Strategic Management

From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.

In 1798, the influential cleric, scholar, and economist Thomas Malthus predicted that the world would soon run out of food, as linear food production growth would be unable to feed the exponentially growing population. Fast forward 200 years, and the world's population has grown almost 10 times, and we are closer to colonizing Mars than we ever will be of running out of food. The reason? Innovation. In From Malthus to Mars, Nicolai Chen Nielsen and Lars Tvede outline the wild future that we are speeding into.

Imagine que está a navegar em alto mar, que o horizonte é vasto e incerto, que as ondas são imprevisíveis? bem-vindo ao oceano da agilidade. Neste mundo, a agilidade é mais do que um conceito: é a arte de sobreviver e prosperar.

In his most practical book to date, financial expert and investment advisor James Rickards shows how and why our financial markets are being artificially inflated and what smart investors can do to protect their assets. What goes up must come down. As any student of financial history knows, the dizzying heights of the stock market can't continue indefinitely. In turbulent times, the elites are prepared but what should the average investor do? James Rickards lays out the true risks to our financial system and offers invaluable advice on how best to weather the storm.

In the 1990s, nobody in Russia stood above Boris Berezovsky – not even the President of Russia. He built his estimated fortune of $40bn with interests in oil, media, banking, and aviation by cutting deals with bureaucrats and fellow businessmen, rapidly intimidating and charming his way to wealth. After a change of guard in the Kremlin in the early 2000s, newly elected President Vladimir Putin began to view his former friend and ally Berezovsky as a billionaire run amok and as a danger to his own power.

Taking Charge! 52½ Years of Anecdotes and Advice for Aspiring Executives This book is a practical guide for what they don’t teach you in business school or on the job. As Henry Ford once said, “you can’t teach experience,” and Osborn speaks with over a half century of experience in one of the most volatile industries of the last decades – telecommunications and broadband. From developing people skills to mastering strategic planning for forecasting, Taking Charge is easy to read and full of advice that can be put to work the next day at the office. Whether you are an up and comer...

Leading corporate strategist Mark Faust provides his proven turnaround tactics to grow your business. His game-changing secrets have enabled countless companies to obtain long-term and systematic growth and prosperity....

Have you ever wondered why some people thrive in high-stakes situations while others falter? Or how taking calculated risks can propel you to new heights of success? This book answers these questions by delving deep into the nature of risk, examining its impact on both personal and professional domains, and offering actionable strategies to turn uncertainty into opportunity.

For years, executive Martin Fiore has been advising leaders from a wide range of industries about technological trends that are reshaping the world of business, from artificial intelligence and the rise of autonomous systems to human/machine convergence. Now, in Humanity Reimagined, Fiore explores how these trends are disrupting industries, changing the world of work, transforming the economy, and creating both threats and opportunities for leaders at all levels, from entrepreneurs nurturing start-up businesses to C-suite leaders at the world's biggest corporations.

All the War They Want presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and American way of life: cyber warfare. Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.

The marketplace and allocation of internal resources are both increasingly competitive. Safety strategies of the future must align with evolving business goals. Will your company's safety efforts keep up with the demands of the future? Emerging trends are becoming increasing visible regarding how safety is viewed, thought of, strategically managed, and how progress is measured. Moreover, the cast of characters, the roles they play, and accountability for responsibilities are evolving, all for the better.

Breakthroughs such as personalized genomics, drones, self-driving vehicles, and artificial intelligence could make our lives healthier, safer, and easier. On the other hand, the same technologies raise the specter of a frightening future - eugenics, a jobless economy, a complete loss of privacy, and ever-worsening economic inequality. Wadhwa says that we need to ask three questions about every emerging technology: Does it have the potential to benefit everyone equally? What are the risks and the rewards? And does it promote autonomy or dependence?

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.

James Burstall runs one of the most successful TV production companies in the UK. But during his tenure at Argonon he has had to deal with a variety of existential crises. Through them all, he's managed to guide his team out the other side successfully. Whether it's been the credit crunch or terror attacks. Recessions. Natural disasters. Pandemics. The TV industry has felt the strain of these recurring events like all of us. And each time, James has put strategies in place in order to be prepared for the next time something like this happens. Now you can be prepared as well.

ヤバいくらい簡単なのに、ヤバいくらい成果が出るノウハウが満載！

Coaching is a skill needed by almost every leader and manager today. Your workforce is looking for a developmental mindset that is focused on not just their productivity, but also on their growth and development. Coaching is something that you can do with those at work as well as with your family and those in your community. This audiobook will get you up and coaching others around you.

Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

ആശയ രൂപീകരണം മുതൽ പ്രാരംഭ ഓഹരി വിൽപ്പന വരെയുള്ള സംരഭകത്വയാത്രയിൽ ഒരു വ്യവ സായിക്ക് അഭിമുഖീകരിക്കേണ്ടി വരുന്ന പ്രശ്‌നങ്ങളെയും വെല്ലുവിളികളെയും പ്രയാസങ്ങളെയും ലളിതമായ രീതിയിൽ അഭിസംബോധന ചെയ്യുന്ന പുസ്തകം. വ്യവസായ സംരംഭങ്ങൾ നടത്തുന്നവർക്കും വ്യവസായ മേഖലയിലേക്ക് കാലൂന്നാൻ ശ്രമിക്കുന്നവർക്കും സഹായകമായ രീതിയിൽ രചിച്ചിരിക്കുന്ന ഈ പ്രായോഗിക കൈപ്പുസ്തകം നിങ്ങളുടെ സംരംഭകയാത്രയുടെ ഓരോ ഘട്ടങ്ങ ളിലും നിങ്ങളെ സഹായിക്കുന്നതാണ്.

Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.

In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, best-selling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. Will this be an age of prosperity or of calamity?