Strategic Communication

The way I sold high pricetag equipment “Winning a big project was always – and I say again, always – a thrill!” ‘Big Sales’ is a quick guide to what I think is needed to prepare a sales person to take on the ultra-competitive world of capital equipment sales. It is not a ‘quick fix’ or a ‘100% winning formula’ – they simply don’t exist, and if they did, someone would have turned them into a computer algorithm and sales people wouldn’t be needed anymore! The handbook is more about what you need to understand to be successful in sales, a guide to what you will ...

Did you know that knowing public relations (PR) strategies can help amplify your voice and the impact of your work as a science communicator? If you’re a freelance science writer, having a PR strategy can help you gain more clients, make more money, and find more opportunities to talk about and promote your work. Yet, if you have a science background, you may not have ever learned about PR in your classes. This book makes the case for PR in science writing and communication. Learn about the essential foundations of PR, social media, podcasting, media relations, crisis communications, and ...

Using the Force of Communicative Intelligence Whether in a presentation or a negotiation interview, whether during uni-versity studies or in your first job: it is not always easy to find the right words. However, if you are experienced in rhetoric, you can use language and body more effectively and efficiently at work and in everyday life and this is independent of whether you want to be convincing and successful in professional or private situations. Through intensive reading and working with this book, you will acquire the necessary tools for a negotiation, a sales pitch, a discussion, a ...

Apply systems thinking in your problem solving, decision making, and strategic planning without the need to become a technical professional. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The guide presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use.

Transform your leadership capabilities in record time, even if you've faced obstacles and setbacks along the way. Are you constantly facing leadership challenges that make it difficult to steer your team effectively? Do you find yourself grappling with the rapid pace of change and worrying about how to grow and scale your business confidently? The journey to exceptional leadership begins here. If you're an entrepreneur or business leader overwhelmed with perfecting your leadership skills, you’re in the right place. My Leadership Development Skills Made Simple is meticulously crafted for ...

Unlock the Supernatural Power Within You! Dive into the captivating world of "The Weapon of Prophetic Dreams" and discover a realm where dreams become your strategic advantage in the battle between light and darkness. This groundbreaking book unveils the secrets of harnessing the supernatural insights and revelations hidden within your dreams, empowering you to navigate life's challenges with divine wisdom and authority. Unveiling Mysteries: Uncover the language of symbolism and delve into the enigmatic world of dreams. Decode hidden messages and unlock divine mysteries that hold the keys ...

What If the Path to Unstoppable Success Was Already Wired Inside You? Most people are one powerful shift away from unlocking the version of themselves they’ve always known was possible. But what holds them back isn't knowledge or strategy—it’s internal dysfunction, self-sabotage, and a mind that’s misaligned with their goals. The Better YOU isn’t just another book on success—it’s a step-by-step system to transform your identity, eliminate what's holding you back, and step into effortless achievement. If you’ve ever felt… Trapped in cycles of burnout, anxiety, or self-doubt...

Meet your secret weapon for a better career. You can advance at work only as far as clients and stakeholders are willing to act on your knowledge and recommendations. If you want decision makers to give you the green light, make the decisions you want, hire, or champion the success of your projects, you must learn the art of talking with your stakeholders. Alexandra Mack understands the impact you want to make and the challenges standing in your way. In Talking to Stakeholders, she presents actionable, proven strategies to communicate and connect with anyone wielding the power to help or ...

Struggling to Lead Effectively? Discover How to Transform Your Leadership with "How to Lead with Conviction" Are you finding it challenging to inspire your team, overcome leadership obstacles, or achieve career fulfillment? How to Lead with Conviction is your comprehensive guide to mastering leadership skills that fuel your passion and persistence, leading across generations, and improving employee well-being. Dive deep into effective leadership strategies, inspirational leadership techniques, and transformational leadership principles that will elevate your career and drive organizational ...

Marketing: Principles and Practice, 5th edition “The Standard Work of Holistic Marketing”: Phil Kotler This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also been enriched with up-to-date company case studies that show how tools and strategies are applied in practice. In addition, this standard work of holistic ...

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and ...

Strategic leadership is essential to business success: Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders. A strategic leader is tuned in to the needs of the business, understands how his or her actions impact corporate objectives, and uses data to make smart decisions. Whether you're leading a department team or running your own company, a strategic leader clearly propels business performance.

Con un enfoque práctico y orientado a los resultados, este libro presenta a los lectores las principales etapas del proceso de negociación, desde la preparación hasta el cierre del acuerdo, además de abordar temas como estilos de negociación, habilidades de comunicación, inteligencia emocional y ética.

Este libro es un recurso invaluable para académicos, profesionales y cualquier persona que busque mejorar sus habilidades de negociación. Con la creciente importancia de las negociaciones en el mundo globalizado de hoy, "Negociación Estratégica" es la guía definitiva para lograr resultados exitosos y éticos en cualquier mesa de negociación.

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.

Unlock the power of emotional intelligence in leadership with this insightful guide! This book offers a comprehensive exploration of emotional intelligence, divided into several sections that delve into its key aspects. We begin with foundational concepts, providing you with a clear understanding of what emotional intelligence is and why it is essential for effective leadership. From there, we dive into communication strategies designed to foster open and honest dialogue within your team.

Discover the fundamental principles of negotiation, explore specific strategies for dealing with various scenarios, and immerse yourself in case studies that illustrate essential concepts. With an ethical approach and a focus on building solid relationships, you will learn to apply power, influence, and empathy responsibly. Additionally, explore how technology is shaping the future of negotiations and how to adapt to emerging trends. This book is an invaluable resource for academics, professionals, and anyone looking to enhance their negotiation skills.

Social media is here to stay. This book will help you navigate through digital sites and platforms. In ranking order, you will be introduced to eleven of the most popular social media apps. For each site, you will learn what the application is and will be provided a quick user’s guide. By the time you are finished reading this reference guide, you will be more familiar with how to navigate your way around the various platforms and apps. What is Social Media? Social Media is any digital application platform that allows people to share content and interact with each other, in real-time, ...

Title The Strategic Careerist Dive into the world where career and strategy unite. The Strategic Careerist offers a thrilling route to self-discovery within your professional journey. Through 25 immersive chapters, the book gently ushers readers on a path of career enlightenment, matching aspirations to effective strategic planning- without any jargon or lofty theories! Yearning for an exploration of your unique strengths and talents? Chapter 2 offers an intimate conversation with your potential, fueling the drive to identify skills you neither knew nor acknowledged before. Navigating ...

Arguing is probably one of the more frustrating things to do, especially if you're not arguing with someone who's equally matched. There are some tips and tricks that might help you win an argument, and it is important to remember that the best arguments are always backed up with data.