Social Technology

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

The Nigerian prince eager to fork over his inheritance, the family friend stranded unexpectedly in Norway, the lonely Russian beauty looking for love...they spam our inboxes with their hapless pleas for help, money, and your social security number. In Dot Con, Veitch finally answers the question: What would happen if you replied?

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."

Over the last two decades, there has been an inescapable rise of anger and aggression across our planet. Hate speech has become increasingly prevalent online, Western governments are turning towards authoritarianism and populism, and extremist groups are rising across both the left and the right ends of the political spectrum. Every day, it seems, we're hearing more angry voices and fearful opinions, we're seeing more threats and frightening news, and we're reacting faster and less rationally.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. And we were confident that more wonders lay just over the horizon: clean and infinite energy, a cure for cancer, computers and robots as humanity’s great helpers, and space colonies. (Also, of course, flying cars.) Science fiction, from The Jetsons to Star Trek, would become fact.

In his most ambitious work to date, Thomas L. Friedman shows that we have entered an age of dizzying acceleration - and explains how to live in it. Due to an exponential increase in computing power, climbers atop Mount Everest enjoy excellent cell phone service, and self-driving cars are taking to the roads. A parallel explosion of economic interdependency has created new riches as well as spiraling debt burdens.

Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.

Wilhelm Reich and the Function of the Orgasm; Great Minds Series, Vol. 11 - the 2017 revised, updated and reformatted edition - is a study about one of the greatest authorities on the discovery of the bioenergy for modern science and medical science. The author understands his engagement for Reich as a contribution to the rehabilitation of one of the greatest but also one of the most misunderstood scientists of the 20th century.

Drawing on rarely consulted archives, Crews shows us a man who blundered tragicomically in his dealings with patients, who never produced a corroborated cure, who promoted cocaine in one decade and was deluded by it in the next, who misunderstood the psychological controversies of the era, and who advanced his career through falsifying case histories and betraying the mentors who had helped him to rise.

Meet the Generation Born in the Age of Artificial Intelligence… The Children of the Future Are Here! Born between 2013 and 2024, Generation AI (Gen AI) stands at the forefront of a world seamlessly interwoven with artificial intelligence. They're not just tech-savvy, they embody technology, effortlessly navigating a reality where AI enhances every aspect of their daily lives. In GEN AI - The Next Generation, you'll explore: How Gen AI is redefining digital fluency, mastering technology as intuitively as previous generations mastered reading and writing. AI's profound impact on education, ...

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way.　

Who Owns the Future? is a visionary reckoning with the effects network technologies have had on our economy. Lanier asserts that the rise of digital networks led our economy into recession and decimated the middle class. Now, as technology flattens more and more industries - from media to medicine to manufacturing - we are facing even greater challenges to employment and personal wealth. But there is an alternative to allowing technology to own our future....

The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar, the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself, all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

Hoy en día, el mundo se vacía de cosas y se llena de información inquietante como voces sin cuerpo. La digitalización desmaterializa y descorporeíza el mundo. En lugar de guardar recuerdos, almacenamos inmensas cantidades de datos. Los medios digitales sustituyen así a la memoria, cuyo trabajo hacen sin violencia ni demasiado esfuerzo. La información falsea los acontecimientos.

Byung-Chul Han, a star of German philosophy, continues his passionate critique of neoliberalism, trenchantly describing a regime of technological domination that, in contrast to Foucault’s biopower, has discovered the productive force of the psyche.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists