Strategic Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Your digital transformation cannot fail. But many do, and the problem is not technology. The real challenge is transforming your organization. Success requires the right balance of strategy and implementation. Many leaders know how to craft a winning strategy, but few understand how to implement it across the organization. Robin Speculand, a global expert in strategy and digital implementation, guides leaders to apply a proven structure and disciplined mindset to deliver world-class implementation and performance. This book provides the frameworks, tools, and techniques you need to excel in...

A Field Guide to Mastering OKRs in Your Organization Step into the World of OKRs Like Never Before Are you keen to deepen your grasp of Objectives and Key Results (OKRs) beyond just the basics? You're in the right place! This innovative book presents a hands-on approach, offering a down-to-earth field guide for embedding OKRs in your organization. This isn't just about theories; it's a practical manual for overcoming the real challenges and complexities that come with effectively employing OKRs. What Sets This Book Apart Sure, classic works like John Doerr's ‘Measure What Matters’ and ...

Feel like you’re trapped in a madhouse of workplace stupidity? This tongue-in-cheek guide is your survival kit. After 30 years navigating irrational decisions, pointless processes, and clueless colleagues, expert JS Paxton decodes the bizarre psychology behind baffling behaviors using witty wisdom. From understanding the different species of stupidity to the “Dreaded Oblivion Syndrome” sufferers, learn strategies to influence, communicate with, and protect your sanity around even the most mediocre mentalities. Packed with anecdotes and research-backed frameworks, How to Work with ...

A groundbreaking guide that revolutionizes strategic planning by harnessing the power of artificial intelligence. This book offers a comprehensive approach to strategic planning, combining the proven StratExec model with the cutting-edge capabilities of ChatGPT, a state-of-the-art AI developed by OpenAI. Readers will discover how to leverage AI to enhance their strategic planning process, from defining their mission, vision, and values, to setting strategic objectives, identifying key performance indicators, and monitoring progress. The book provides step-by-step guidance, practical ...

There are many strategies a manager can use to manage a team properly. Some of these strategies tend to be on the more human side while others are on the more professional. A balance needs to be applied if we want to create the most significant impact in our departments and companies. Throughout the years, I have had a few great managers and others, not so great. I have had the chance to be a manager myself, and throughout this book, I want to present 11 techniques great managers use to make the most significant impact within their team. But this book should not only be read by managers. It...

According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. Elevate provides leaders with a framework and toolkit for developing advanced strategic thinking capabilities.

Today's organizations face two daunting challenges: how to create new sources of competitive advantage to sustain long-term growth, and how to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader.

Unlock the Secrets of Strategic Leadership That Built Asia's Greatest Companies Did you know that 67% of businesses fail within their first 10 years? What separates the survivors from the casualties on the business battlefield? "The Art of Business Warfare" isn't just another business strategy book—it's a profound journey through the timeless wisdom of Sun Tzu's "Art of War," reimagined for today's corporate battlegrounds. Featuring 13 in-depth case studies of Asia's most successful business leaders—one for each of Sun Tzu's strategic principles—this book reveals how ancient military ...

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Dive into the world of strategic investing with 'Strategic Investment Blueprint: Crafting Your Path to Financial Success.' This comprehensive guide equips readers with the knowledge and tools needed to develop a personalized investment strategy tailored to their unique financial goals, risk tolerance, and time horizon. From setting investment objectives to implementing portfolio management techniques and incorporating sustainable investment practices, this book provides practical insights and actionable strategies for navigating the complexities of financial markets and achieving long-term ...

Leadership isn't something you're born with or gifted as a reward for an abundance of charisma; true leadership stems from core skills that can be learned. Get more of the leadership ideas you want, from the authors you trust, with HBR's 10 Must Reads on Leadership (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your own and your organization's performance.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

As executives build and nurture their organization's strategic agility in today's turbulent, uncertain business environment, the ability to lead strategic change has become more critical than ever. The Strategic Project Leader, Second Edition will help project managers lead with confidence in temporary, ambiguous team structures that execute risk-laden work in an increasingly agile project environment. The book provides practical guidance to help you move from project manager to service-based project leader.

In an increasingly hyper-competitive global marketplace, public organizations must strive to stay lean and flexible to meet the diverse and specialized needs of citizens. Furthermore, the emergence of technology and service-oriented knowledge organizations has led to a shift in the global economy, requiring public organizations to foster a continuous learning and innovation culture, better motivate employees, and make sound organizational decisions. Organizational leaders in the public sector must promote ongoing organizational agility to increase firm effectiveness and employee ...

In Amplifiers, entrepreneur and expert management and technology consultant Tom Finegan delivers an insightful new way to think about human behavior in the execution of corporate transformations. Through an exploration of the career journeys of several leaders and analyses of "True Amplifiers" in action, the book demonstrates how to deliver strategic and transformative change by relying on the efforts of key, exemplary followers. This important book:

33 Strategies of War is a comprehensive guide to the subtle social game of everyday life, informed by the most ingenious and effective military principles in war. It's the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War, and is abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Hannibal to Ulysses S. Grant, movie moguls to samurai swordsmen.

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Ginni Rometty to Robert I. Sutton and company examples from Maersk to Nvidia, this volume brings the most current and important management conversations right to your fingertips.

Strategic initiatives are where the rubber meets the road when it comes to putting strategy into action, and leading a critical initiative may be the key to propelling your career forward. Yet managing a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.