Social Technology

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

Whether you're a budding blogger or seasoned web designer, WordPress is a brilliant tool for creating websites—once you know how to tap into its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress's themes, widgets, and plug-ins to build just about any kind of site.

New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives.

The Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types - extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving - has inspired television shows, Online dating platforms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results - no less account for its success.

In late 2010, thousands of hacktivists joined a mass digital assault by Anonymous on the websites of VISA, MasterCard, and PayPal to protest their treatment of WikiLeaks. Splinter groups then infiltrated the networks of totalitarian governments in Libya and Tunisia, and an elite team of six people calling themselves LulzSec attacked the FBI, CIA, and Sony. They were flippant and taunting, grabbed headlines, and amassed more than a quarter of a million Twitter followers.

We know it simply as "the pill", yet its genesis was anything but simple. Jonathan Eig's masterful narrative revolves around four principal characters: the fiery feminist Margaret Sanger, who was a champion of birth control in her campaign for the rights of women but neglected her own children in pursuit of free love; the beautiful Katharine McCormick, who owed her fortune to her wealthy husband, the son of the founder of International Harvester and a schizophrenic.

From a skeleton, a skull, or a mere fragment of burnt thighbone, prominent forensic anthropologist Dr. William Maples can deduce the age, gender, and ethnicity of a murder victim, the manner in which the person was dispatched, and, ultimately, the identity of the killer. In Dead Men Do Tell Tales, Dr. Maples revisits his strangest, most interesting, and most horrific investigations, from the baffling cases of conquistador Francisco Pizarro and Vietnam MIAs to the mysterious deaths of President Zachary Taylor and the family of Czar Nicholas II.

Este libro es una obra maestra, única, que tiene muchos consejos útiles para entender la naturaleza de las relaciones humanas. Según el Dr. Eric Berne, los juegos son patrones de comportamiento entre individuos que pueden indicar sentimientos o emociones ocultas. Estamos jugando todo el tiempo - juegos sexuales, juegos maritales, juegos de poder con nuestros jefes y juegos competitivos con nuestros amigos.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

The digital age we live in is as transformative as the Industrial Revolution, and Joshua Cooper Ramo explains how to survive. If you find yourself longing for a disconnected world where information is not always at your fingertips, you may eventually be as useful as the carriage maker post-Henry Ford. It's practically impossible to know where the marriage of imagination and technology will take us (sorry, Betamax and Kodak), and the only certainty is that in the networked world we will only become more intertwined.

The Athenian court has found Socrates guilty and sentenced him to death. While he is waiting to be executed, his friend, Crito, comes to the prison to persuade him to escape and go into exile. Socrates responds by examining the essence of law and community, probing the various kinds of law and making distinctions that go far beyond the particular issue of whether or not Socrates should escape.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

In her writing for Harper’s, the London Review of Books, The New Yorker, and elsewhere, Lauren Oyler has emerged as one of the most trenchant and influential critics of her generation, a talent whose judgments on works of literature—whether celebratory or scarily harsh—have become notorious. But what is the significance of being a critic and consumer of media in today’s fraught environment?

AI expert Yorick Wilks takes a journey through the history of artificial intelligence up to the present day, examining its origins, controversies, and achievements, as well as looking into just how it works. He also considers the future, assessing whether these technologies could menace our way of life and how we are all likely to benefit from AI applications in the years to come.

Gorgias of Leontini, a famous teacher of rhetoric, has come to Athens to recruit students, promising to teach them how to become leaders in politics and business. A group has gathered at Callicles' house to hear Gorgias demonstrate the power of his art. This dialogue blends comic and serious discussion of the best life, providing a penetrating examination of ethics.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

This is the story of how America's first women soldiers helped win World War I, earned the vote, and fought the US Army. In 1918 the US Army Signal Corps sent 223 women to France. They were masters of the latest technology: the telephone switchboard. General John Pershing, commander of the American Expeditionary Forces, demanded female "wire experts" when he discovered that inexperienced doughboys were unable to keep him connected with troops under fire.

As one of the most popular influencers on social media, Mia Bell has lived her life online for years. With her celebrity dog and gorgeous fiancé, she is planning the ultimate virtual wedding - expensive, elaborate, and entirely paid for by sponsors. But off-camera, her world is far from picture perfect. After being jilted by her fiancé and faking her nuptials to please her sponsors, Mia finally has had enough. She heaves her phone off a cliff, ready to live - and maybe find love - offline for a change.

The remarkable woman at heart of the smash New York Times best seller and Oscar-winning film Hidden Figures tells the full story of her life, including what it took to work at NASA, help land the first man on the moon, and live through a century of turmoil and change.