Social Technology

Physician and former FDA commissioner Scott Gottlieb asks: Has America’s COVID-19 catastrophe taught us anything? In Uncontrolled Spread, he shows how the coronavirus and its variants were able to trounce America’s pandemic preparations, and he outlines the steps that must be taken to protect against the next outbreak

For fans of The Astronaut Wives Club, The Mercury 13 reveals the little-known true story of the remarkable women who trained for NASA space flight. In 1961, just as NASA launched its first man into space, a group of women underwent secret testing in the hopes of becoming America’s first female astronauts. They passed the same battery of tests at the legendary Lovelace Foundation as did the Mercury 7 astronauts, but they were summarily dismissed by the boys’ club at NASA and on Capitol Hill.

Today's computers are composing music that sounds "more Bach than Bach", turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative - or are they merely tools to be used by musicians, artists, and writers? Miller, an authority on creativity, identifies the key factors essential to the creative process, from "the need for introspection" to "the ability to discover the key problem." He talks to people on the cutting edge of artificial intelligence and explores the riches of computer-created art.

From the Sunday Times top ten bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it? ''The terror of what?' I said.' The terror of being found out. 'For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

Have you ever wished that social media came with a user manual? Whether you’re a parent concerned about your child’s online activity, a young adult wanting to get the most out of it that you possibly can, or a new business owner determined to leverage its power, there’s probably a lot you’re unsure about. Perhaps you’re eager to create a strong digital persona, or maybe you have privacy concerns. You’re not sure how to protect yourself on each platform you use. Maybe you have the basics down, but using social media to grow your business baffles you.

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

On March 14, 1889, Susan La Flesche received her medical degree - becoming the first Native American doctor in US history. She earned her degree 31 years before women could vote and 35 years before Indians could become citizens in their own country. This is the story of an Indian woman who effectively became the chief of an entrenched patriarchal tribe, the story of a woman who crashed through thick walls of ethnic, racial, and gender prejudice and then spent the rest of her life using a unique bicultural identity to improve the lot of her people.

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

As Janell Burley Hofmann, mother of five, wrapped her 13-year-old's iPhone on Christmas Eve, she was overwhelmed by questions: "Will my children learn to sit and wonder without Googling? Should I know their passwords for online accounts? Will they experience the value of personal connection without technology?" In iRules, Hofmann provides families with the tools they need to find a balance between technology and human interaction through a philosophy she calls Slow Tech Parenting.

The Social Engineer's Playbook is a practical guide to pretexting and a collection of social engineering pretexts for Hackers, Social Engineers, and Security Analysts. Build effective social engineering plans using the techniques, tools and expert guidance in this book. Learn valuable elicitation techniques, such as: Bracketing, Artificial Ignorance, Flattery, Sounding Board, and others. This book covers an introduction to tools, such as: Maltego, Social Engineer Toolkit, Dradis, Metasploit, and Kali Linux among others. Crucial to any social engineering test is the information used to build it. Discover the most valuable sources of intel and how to put them to use.

When COVID-19 began spreading rapidly, the world was taken by surprise. As the ensuing pandemic raged, we faced one constant—a lack of consistent, scientifically sound, and trusted information about dangers, risks, and mitigation strategies that the average person could understand and put into practice to keep themselves and their families safe. Now, the former Surgeon General of the United States—freed from the many constraints he worked under in public office—reveals critical lessons learned from both mistakes and successes overlooked during the pandemic.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Clever and ambitious, Emma Jung yearned to study the natural sciences at the University of Zurich. But the strict rules of proper Swiss society at the beginning of the 20th century dictated that a woman of Emma's stature - one of the richest heiresses in Switzerland - travel to Paris to "finish" her education, to prepare for marriage to a suitable man. Engaged to the son of one of her father's wealthy business colleagues, Emma's conventional and predictable life was upended when she met Carl Jung.

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

For at least the last fifty thousand years, and probably much longer, people have practiced religion. Yet little attention has been given, either by believers or atheists, to the question of whether this universal human behavior might have an evolutionary basis. Did religion evolve, in other words, because it helped people in early societies survive?

In 1954, a group of boys attended a remote summer camp in Oklahoma. There they were split into two groups and encouraged to bully, harass and demonise each other. The results would make history as one of social psychology’s classic studies: the Robbers Cave experiment. Conducted at the height of the Cold War, the experiment officially had a happy ending: the boys reconciled, and psychologist Muzafer Sherif demonstrated that while hatred and violence are powerful forces, so, too, are cooperation and harmony.

Firebrand conservative columnist, commentator, Internet entrepreneur, and number-one New York Times best-selling author Michelle Malkin tells the fascinating, little-known stories of the inventors who have contributed to American exceptionalism and technological progress.