Social Win

Do you wish to know the secrets to influence people’s thoughts, feelings, and behavior? Do you wish that you could easily win over friends and leverage your relationships to get what you want? The solution to these problems is to learn the insidious persuasion techniques that are used by some of the most successful people in the world. Psychology of Persuasion is full of tricks and techniques that will have an immediate and tangible impact on your ability to influence people.

As the chief strategy officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets.

Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? In You Are What You Watch, Pulitzer Prize-winning author Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine.

Written by students, for students, Law School Confidential has been the "must-have" guide for anyone thinking about, applying to, or attending law school for more than a decade. And now, in this newly revised third edition, it's more valuable than ever. This isn't the advice of graying professors or battle-scarred practitioners long removed from law school. Robert H. Miller has assembled a blue-ribbon panel of recent graduates from across the country to offer realistic and informative firsthand advice about what law school is really like.

Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted. That the Chinese government seeks to infiltrate American institutions is hardly surprising. What is wholly new, however, are the number of American elites who are eager to help the Chinese dictatorship in its quest for global hegemony.

After the holidays, Humphrey is shocked by a big surprise in Room 26—a new class pet! Humphrey tries to be welcoming, but Og the frog doesn't respond to any of his friendly squeaks or visits (remember, he has a lock-that-doesn't-lock). Plus, the students are so interested in Og, they almost stop paying attention to Humphrey altogether. Humphrey doesn't like the mad-bad-sad feelings he's had since Og came, but luckily he still gets to have adventures with different kids on the weekends. Friendship can be tricky, but Humphrey is an intrepid problem-solver.

"Virtues? What could possibly be good about growing old?" That's the response former President Jimmy Carter received when he mentioned the title of this book. Indeed, the thought of aging causes people to worry about the physical aspect of it as well as the prejudice that exists toward the elderly. Carter demonstrates, however, that there are indeed virtues to aging, exploring the possibility of spiritual and intellectual growth in old age. This inspirational audio version is narrated by Carter himself.

This is the kind of book that you don’t read once; you read it forever.—Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement. Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best ...

As part of the Allied forces, thousands of Kenyans fought alongside the British in World War II. But just a few years after the defeat of Hitler, the British colonial government detained nearly the entire population of Kenya's largest ethnic minority, the Kikuyu. Caroline Elkins spent a decade in London, Nairobi, and the Kenyan countryside interviewing hundreds of Kikuyu men and women who survived the British camps, as well as the British and African loyalists who detained them. The result is an unforgettable account of the unraveling of the British colonial empire in Kenya.

Do you want to become your own best version? Do you want to showcase your charismatic, authentic self so that you attract people and become popular? If so, this book How to Be Charismatic, Develop Confidence, and Exude Leadership: The Miracle Formula for Magnetic Charisma, Defeating Anxiety, and Winning at Communication is the right book for you!

Best-selling journalist Antony Loewenstein, author of Disaster Capitalism, uncovers a largely hidden world in a global investigation with secret documents, revealing interviews and on-the-ground reporting. This book shows in-depth, for the first time, how Palestine has become the perfect laboratory for the Israeli military-techno complex: surveillance, home demolitions, indefinite incarceration and brutality to the hi-tech tools that drive the 'Start-up Nation'.

In this landmark work that will forever change your understanding of how and why America went to war in Vietnam, author Fredrik Logevall taps newly accessible diplomatic archives in several nations and traces the path that led two Western nations to tragically lose their way in the jungles of Southeast Asia. He brings to life the bloodiest battles of France’s final years in Indochina - and describes how, from an early point, a succession of American leaders made disastrous policy choices that put America on its own collision course with history.

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign.

From the New York Times best-selling and controversial author Shelby Steele comes an illuminating examination of the complex racial issues that confront presidential candidate Barack Obama in his race for the White House, a quest that will be one of those galvanizing occasions that forces a national dialogue on the current state of race relations in America.

The winner of France's prestigious Prix Femina Essai (2009), this imaginative and captivating audiobook explores the many dimensions of the room in which we spend so much of our lives - the bedroom. Eminent cultural historian Michelle Perrot traces the evolution of the bedroom from the time of the ancient Greeks and Romans to today, examining its myriad forms and functions, from royal king's chamber to child's sleeping quarters to lovers' trysting place to monk's cell.

A cosmic war is a religious war. It is a battle not between armies or nations, but between the forces of good and evil, a war in which God is believed to be directly engaged on behalf of one side against the other. The hijackers who attacked the United States on September 11, 2001, thought they were fighting a cosmic war. According to award-winning writer and scholar of religions Reza Aslan, by infusing the United States War on Terror with the same kind of religiously polarizing rhetoric and Manichean worldview, is also fighting a cosmic war - a war that can’t be won.

American freedom is typically associated with the fight of the oppressed for a better world. But for centuries, whenever the federal government intervened on behalf of nonwhite people, many white Americans fought back in the name of freedom—their freedom to dominate others. In Freedom’s Dominion, historian Jefferson Cowie traces this complex saga by focusing on a quintessentially American place: Barbour County, Alabama, the ancestral home of political firebrand George Wallace.

Before John Glenn orbited the Earth or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as "human computers" used pencils, slide rules, and adding machines to calculate the numbers that would launch rockets and astronauts into space. Among these problem solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation.

Antonio Mendez and his future wife, Jonna, were CIA operatives working to spy on Moscow in the late 1970s, at one of the most dangerous moments in the Cold War. Soviets kept files on all foreigners, studied their patterns, tapped their phones, and even planted listening devices within the US embassy. In short, intelligence work was effectively impossible. The Soviet threat loomed larger than ever. The Moscow Rules tells the story of the intelligence breakthroughs that turned the odds in America's favor.

One's level of intelligence is not the primary determiner of who wins an argument. It is the ability to use nuances of language and simple models of logic and reframing to create and direct meaning. Real persuasive power comes from focusing on creating context to fit the argument and audience.