Storytelling Marketing

Stop Shouting. Start Connecting. "Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." —Marty Neumeier, The Brand Gap Tired of yelling into the void, hoping donors notice your mission? Raise Your Voice: A Cause Manifesto is your playbook to ditch the noise and craft a message that turns supporters into champions. StoryBrand Certified Guide and Brand Strategist Brian Sooy distills decades of expertise into bold, actionable strategies that help mission-driven leaders—like you—cut through the clutter....

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Transform Your Social Media Presence with the Power of Story Because “Buy My Product!” Just Isn’t Cutting It Anymore. Are you exhausted from shouting into the social media void, praying for someone—anyone—to care about your product? Social media can feel like an awkward talent show where everyone’s clamoring, “Pick me!” But here’s the truth: there’s a better way to connect. This 30-day guided workbook—crafted by two experienced writing coaches—will help you unlock the secret weapon your marketing is missing: your authentic story. This isn’t just another workbook ...

The concept of using storytelling in personal and business applications is not new. The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to hearing stories and telling stories. This is certainly not the first book on storytelling or even the first book on storytelling in business and other situations. However, many of the books on storytelling concentrate on making the case for using stories in business and everyday situations. As the title implies, this book takes a more practical approach to storytelling. The book focuses on the...

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Embark on an interstellar adventure like never before with "Unlocking RPG Design," the ultimate guide to creating and mastering the art of science fiction tabletop role-playing games! This exciting and comprehensive eBook will take you on a journey through time and space, equipping you with the tools and strategies to bring your RPG dreams to life. In "Unlocking RPG Design," you'll explore a wide variety of topics, spanning from finding your niche among sci-fi aficionados to crafting diverse and captivating species and cultures that populate your universe. Delve into the art of world-...

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

Imagine words that don’t just speak but pull you in, their cadence like a heartbeat you can’t ignore, their meaning unfurling like a whispered secret meant only for you. Sentences that don’t merely inform but awaken, igniting something deep within—a spark, a truth, a feeling you didn’t even realize was waiting. Stories that slip past the barriers of thought, weaving themselves into the quiet corners of your mind, where they take root and grow stronger with every breath, every memory, every heartbeat. It doesn’t just tell a story—it becomes a part of you. Inside Hypnotic ...

This book is a comprehensive guide to web stories and how they can be used for a variety of purposes, including business, publishing, and non-profit organizations. The book covers the basics of web stories, including their features, how to create and publish them, and how to optimize them for different devices. The book also explores the different ways web stories can be used to increase brand awareness, drive sales, increase audience engagement, and drive donations. Case studies of businesses, publishers, and non-profit organizations that have successfully used web stories are provided, as...

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

Unleash your true potential and discover the path to success with Find Your Edge, an insightful guide that empowers you to embrace your uniqueness and stand out in an increasingly crowded world. This compelling eBook offers a transformative journey through various stages of self-discovery, market exploration, and brand development, providing you with the tools needed to achieve your personal and professional goals. Start by exploring the power of your unique traits and learn why standing out is key to success. Engage in personal reflection to uncover your core values and balance your skills...

A business ebook that’s not your “usual” business ebook, The Parables of Business offers business tips and advice through the art of storytelling. It also shows how old mindsets can help you forge successful paths in today's new business marketplace. It brings together a collection of eleven stories that will help business owners build not only their business and brand loyalty, but also employee loyalty and a mindset to do business the right way. There are stories about collaboration, entrepreneurship, social media Zen, overcoming adversity and much more. Because of the storytelling ...

Your Story is Your Superpower—Are You Using It? In today’s crowded marketplace, simply being good at what you do isn’t enough. Whether you’re a coach, consultant, freelancer, or solopreneur, people don’t buy services—they buy stories. The question is: are you telling yours in a way that attracts clients, builds trust, and makes you unforgettable? In Your Story Makes You Unique: The Solopreneur’s Guide to Influence and Growth, you’ll discover a step-by-step framework to craft and share your most powerful brand stories—stories that engage, persuade, and grow your business. ...