Sociology Theory

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? The Age of Acquiescence seeks to solve that mystery.

How to Be Less Stupid About Race is your essential guide to breaking through the half truths and ridiculous misconceptions that have thoroughly corrupted the way race is represented in the classroom, pop culture, media, and politics. Centuries after our nation was founded on genocide, settler colonialism, and slavery, many Americans are kinda-sorta-maybe waking up to the reality that our racial politics are (still) garbage. But in the midst of this reckoning, widespread denial and misunderstandings about race persist.

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

"Biografía de la inhumanidad" representa la antítesis del libro anterior de José Antonio Marina. Mientras "Biografía de la humanidad" explicaba la historia de la evolución cultural (a través del desarrollo del arte, la política, las instituciones sociales, las religiones, los sentimientos y la tecnología), "Biografía de la inhumanidad" pretende explorar los mayores errores o crueldades de nuestra historia, y por qué en su momento estas acciones fueron llevadas a cabo o se aceptaron como una especie de destino implacable.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

In this brilliantly analytical yet personal book, nondemocratic societies are put under a microscope to reveal the mechanics of tyranny that sustain them. In exposing the inner workings of a "fear society", the authors explain why democracy is not beyond any nation's reach, why it is essential for our security, and why there is much that can be done to promote it around the world.

Con una visión moderna, no solo aprenderá cómo las instituciones tradicionales; como la familia y la escuela, dan forma a la sociedad, sino que también se informará sobre cómo los medios de comunicación masivos, inclusive redes sociales como Facebook y Youtube, socializan a nuestros hijos y proporcionan nuevos medios de comunicación masiva interpersonal nunca antes vistos.

Over the past 10 years, urban planners, technology companies, and governments have promoted smart cities with a somewhat utopian vision of urban life made knowable and manageable through data collection and analysis. Emerging smart cities have become both crucibles and showrooms for the practical application of the Internet of Things, cloud computing, and the integration of big data into everyday life. Are smart cities optimized, sustainable, digitally networked solutions to urban problems? Or are they neoliberal, corporate-controlled, undemocratic non-places?

The Marvel of Martyrdom takes a broad perspective on self-sacrifice and martyrdom, bringing together religion, popular culture, history, psychology, and mythology. Stories of individuals both famous (Gandhi) and obscure (Rodrigo Rosenberg) intertwine with research on altruism, happiness, and radicalization to terrorism. The changing landscape of the book's setting - from The Roman Empire to 19th-century Russia to Nazi Germany to post-World War II India to present day Ukraine - makes the power of self-sacrifice and martyrdom come alive.

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

In this paradigm-shattering book, biologist Mark W. Moffett draws on findings in psychology, sociology, and anthropology to explain the social adaptations that bind societies. He explores how the tension between identity and anonymity defines how societies develop, function, and fail. Surpassing Guns, Germs, and Steel and Sapiens, The Human Swarm reveals how mankind created sprawling civilizations of unrivaled complexity - and what it will take to sustain them.

Investigating the historical roots of our peculiar brand of political paranoia, Arthur Goldwag helps us make sense of the senseless and, in so doing, uncovers three uncomfortable truths: that it is older than Trumpism and will outlast it; that theocratic authoritarianism is as hardwired in our American heritage as the principles of the Enlightenment; and that the fear that our system is “rigged” is not altogether unfounded. A probing, surprising, and critical examination of America’s paranoid style, The Politics of Fear sheds new light on the age-old question: What exactly are we so afraid of?

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships. The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed).

Annus mirabilis is Latin for "wonderful year," "miraculous year," or "amazing year." For jazz, that year was 1959. It was a pinnacle and hinge point year where the forms and advancements of the past decade were consolidated and recapitulated, and jazz stretched out in a new direction. Vistas and possibilities opened up to be explored, explicitly considered, and developed in the next decade. It was a zenith with the Janus-like quality of looking backward and forward and created some of the most beautiful and challenging music ever recorded. Included here are the albums released in 1959 that ...

In most accounts of the origins of money, we are offered pleasant tales in which it arises to the mutual benefit of all parties as a result of barter. In this groundbreaking study David McNally reveals the true story of money's origins and development as one of violence and human bondage. Money's emergence and its transformation are shown to be intimately connected to the buying and selling of slaves and the waging of war.

Covering diversity and equality, globalization, human rights, modern urban living and the role of work and institutions, The Sociology Book looks at the big questions of how we cooperate: What is society? What makes it tick? Why do we interact in the way that we do with our friends, co-workers, and rivals?

A woman of contradictions, "a gun-toting, lesbian, feminist, voted-for-Reagan activist", Tammy Bruce is standing in line to become the next Ann Coulter. The "left wing" is engaged in an enormous conspiracy to make moral values relative, to undercut pride and patriotism in our country, to destroy Christian ideology at any cost, to pollute the minds of our youth by means of leftist professors who rewrite history, and to hijack the justice system through morally bankrupt trial lawyers.

In a smart, entertaining, reassuring book that reads like fiction, Alexandra Robbins manages to cross Gossip Girl with Freaks and Geeks and explain the fascinating psychology and science behind popularity and outcasthood. She reveals that the things that set students apart in high school are the things that help them stand out later in life.

A thrilling and vivid work of history, Class War weaves together literature and politics to chart the making and unmaking of social class through revolutionary combat. In a narrative that spans the globe and more than two centuries of history, Mark Steven traces the history of class war from the Haitian Revolution to Black Lives Matter.