Social Technology

Consider Facebook - it's human contact, only easier to engage with and easier to avoid. Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them. In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives.

A soaring bridge is an obvious infrastructural feat, but so are the mostly hidden reservoirs, transformers, sewers, cables, and pipes that deliver water, energy, and information to wherever we need it. When these systems work well, they hide in plain sight. Engineer and materials scientist Deb Chachra takes listeners on a fascinating tour of these essential utilities, revealing how they work, what it takes to keep them running, just how much we rely on them—but also whom they work well for, and who pays the costs.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

"Unveiled Realities" is an empowering guide for anyone seeking clarity on their personal journey. In a world filled with societal pressures and digital distractions, this book illuminates how our past experiences and external influences shape our decisions and actions, clouding our thinking, decisioning and actions. Follow the exploration of Philosophy, Neuro-Science and Psychoanalysis to understand and escape the influences social programing has on the neural pathway development that is at the core of how we abandon ourselves to move through the world behaving and reacting inauthentically ...

Investigative journalist Alison Young goes deep into the troubling history—and enormous risks—of leaks and accidents at scientific labs. She takes listeners on a riveting journey around the world to some of the worst lab mishaps in history, including the largely unknown stories of the lab workers at the U.S. Army’s Camp Detrick who suffered devastating infections at alarming rates during World War II.

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."

Una novela sobrecogedora sobre los peligros de la sobreexposición en redes, la explotación infantil y la falsa felicidad.

Mélanie Claux y Clara Roussel. Dos mujeres conectadas a través de una niña. Mélanie ha participado en un reality show televisivo y es seguidora de sus sucesivas ediciones. Cuando se convierte en madre de un niño y una niña, Sammy y Kimmy, empieza a grabar su día a día y cuelga los vídeos en YouTube. Crecen en visitas y seguidores, llegan los patrocinadores, Mélanie crea su propio canal y el dinero fluye...

As the world around us increases in technological complexity, our understanding of it diminishes. Underlying this trend is a single idea: The belief that our existence is understandable through computation, and more data is enough to help us build a better world. In reality, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Author James Bridle surveys the history of art, technology, and information systems and reveals the dark clouds that gather over our dreams of the digital sublime.

The Perfect Weapon is the startling inside story of how the rise of cyberweapons transformed geopolitics like nothing since the invention of the atomic bomb. Cheap to acquire, easy to deny, and usable for a variety of malicious purposes, cyber is now the weapon of choice for democracies, dictators, and terrorists. Two presidents - Bush and Obama - drew first blood with Operation Olympic Games, which used malicious code to blow up Iran’s nuclear centrifuges, and yet America proved remarkably unprepared when its own weapons were stolen from its arsenal.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

From a skeleton, a skull, or a mere fragment of burnt thighbone, prominent forensic anthropologist Dr. William Maples can deduce the age, gender, and ethnicity of a murder victim, the manner in which the person was dispatched, and, ultimately, the identity of the killer. In Dead Men Do Tell Tales, Dr. Maples revisits his strangest, most interesting, and most horrific investigations, from the baffling cases of conquistador Francisco Pizarro and Vietnam MIAs to the mysterious deaths of President Zachary Taylor and the family of Czar Nicholas II.

Mary Aiken is the world's leading expert in forensic cyberpsychology - a discipline that combines psychology, criminology, and technology to investigate the intersection where technology and human behavior meet. In this, her first book, Aiken has created a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, security, and our perception of the world.

Growing up in suburban Detroit, David Hahn was fascinated by science. While he was working on his Atomic Energy badge for the Boy Scouts, David's obsessive attention turned to nuclear energy. Throwing caution to the wind, he plunged into a new project: building a model nuclear reactor in his backyard garden shed. Posing as a physics professor, David solicited information on reactor design from the US government and from industry experts. Following blueprints he found in an outdated physics textbook, David cobbled together a crude device that threw off toxic levels of radiation.

Inspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development. Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.

The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar, the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself, all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

Whitehead presented these three lectures at Princeton University in 1929. Although 85 years have passed, his central thesis and his analysis remain remarkably current. The scientific materialism that Whitehead opposed with such vigor continues to dominate in academic circles, and even now those who question that worldview are often accused of being antiscientific. This is especially true in discussions of the nature of the human mind and its relation to the body (particularly the brain).

In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover - to fill needs in society that even the most sophisticated artificial intelligence agent cannot. A "robot-proof" education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society.

We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how - rather than what - we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity.

Between social media, constant connection, and addictive tech and smartphones, the boundaries of privacy are stretched thin. We can track our kids’ every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be “canceled” or even jeopardize their admission to college. All of this adds pressure on kids, particularly Gen Z. Growing Up in Public shows us that by focusing on character, rather than the threat of getting caught or exposed, we can support our kids to be authentically themselves.