengono, all'immaginario che produce, ai suoi esiti culturali, estetici, etici, educativi e, soprattutto, politici.

In the shadows of global politics, a hidden war is being waged. From disinformation campaigns to economic coercion, subversive tactics are reshaping our world. 'Subversion: The Hidden War - Defending Democracy in the Age of Information Warfare' reveals global powers' covert strategies to destabilize nations and influence public opinion. With insightful analysis and real-world case studies, this book not only exposes the threats but also offers a roadmap for building resilience and protecting the future of democracy—a must-listen for anyone concerned about the integrity of our world order.

Propaganda has become an inescapable part of modern American society. On a daily basis, news outlets, politicians, and the entertainment industry - with motives both dubious and well-intentioned - launch propagandistic appeals. In Propaganda and American Democracy, eight writers explore various aspects of modern propaganda and its impact. Contributors include leading scholars in the field of propaganda studies.

How should we "fix" digital technologies to support democracy instead of undermining it? In Designing for Democracy, Jennifer Forestal argues that accurately evaluating the democratic potential of digital spaces means studying how the built environment - a primary component of our "modern public square" - structures our activity, shapes our attitudes, and supports the kinds of relationships and behaviors democracy requires.

The pantheon of big-budget, commercially successful films encompasses a range of genres, including biblical films, war films, romances, comic-book adaptations, animated features, and historical epics. In Epics, Spectacles, and Blockbusters: A Hollywood History authors Sheldon Hall and Steve Neale discuss the characteristics, history, and modes of distribution and exhibition that unite big-budget pictures, from their beginnings in the late nineteenth century to the present.

Bernard Goldberg takes dead aim at the America Bashers (the cultural elites who look down their snobby noses at "ordinary" Americans and detest so much of what this country is about); the Hollywood Blowhards (incredibly ditzy celebrities who think they're smart just because they're famous); the TV Schlockmeisters (including the one whose show has been compared to a churning mass of maggots devouring rotten meat); the Intellectual Thugs, and many more.

Just as Susan Sontag did for photography and Marshall McLuhan did for television, Virginia Heffernan (called one of the "best living writers of English prose") reveals the logic and aesthetics behind the Internet. Since its inception, the Internet has morphed from merely an extension of traditional media into its own full-fledged civilization. It is among mankind's great masterpieces - a massive work of art. As an idea, it rivals monotheism.

Despite the high number of programs and their evident popularity, paranormal reality television has to date received little critical attention. Ghost Channels provides an overview of the paranormal reality television genre, its development, and its place in television history. Conducting in-depth analyses of over thirty paranormal television series, author Amy Lawrence suggests these programs reveal much about Americans' contemporary fears.