Social Media Study

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

They are coddled and well-groomed. They chase after the latest scandal and then run around in crazy circles, using the TV studio as their show ring and wee-wee pad. There is no controversy they can't trivialize, no issue they can't vulgarize. They obey their political masters and betray the trust of the audience with every bark. They're the attack poodles: a new breed of celebrity pundit.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

Every day, scientists conduct pioneering experiments with the potential to transform how we live. Yet it isn't every day you hear from the scientists themselves! Now, award-winning author Jim Al-Khalili and his team of top-notch experts explain how today's earthshaking discoveries will shape our world tomorrow - and beyond. Pull back the curtain on genomics, robotics, AI, the Internet of Things, synthetic biology, transhumanism, interstellar travel, colonization of the solar system, teleportation, and much more.

Everyone deplores narcissism, especially in others. The vain are by turns annoying or absurd, offending us whether they are blissfully oblivious or proudly aware of their behavior. But are narcissism and vanity really as bad as they seem? Can we avoid them even if we try? In Mirror, Mirror, Simon Blackburn, the author of such best-selling philosophy books as Think, Being Good, and Lust, says that narcissism, vanity, pride, and self-esteem are more complex than they first appear and have innumerable good and bad forms.

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned Xs and Os into billions of $$$.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

Be Elite NOW ! In today's competitive business world, it's more important than ever to stand out from the crowd. Whether you're a business owner, manager, or entrepreneur, you need to find ways to distinguish yourself from your competitors and make a lasting impression on your customers and clients. Being elite in business is not just about having a prestigious title or a high net worth. It's about having a mindset that sets you apart from your competition and propels you towards success.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

In a world flooded with fake news, clickbait, and manipulated narratives, how do we separate truth from deception? This audiobook takes you on a journey through the murky waters of modern media and politics, exposing the tactics used to misinform and divide us.

Even if you’re a seasoned entrepreneur or business owner, coming up with a great business idea isn’t easy. Maybe you already have some ideas in the works, but how are you supposed to know if they’ll be successful, and how do you know if they’ll be something you’ll actually enjoy doing? If you don’t have a concrete plan, where should you look for ideas? Yesterday’s solutions won’t solve today’s problems, and businesses know they have to stand out to stay ahead of the competition. This is where innovation comes in. Businesses require fresh, inventive ideas. Thankfully, ...

A global exploration of the Internet meme as an agent of pop culture, politics, protest, and propaganda on and offline and how they will save or destroy us all. Using social media-driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today's politics.

Karachi. Pakistan’s largest city is a sprawling metropolis of 20 million people, twice the size of New York City. It is a place of political turbulence in which those who have power wield it with brutal and partisan force. It takes an insider to know where is safe, whom to trust, and what makes Karachi tick. In this powerful debut, Samira Shackle explores the city of her mother’s birth in the company of a handful of Karachiites.

In 2010—long before the release of Lemonade—Professor Kevin Allred created the university course "Politicizing Beyonce" to both wide acclaim and controversy. He outlines his pedagogical philosophy in Ain't I a Diva?, exploring the process of teaching Beyonce and what it means to use a superstar to blow up the canon. Allred brings his syllabus to life by pairing music videos and songs with historical and academic texts, and combines analysis with classroom anecdotes.

From Tallulah Bankhead to Joan Crawford to the Kennedys and Madonna, ultimate insider Liz Smith has hobnobbed, air-kissed, and lunched with just about everybody who's been anybody over the last half-century - and then rushed to tell the world all about it. Now, in this candid, down-to-earth autobiography, she tells all about herself, and does it with the kind of style and warmth that has made her one of the most widely read columnists in history.

Like the authors' classic book The Elements of Journalism, Blur is a unique and understandable discourse on how information culture is changing. Yes, old authorities are being dismantled and new ones created, and the way we obtain knowledge has changed. But seeking true and reliable information remains the most important purpose of journalism - and the object for those who consume it.

Movies do more than tell a good story. They are expressions of raw emotion, naked vulnerability, and unbridled rage. They often function in the same way as prayers, communicating our deepest longings and joys to a God who hears each and every one. In this captivating book, Filmspotting co-host Josh Larsen brings a critic's unique perspective to how movies function as expressions to God of lament, praise, joy, confession, and more.

In the era of Watergate and rising feminist awareness, reporter Pam Zekman was queen of the muckrakers. Her biggest investigation: buy a bar, document the inevitable city department shakedowns and bribes, and publicly document Chicago’s institutionalized corruption. Her epic story changed Chicago and also raised serious questions about the future of journalism.

The Western museum is a battleground—a terrain of ideological, political, and economic contestation. Almost everyone today wants to rethink the museum, but how many have the audacity to question the idea of the universal museum itself? In A Programme of Absolute Disorder, Françoise Vergès puts the museum in its place. Exploring the Louvre's history, she uncovers the context in which the universal museum emerged: as a product of colonialism, and of Europe's self-appointed claim to be the guardian of global heritage.

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.