Social Technology

The key to a booming business is your community. Founder of social media consultancy The Selfhood Daisy Morris is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This audiobook drops the jargon - Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Are you curious about the concealed ways AI can revolutionize your blogging and content creation? Do you wish to uncover hidden techniques to streamline your process and unleash your creative potential with AI-generated texts? This book has been crafted with secrets that await your discovery!

When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?

From the simple to the intricate and the audacious to the absurd, Adam Kucharski reveals the long and tangled history between betting and science and explains why gambling continues to generate insights into luck and decision making today. Covering exploits and ideas from across the globe, he meets the teams behind hedge funds that capitalize on inaccurate sports betting odds and explains how PhD-level pundits are using methods originally developed for the US nuclear program to predict sports results.

Steve Jobs, adopted in infancy by a family in San Francisco, packed a lot of life into 56 short years. In this Who Was...? biography, children will learn how his obsession with computers and technology at an early age led him to cofound and run Apple in addition to turning Pixar into a groundbreaking animation studio. A college dropout, Jobs took unconventional steps in his path to success and inspired the best and the brightest to come with him and "change the world".

It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on the state of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and — ironically — less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster.

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

Aristotle's Poetics is best known for its definitions and analyses of tragedy and comedy, but it also applies to truth and beauty as they are manifested in the other arts. In our age, when the natural and social sciences have dominated the quest for truth, it is helpful to consider why Aristotle claimed poetry is more philosophical and more significant than history. Like so many other works by Aristotle, the Poetics has dominated the way we have thought about all forms of dramatic performance in Europe and America ever since.

While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.

Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion.

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just open our browsers, type in a few keywords, and wait for the information to come to us.

Katrine Marçal’s Mother of Invention is a fascinating examination of business, technology, and innovation through a feminist lens. Marçal takes us on a tour of the global economy, arguing that gendered assumptions dictate which businesses get funding, how we value work, and how we trace human progress. And it carries a powerful message: If we upend our biases, we can unleash our full potential, tackling climate change and wielding technology to become more human, rather than less.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

It seems that just about every new technology that we bring to bear on improving our lives brings with it some downside, side effect, or unintended consequence. These issues can pose very real and growing ethical problems for all of us. For example, automated facial recognition can make life easier and safer for us—but it also poses huge issues with regard to privacy, ownership of data, and even identity theft. Technology Is Not Neutral addresses one of today’s most pressing problems: How to create and use tools and technologies to maximize benefits and minimize harms.

Someone in the U.S. is an identity-theft victim every four seconds. It is extremely easy for anyone from anywhere in the world to assume your identity and, in a matter of hours, devastate your life in ways that can take years to recover from. Stealing Your Life is the reference everyone needs, by an unsurpassed authority on the latest identity-theft schemes.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

The gun is antiquated technology, and it is responsible for tens of thousands of senseless killings every year. Humanity has accepted that killing is an unavoidable fact of life - but Rick Smith argues that it doesn’t need to be this way and that we have the means to make the bullet obsolete in our lifetime. Smith is the founder of TASER (now Axon), and in this book, he demonstrates that change won't come by way of stricter gun control laws. No, what holds us back is our skepticism about new technologies and their potential.

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

Today's computers are composing music that sounds "more Bach than Bach", turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative - or are they merely tools to be used by musicians, artists, and writers? Miller, an authority on creativity, identifies the key factors essential to the creative process, from "the need for introspection" to "the ability to discover the key problem." He talks to people on the cutting edge of artificial intelligence and explores the riches of computer-created art.