Social Media Study

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

The Sun and the Moon tells the delightful and surprisingly true story of how a series of articles in the Sun newspaper in 1835 convinced the citizens of New York that the moon was inhabited. Purporting to reveal discoveries of a famous British astronomer, the series described such moon life as unicorns, beavers that walked upright, and four-foot-tall flying man-bats. It quickly became the most widely circulated newspaper story of the era.

Florida boasts mysterious tales that stretch back more than twelve thousand years. Dive into the lives of the proud Wakulla Pocahontas and the Ghost of Bellamy Bridge. Meet local lawbreakers like John Ashley, as well as transplants like Ma Barker and Al Capone. Stalk stumpy gators or Hogzilla as they prowl Florida's swamps and suburbs. Discover the quintessential Cracker cowboy and the Barefoot Mailman, plus the origin of names like Boca Raton and Orlando.

Spätestens seit der Allianz von Donald Trump und Elon Musk ist klar: Die Tech-Milliardäre sind nicht nur die reichsten Männer der Welt, es geht ihnen auch um politische Macht und um die radikale Umgestaltung von Gesellschaft und Natur. Als Douglas Rushkoff eine Einladung in ein exklusives Wüstenresort erhält, nimmt er an, dass er dort über Zukunftstechnologien sprechen soll. Stattdessen sieht er sich Milliardären gegenüber, die ihn zu Luxusbunkern und Marskolonien befragen.

Parenting has never been the easiest job in the world, but with all the parenting advice out there, it's hard not to become bewildered. Today everybody has a different method for dealing with the madness. And who's to say one method is better than another? How do you choose? The truth is that whatever drumbeat you march to, all parents would agree that we just want our kids to be happy. But in the face of all the many parenting theories out there, happiness feels like it has become incidental.

As AI and robotics eliminate jobs across the spectrum, governmental revenues will plummet while the debt increases dramatically. This crisis of limited resources on all levels - underfunded or nonexistent pensions, health problems, lack of savings, and job destruction without comparable job creation - will drive many into homelessness and produce a dramatic rise in violence as we fight over shrinking resources.

In Man Up, Cynthia Miller-Idriss, a leading expert on extremism, reveals how an epidemic of misogyny—both online and off—and a patriarchal backlash are driving an exponential rise in mass and far-right violence. She also offers essential strategies that all of us—including parents, teachers, and counselors—can use to fight the rising tide of violence, beginning with recognizing the misogyny that pervades our everyday lives.

In Losing the News, Pulitzer Prize-winning journalist Alex S. Jones offers a probing look at the epochal changes sweeping the media, changes which are eroding the core news that has been the essential food supply of our democracy. Losing the News depicts an unsettling situation in which the American birthright of fact-based, reported news is in danger. But it is also a call to arms to fight to keep the core of news intact.

News is to the mind as sugar is to the body. In 2013 Rolf Dobelli stood in front of a room full of journalists and proclaimed that he did not read the news. It caused a riot. Now he finally sets down his philosophy in detail. And he practices what he preaches: he hasn't read the news for a decade. Stop Reading the News is Dobelli's manifesto about the dangers of the most toxic form of information - news. He shows the damage it does to our concentration and well-being and how a misplaced sense of duty can misdirect our behaviour.

Banned Books explores why some of the world's most important literary classics and seminal non-fiction titles were once deemed too controversial for the public—whether for challenging racial or sexual norms, satirizing public figures, or simply being deemed unfit for young audiences. From the banning of All Quiet on the Western Front and the repeated suppression of On the Origin of the Species, to the uproar provoked by Lady Chatterley's Lover, entries offer a fascinating chronological account of censorship.

A dangerous and revolutionary philosophy is responsible for the street fires in America. It fuels the actions of Black Lives Matter and Antifa. It invades curricula in public schools and in our military. It is in our churches. You have heard the phrase “white privilege,” the need for “safe spaces” on campuses, and perhaps the tongue-twister “intersectionality.” Behind all of these is an ideology called critical theory, which is a form of cultural Marxism that divides society into the oppressed and the oppressors.

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

There was a time when the news came once a day, in the morning newspaper. Times have changed. Now we’re inundated. We carry the news with us, getting instant alerts about events around the globe. Yet despite this unprecedented abundance of information, it seems increasingly difficult to know what’s true and what’s not. In Bad News, Rob Brotherton delves into the psychology of news, reviewing how the latest research can help navigate this supposedly post-truth world.

Everyone deplores narcissism, especially in others. The vain are by turns annoying or absurd, offending us whether they are blissfully oblivious or proudly aware of their behavior. But are narcissism and vanity really as bad as they seem? Can we avoid them even if we try? In Mirror, Mirror, Simon Blackburn, the author of such best-selling philosophy books as Think, Being Good, and Lust, says that narcissism, vanity, pride, and self-esteem are more complex than they first appear and have innumerable good and bad forms.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Trans woman and screenwriter Tilly Bridges takes you through the trans allegories of the Matrix franchise, with deep dives into The Matrix, The Matrix Reloaded, The Animatrix, The Matrix Revolutions, and The Matrix Resurrections, tracking one person’s transition journey—from Thomas Anderson, to Neo… to Trinity. Each movie’s allegory is deeply layered, building from movie to movie, and speaks to a different aspect of trans existence.

An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology, and health.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.

A play-by-play of the political forces and media culture that vilified and ultimately brought down Hillary Clinton during her 2016 Presidential campaign. The Destruction of Hillary Clinton is an answer to the question many have been asking: how did an extraordinarily well-qualified, experienced, and admired candidate - whose victory would have been as historic as Barack Obama's - come to be seen as a tool of the establishment, a chronic liar, and a talentless politician?

In 2014, on the side of a Los Angeles freeway, a One Direction fan erected a shrine in the spot where, a few hours earlier, Harry Styles had vomited. “It’s interesting for sure,” Styles said later, adding, “a little niche, maybe.” But what seemed niche to Styles was actually an irreverent signpost to an unfathomably large, interconnected, and influential multiverse: stan culture. In this book, Kaitlyn Tiffany, a staff writer at the Atlantic and proud superfan herself, guides us through the nebulous online world of fans, stans, and boybands.