Sociology Theory

In The Great Divide, Joseph E. Stiglitz expands on the diagnosis he offered in his best-selling book The Price of Inequality and suggests ways to counter America's growing problem. With his signature blend of clarity and passion, Stiglitz argues that inequality is a choice - the cumulative result of unjust policies and misguided priorities.

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

From the American Revolution through the Civil Rights movement, Americans have long mobilized against political, social, and economic privilege. Hierarchies based on inheritance, wealth, and political preferment were treated as obnoxious and a threat to democracy. Mass movements envisioned a new world supplanting dog-eat-dog capitalism. But over the last half-century that political will and cultural imagination have vanished. Why? The Age of Acquiescence seeks to solve that mystery.

El mundo parece más conectado que nunca, pero la soledad se extiende como una epidemia. ¿Cuál es el efecto que tiene en nosotros y cómo podemos tratarla, incluso en la distancia? En este audiolibro revolucionario, el autor, Vivek Murthy -que fue cirujano general de Estados Unidos con Barack Obama- defiende que la soledad constituye un problema de salud pública y no es casualidad que en algunos países los gobiernos la hayan incorporado a sus agendas de trabajo.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.

On April 4, 1968, the death of Martin Luther King, Jr., shocked the nation. Later that month, the Reverend John Brooks, a professor of theology at the College of the Holy Cross who shared Dr. King’s dream of an integrated society, drove up and down the East Coast searching for African American high school students to recruit to the school, young men he felt had the potential to succeed if given an opportunity. Among the twenty students he had a hand in recruiting that year were Clarence Thomas and Theodore Wells....

The Theory of the Leisure Class was written by Thorstein Veblen at the turn of the 20th century. It delves deeply into the nature of economics and the social institutions, exploring the forces that create and maintain class division, how these forces evolved through history, and how they influence the economy. In this work, Veblen presents a critique of capitalism on the basis of "conspicuous consumption", a term that he himself coined. He examines economics as a function of evolution, tracking the division of labor and stratification of class during the development of society.

Covering diversity and equality, globalization, human rights, modern urban living and the role of work and institutions, The Sociology Book looks at the big questions of how we cooperate: What is society? What makes it tick? Why do we interact in the way that we do with our friends, co-workers, and rivals?

The Marvel of Martyrdom takes a broad perspective on self-sacrifice and martyrdom, bringing together religion, popular culture, history, psychology, and mythology. Stories of individuals both famous (Gandhi) and obscure (Rodrigo Rosenberg) intertwine with research on altruism, happiness, and radicalization to terrorism. The changing landscape of the book's setting - from The Roman Empire to 19th-century Russia to Nazi Germany to post-World War II India to present day Ukraine - makes the power of self-sacrifice and martyrdom come alive.

The U.S. government spends enormous resources each year on the gathering and analysis of intelligence, yet the history of American foreign policy is littered with missteps and misunderstandings that have resulted from intelligence failures. In Why Intelligence Fails, Robert Jervis examines the politics and psychology of two of the more spectacular intelligence failures in recent memory: the belief that the Shah in Iran was secure and stable in 1978, and the claim that Iraq had active WMD programs in 2002.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

In this brilliantly analytical yet personal book, nondemocratic societies are put under a microscope to reveal the mechanics of tyranny that sustain them. In exposing the inner workings of a "fear society", the authors explain why democracy is not beyond any nation's reach, why it is essential for our security, and why there is much that can be done to promote it around the world.

Investigating the historical roots of our peculiar brand of political paranoia, Arthur Goldwag helps us make sense of the senseless and, in so doing, uncovers three uncomfortable truths: that it is older than Trumpism and will outlast it; that theocratic authoritarianism is as hardwired in our American heritage as the principles of the Enlightenment; and that the fear that our system is “rigged” is not altogether unfounded. A probing, surprising, and critical examination of America’s paranoid style, The Politics of Fear sheds new light on the age-old question: What exactly are we so afraid of?

The tumultuous Flint sit-down strike of 1936-1937 was the birth of the United Auto Workers, which set the standard for wages in every industry. Midnight in Vehicle City tells the gripping story of how workers defeated General Motors, the largest industrial corporation in the world. Their victory ushered in the golden age of the American middle class and created a new kind of America, one in which every worker had a right to a share of the company’s wealth.

Con una visión moderna, no solo aprenderá cómo las instituciones tradicionales; como la familia y la escuela, dan forma a la sociedad, sino que también se informará sobre cómo los medios de comunicación masivos, inclusive redes sociales como Facebook y Youtube, socializan a nuestros hijos y proporcionan nuevos medios de comunicación masiva interpersonal nunca antes vistos.

Este libro sobre lo grande, lo pequeño y la relación entre ambos nos entrega una innovadora respuesta a las grandes preguntas sobre la existencia humana. El tamaño no es solo una propiedad más de lo que nos rodea, sino que puede cambiar nuestra forma de verlo absolutamente todo.

In this new edition, Steve Bruce discusses the continuing arguments for social egalitarianism, considering issues such as gay marriage, women in combat roles, and the 2010 Equality Act to debunk contemporary arguments against parity. As gender divisions are increasingly questioned, he looks ahead to the likely consequences of this for society.

In the wake of the Obama presidency, a group of young charismatic conservatives catapulted onto the American political and cultural scenes, eager to thwart nationwide pushes for greater equity and inclusion. They dreamed of a cultural revolution—online and off—that would offer a forceful alternative to the progressive politics that were dominating American college campuses.