Sociology Theory

Con una visión moderna, no solo aprenderá cómo las instituciones tradicionales; como la familia y la escuela, dan forma a la sociedad, sino que también se informará sobre cómo los medios de comunicación masivos, inclusive redes sociales como Facebook y Youtube, socializan a nuestros hijos y proporcionan nuevos medios de comunicación masiva interpersonal nunca antes vistos.

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

In this paradigm-shattering book, biologist Mark W. Moffett draws on findings in psychology, sociology, and anthropology to explain the social adaptations that bind societies. He explores how the tension between identity and anonymity defines how societies develop, function, and fail. Surpassing Guns, Germs, and Steel and Sapiens, The Human Swarm reveals how mankind created sprawling civilizations of unrivaled complexity - and what it will take to sustain them.

In The Great Divide, Joseph E. Stiglitz expands on the diagnosis he offered in his best-selling book The Price of Inequality and suggests ways to counter America's growing problem. With his signature blend of clarity and passion, Stiglitz argues that inequality is a choice - the cumulative result of unjust policies and misguided priorities.

El francés Gustave Le Bon (1841-1931) es considerado uno de los fundadores de la psicología social. Introdujo un tema importante como la psicología del comportamiento colectivo. Le Bon desarrolló sus ideas y puntos de vista durante numerosos viajes a diferentes pueblos de África y Asia. En su obra principal "Psicología de las masas" de 1895, describe el cambio en el comportamiento del individuo que resulta de pertenecer a un grupo más grande de personas, una masa. Este audiolibro está basado en la traducción al español de 1921 de J. M. Navarro de Palencia.

How to Be Less Stupid About Race is your essential guide to breaking through the half truths and ridiculous misconceptions that have thoroughly corrupted the way race is represented in the classroom, pop culture, media, and politics. Centuries after our nation was founded on genocide, settler colonialism, and slavery, many Americans are kinda-sorta-maybe waking up to the reality that our racial politics are (still) garbage. But in the midst of this reckoning, widespread denial and misunderstandings about race persist.

In this brilliantly analytical yet personal book, nondemocratic societies are put under a microscope to reveal the mechanics of tyranny that sustain them. In exposing the inner workings of a "fear society", the authors explain why democracy is not beyond any nation's reach, why it is essential for our security, and why there is much that can be done to promote it around the world.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Over the past 10 years, urban planners, technology companies, and governments have promoted smart cities with a somewhat utopian vision of urban life made knowable and manageable through data collection and analysis. Emerging smart cities have become both crucibles and showrooms for the practical application of the Internet of Things, cloud computing, and the integration of big data into everyday life. Are smart cities optimized, sustainable, digitally networked solutions to urban problems? Or are they neoliberal, corporate-controlled, undemocratic non-places?

From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? The Age of Acquiescence seeks to solve that mystery.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

In this new edition, Steve Bruce discusses the continuing arguments for social egalitarianism, considering issues such as gay marriage, women in combat roles, and the 2010 Equality Act to debunk contemporary arguments against parity. As gender divisions are increasingly questioned, he looks ahead to the likely consequences of this for society.

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships. The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed).

Covering diversity and equality, globalization, human rights, modern urban living and the role of work and institutions, The Sociology Book looks at the big questions of how we cooperate: What is society? What makes it tick? Why do we interact in the way that we do with our friends, co-workers, and rivals?

One of the most unique aspects of anarchism as a political philosophy is that it seeks to abolish the state. But what exactly is “the state”? The State is like a vast operating system for ordering and controlling relations among human society, the economy, and the natural world, analogous to a digital operating system. Anyone concerned with entrenched power, income inequality, lack of digital privacy, climate change, the response to COVID-19, or military-style policing will find eye-opening insights into how states operate and build more power for themselves—at our expense.

War is no way to resolve our most problematic group, community, and societal issues, but neither is a peace that simply sweeps our problems under the rug. To create lasting change, we have to learn to work fluidly with two distinct, fundamental drives that are in tension: power - the single-minded desire to achieve one's solitary purpose - and love - the drive toward unity.... They are seemingly contradictory but in fact complimentary.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

Este libro sobre lo grande, lo pequeño y la relación entre ambos nos entrega una innovadora respuesta a las grandes preguntas sobre la existencia humana. El tamaño no es solo una propiedad más de lo que nos rodea, sino que puede cambiar nuestra forma de verlo absolutamente todo.